{"id":12168,"date":"2025-03-10T22:45:05","date_gmt":"2025-03-10T20:45:05","guid":{"rendered":"https:\/\/camecenter.com\/blog\/?p=12168"},"modified":"2026-04-14T17:59:39","modified_gmt":"2026-04-14T15:59:39","slug":"%d9%85%d8%b3%d8%a7%d8%b1-%d9%83%d9%8a%d9%85-%d8%a7%d9%84%d8%aa%d8%b7%d9%88%d9%8a%d8%b1%d9%8a-%d8%aa%d9%86%d9%85%d9%8a%d8%a9-%d9%85%d9%87%d8%a7%d8%b1%d8%a7%d8%aa-%d9%85%d8%af%d9%8a%d8%b1-3","status":"publish","type":"post","link":"https:\/\/camecenter.com\/blog\/%d9%85%d8%b3%d8%a7%d8%b1-%d9%83%d9%8a%d9%85-%d8%a7%d9%84%d8%aa%d8%b7%d9%88%d9%8a%d8%b1%d9%8a-%d8%aa%d9%86%d9%85%d9%8a%d8%a9-%d9%85%d9%87%d8%a7%d8%b1%d8%a7%d8%aa-%d9%85%d8%af%d9%8a%d8%b1-3\/","title":{"rendered":"\u0645\u0633\u0627\u0631 \u0643\u064a\u0645 \u0627\u0644\u062a\u0637\u0648\u064a\u0631\u064a \u2013 \u062a\u0646\u0645\u064a\u0629 \u0645\u0647\u0627\u0631\u0627\u062a \u0645\u062f\u064a\u0631\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u2013 \u0627\u0644\u0645\u0642\u0627\u0644\u0629 \u0627\u0644\u062b\u0627\u0644\u062b\u0629"},"content":{"rendered":"

\u0645\u0633\u0627\u0631 \u0643\u064a\u0645 \u0627\u0644\u062a\u0637\u0648\u064a\u0631\u064a \u2013 \u062a\u0646\u0645\u064a\u0629 \u0645\u0647\u0627\u0631\u0627\u062a \u0645\u062f\u064a\u0631\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/span><\/span><\/strong><\/p>\n

\u0627\u0644\u0645\u0642\u0627\u0644\u0629 \u0627\u0644\u062b\u0627\u0644\u062b\u0629<\/span><\/span><\/strong><\/p>\n

\u0628\u0642\u0644\u0645 <\/span>\u0627\u0644\u062f\u0643\u062a\u0648\u0631\/ \u062c\u0645\u0627\u0644 \u0627\u0644\u0645\u0631\u0633\u064a<\/span><\/strong><\/p>\n

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\u062b\u0627\u0644\u062b\u0627\u064b : \u062a\u062e\u0635\u064a\u0635 \u0631\u062c\u0627\u0644 \u0627\u0644\u0628\u064a\u0639 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u0628\u064a\u0639\u064a\u0629<\/strong><\/p>\n

– \u064a\u0624\u062b\u0631 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0639\u0644\u0649 \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u064a\u0639\u064a\u0629 .
\n– \u064a\u062a\u0648\u0642\u0641 \u0627\u0644\u062a\u062e\u0635\u0635 \u0639\u0644\u0649 \u0639\u062f\u0629 \u0627\u0639\u062a\u0628\u0627\u0631\u0627\u062a \u0623\u0647\u0645\u0647\u0627 .
\n\u0623) \u0638\u0631\u0648\u0641 \u0627\u0644\u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0628\u064a\u0639\u064a\u0629 .
\n\u0628) \u0642\u062f\u0631\u0627\u062a \u0648\u0627\u0645\u0643\u0627\u0646\u0627\u062a \u0645\u0633\u0626\u0648\u0644 \u0627\u0644\u0628\u064a\u0639 .
\n– \u064a\u0648\u062c\u062f \u0627\u0633\u0644\u0648\u0628\u064a\u0646 \u0631\u0626\u064a\u0633\u064a\u0646 \u0644\u062a\u062e\u0635\u064a\u0635 \u0631\u062c\u0627\u0644 \u0627\u0644\u0628\u064a\u0639 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u0628\u064a\u0639\u064a\u0629 \u0647\u0645\u0627 :
\n\u0623 – \u0627\u0633\u0646\u0627\u062f \u0645\u0646\u0627\u0637\u0642 \u0628\u064a\u0639\u064a\u0629 \u0630\u0627\u062a \u0645\u0628\u064a\u0639\u0627\u062a \u0645\u062d\u062a\u0645\u0644\u0629 \u0645\u062a\u0633\u0627\u0648\u064a\u0629 \u0639\u0644\u0649
\n\u0645\u0633\u0626\u0648\u0644\u064a \u0628\u064a\u0639 \u0630\u0648\u0627\u062a \u0642\u062f\u0631\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629 .
\n\u0628 – \u0627\u0633\u0646\u0627\u062f \u0645\u0646\u0627\u0637\u0642 \u0630\u0627\u062a \u0645\u0628\u064a\u0639\u0627\u062a \u0645\u062d\u062a\u0645\u0644\u0629 \u063a\u064a\u0631 \u0645\u062a\u0633\u0627\u0648\u064a\u0629 \u0639\u0644\u0649
\n\u0645\u0633\u0626\u0648\u0644\u064a \u0628\u064a\u0639 \u0630\u0648\u0649 \u0642\u062f\u0631\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629 .
\n\u064a\u0648\u062c\u062f \u0627\u0633\u0644\u0648\u0628 \u062b\u0627\u0644\u062b \u064a\u0645\u062b\u0644 \u0645\u0632\u064a\u062c\u0627\u064b \u0645\u0646 \u0627\u0644\u0623\u0633\u0644\u0648\u0628\u064a\u0646 \u0627\u0644\u0633\u0627\u0628\u0642\u064a\u0646 \u0648\u0647\u0648 :
\n\u062c – \u0627\u0633\u0646\u0627\u062f \u0645\u0646\u0627\u0637\u0642 \u0628\u064a\u0639\u064a\u0629 \u0630\u0627\u062a \u0645\u0628\u064a\u0639\u0627\u062a \u0645\u062d\u062a\u0645\u0644\u0629 \u063a\u064a\u0631 \u0645\u062a\u0633\u0627\u0648\u064a\u0629 \u0639\u0644\u0649 \u0645\u0633\u0626\u0648\u0644\u064a \u0628\u064a\u0639 \u0630\u0648\u0649 \u0642\u062f\u0631\u0627\u062a \u0645\u062a\u0641\u0627\u0648\u062a\u0647 \u0645\u0639 \u0623\u062e\u0630 \u0639\u0627\u0645\u0644 \u0627\u0644\u0642\u062f\u0631\u0629 \u0641\u0649 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 .
\n\u062a\u062a\u062d\u0642\u0642 \u0623\u0641\u0636\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0641\u0649 \u062d\u0627\u0644\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0627\u0633\u0644\u0648\u0628 \u0627\u0644\u062b\u0627\u0644\u062b .<\/p>\n

\u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0645\u0624\u062b\u0631\u0629 \u0641\u0649 \u062a\u062e\u0635\u064a\u0635 \u0645\u0633\u0626\u0648\u0644\u064a\u00a0\u00a0 \u0627\u0644\u0628\u064a\u0639 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u0628\u064a\u0639\u064a\u0629<\/strong><\/p>\n

– \u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0633\u0644\u0639\u0629 .- \u0646\u0637\u0627\u0642 \u0627\u0644\u062a\u0648\u0632\u064a\u0639 .- \u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 .- \u0645\u0642\u062f\u0631\u0629 \u0645\u0633\u0626\u0648\u0644 \u0627\u0644\u0628\u064a\u0639 .- \u0627\u0644\u0623\u0639\u0628\u0627\u0621 \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629 \u0645\u0646 \u0645\u0633\u0626\u0648\u0644 \u0627\u0644\u0628\u064a\u0639\u00a0 \u062e\u062f\u0645\u0627\u062a \u060c \u0645\u062a\u0627\u0628\u0639\u0629 \u060c \u062a\u0642\u0627\u0631\u064a\u0631 \u060c \u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f …\u0627\u0644\u062e<\/p>\n

\u0631\u0627\u0628\u0639\u0627\u064b : \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062d\u0635\u0635 \u0627\u0644\u0628\u064a\u0639\u064a\u0629<\/strong><\/p>\n

\u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0628\u064a\u0639\u064a\u0629\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong><\/p>\n

\u0631\u0642\u0645 \u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0633\u062a\u0647\u062f\u0641 \u0641\u0649 \u0634\u0643\u0644 \u0648\u062d\u062f\u0627\u062a \u0637\u0628\u064a\u0639\u064a\u0629 \u0623\u0648 \u0646\u0642\u062f\u064a\u0629 \u064a\u062a\u0645 \u0627\u0633\u0646\u0627\u062f\u0647 \u0639\u0644\u0649 \u0645\u0633\u0626\u0648\u0644 \u0627\u0644\u0628\u064a\u0639 \u0644\u062a\u062d\u0642\u064a\u0642\u0647 \u062e\u0644\u0627\u0644 \u0641\u062a\u0631\u0629 \u0632\u0645\u0646\u064a\u0629 \u0645\u062d\u062f\u062f\u0629 .\u0627\u0644\u0645\u0644\u0627\u0645\u062d \u0627\u0644\u0645\u0645\u064a\u0632\u0629 :- \u062a\u0639\u062a\u0628\u0631 \u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0628\u064a\u0639\u064a\u0629 \u0628\u0645\u062b\u0627\u0628\u0629 \u0647\u062f\u0641 \u0628\u064a\u0639\u064a .- \u062a\u062d\u062f\u062f \u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0628\u064a\u0639\u064a\u0629 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0641\u0631\u062f \u0623\u0648 \u0627\u0644\u0645\u0643\u062a\u0628 \u0623\u0648 \u0627\u0644\u0641\u0631\u0639 \u0623\u0648 \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u0648 \u0627\u0644\u0645\u0648\u0632\u0639 .- \u0642\u062f \u062a\u0643\u0648\u0646 \u0641\u0649 \u0634\u0643\u0644 \u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0648\u062d\u062f\u0627\u062a \u0646\u0642\u062f\u064a\u0629 .<\/p>\n

\u0623\u0647\u062f\u0627\u0641 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062d\u0635\u0635 \u0627\u0644\u0628\u064a\u0639\u064a\u0629<\/strong><\/p>\n

1- \u0642\u064a\u0627\u0633 \u0643\u0641\u0627\u0621\u0629 \u0623\u062f\u0627\u0621 \u0645\u0633\u0626\u0648\u0644 \u0627\u0644\u0628\u064a\u0639 .<\/p>\n

* \u0645\u062f\u0649 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u064a\u0639\u064a\u0629 .* \u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u0636\u0639\u0641 .* \u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u062a\u0641\u0627\u0648\u062a \u0641\u0649 \u0623\u062f\u0627\u0621 \u0645\u0633\u0626\u0648\u0644\u064a \u0627\u0644\u0628\u064a\u0639 .* \u062a\u0639\u0645\u064a\u0645 \u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u064a\u0629 .<\/p>\n

2- \u0627\u062d\u0643\u0627\u0645 \u0627\u0644\u0631\u0642\u0627\u0628\u0629 \u0639\u0644\u0649 \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0628\u064a\u0639 .<\/p>\n

3- \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0641\u0639\u0627\u0644 \u0644\u0631\u062c\u0627\u0644 \u0627\u0644\u0628\u064a\u0639 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u0628\u064a\u0639\u064a\u0629 .<\/p>\n

4- \u062a\u062d\u0641\u064a\u0632 \u0631\u062c\u0627\u0644 \u0627\u0644\u0628\u064a\u0639 \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u064a\u0639\u064a\u0629 .<\/p>\n

\u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u062d\u0635\u0635 \u0627\u0644\u0628\u064a\u0639\u064a\u0629 .<\/strong><\/p>\n

1- \u062d\u0635\u0635 \u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u00a0 \u0643\u0645\u064a\u0629 … \u0642\u064a\u0645\u0629<\/p>\n

2- \u062d\u0635\u0635 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0628\u064a\u0639\u064a\u0629 .. \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0647\u062f\u0641 \u062a\u0639\u0638\u064a\u0645 \u0627\u0644\u0631\u0628\u062d \u0648\u0644\u064a\u0633 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a :<\/p>\n

\u0623) \u062d\u0635\u0635 \u0627\u0644\u0645\u0635\u0631\u0648\u0641\u0627\u062a .\u0628) \u062d\u0635\u0635 \u0627\u0644\u0631\u0628\u062d .\u062c) \u062d\u0635\u0635 \u0627\u0644\u0646\u0634\u0627\u0637 .. \u062a\u062d\u062f\u064a\u062f \u0623\u0646\u0634\u0637\u0629 \u0645\u0633\u0626\u0648\u0644 \u0627\u0644\u0628\u064a\u0639 \u0648\u0623\u0647\u0645\u064a\u062a\u0647\u0627 \u0627\u0644\u0646\u0633\u0628\u064a\u0629 .<\/p>\n

\u062f) \u0627\u0644\u062d\u0635\u0635 \u0627\u0644\u0645\u0631\u0643\u0628\u0629 ( \u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u060c \u0627\u0644\u0645\u0635\u0631\u0648\u0641\u0627\u062a\u00a0\u00a0 \u060c \u0627\u0644\u0646\u0634\u0627\u0637 … \u0645\u062b\u0644\u0627\u064b )<\/p>\n

\u0627\u0639\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0641\u0639\u0627\u0644 \u0644\u0644\u062d\u0635\u0635 \u0627\u0644\u0628\u064a\u0639\u064a\u0629<\/strong><\/p>\n

– \u0627\u0644\u062f\u0642\u0629 \u0648\u0627\u0644\u0645\u0648\u0636\u0648\u0639\u064a\u0629 .- \u0627\u0644\u0639\u062f\u0627\u0644\u0629 \u0648\u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u062a\u062d\u0642\u064a\u0642 .- \u0645\u0633\u0627\u0647\u0645\u0629 \u0645\u0633\u0626\u0648\u0644 \u0627\u0644\u0628\u064a\u0639 .- \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u0631\u062a\u062f\u0629 \u0639\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 .- \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0628\u064a\u0639\u064a \u0648\u0627\u0644\u062d\u0648\u0627\u0641\u0632 .\u062a\u062d\u062f\u064a\u062f \u062e\u0637\u0648\u0637 \u0627\u0644\u0633\u064a\u0631 … \u0627\u0646\u062a\u0642\u0627\u0644\u0627\u062a \u0645\u0633\u0626\u0648\u0644\u0648 \u0627\u0644\u0628\u064a\u0639 .\u064a\u0642\u0635\u062f \u0628\u062e\u0637 \u0627\u0644\u0633\u064a\u0631 \u062a\u062d\u0631\u0643\u0627\u062a \u0645\u0633\u0626\u0648\u0644 \u0627\u0644\u0628\u064a\u0639 \u0644\u0645\u0642\u0627\u0628\u0644\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0639\u062f\u062f \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0628\u064a\u0639\u064a\u0629 \u0648\u0627\u0644\u0623\u0648\u0642\u0627\u062a \u0627\u0644\u0632\u0645\u0646\u064a\u0629 \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0647\u0627 .<\/p>\n

\u0645\u0632\u0627\u064a\u0627 \u062a\u062d\u062f\u064a\u062f \u062e\u0637\u0648\u0637 \u0627\u0644\u0633\u064a\u0631 .<\/strong><\/p>\n

– \u0627\u062d\u0643\u0627\u0645 \u0627\u0644\u0631\u0642\u0627\u0628\u0629 \u0639\u0644\u0649 \u0648\u0642\u062a \u0645\u0633\u0626\u0648\u0644 \u0627\u0644\u0628\u064a\u0639 .- \u0627\u0644\u062a\u063a\u0637\u064a\u0629 \u0627\u0644\u0641\u0639\u0627\u0644\u0629 \u0644\u0644\u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0628\u064a\u0639\u064a\u0629 .- \u062a\u062d\u062f\u064a\u062f \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 .- \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0627\u0644\u0648\u0627\u062c\u0628\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0628\u064a\u0639\u064a\u0629 .\u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0645\u0624\u062b\u0631\u0629 \u0641\u0649 \u062a\u062d\u062f\u064a\u062f \u062e\u0637\u0648\u0637 \u0627\u0644\u0633\u064a\u0631 .- \u0639\u062f\u062f \u0648\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646 \u0648\u0627\u0644\u0645\u0631\u062a\u0642\u0628\u064a\u0646 .- \u0645\u062f\u0649 \u0627\u062a\u0627\u062d\u0629 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u0645\u0648\u0627\u0635\u0644\u0627\u062a .- \u0639\u062f\u062f \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0647 \u0644\u0643\u0644 \u0641\u0626\u0629 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 .- \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0637\u0644\u0648\u0628 \u0644\u0644\u0632\u064a\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0639\u064a\u0629 .- \u0638\u0631\u0648\u0641 \u0627\u0644\u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0628\u064a\u0639\u064a\u0629 \u0648\u0645\u062f\u0649 \u0627\u062a\u0633\u0627\u0639\u0647\u0627 .- \u0623\u0647\u0645\u064a\u0629 \u062a\u0631\u062c\u0645\u0629 \u0647\u0630\u0627 \u0627\u0644\u062c\u0647\u062f \u0627\u0644\u0645\u0646\u0638\u0645 \u0641\u0649 \u0634\u0643\u0644 \u062c\u062f\u0627\u0648\u0644 \u0644\u0644\u062d\u0631\u0643\u0629 .<\/p>\n

\u0627\u0644\u0631\u0642\u0627\u0628\u0629 \u0641\u0649 \u0645\u062c\u0627\u0644 \u0627\u0644\u0628\u064a\u0639<\/strong><\/p>\n

\u0645\u0627\u0630\u0627 \u062a\u0639\u0646\u064a \u061f\u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u062a\u0648\u0627\u0641\u0642 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0641\u0639\u0644\u064a \u0645\u0639 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0648\u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0627\u0646\u062d\u0631\u0627\u0641\u0627\u062a \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0648\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0627\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u062a\u0635\u062d\u064a\u062d\u064a\u0629 \u0627\u0644\u0644\u0627\u0632\u0645\u0629.\u0644\u0645\u0627\u0630\u0627 \u0627\u0644\u0631\u0642\u0627\u0628\u0629 \u0627\u0644\u0628\u064a\u0639\u064a\u0629 \u061f1- \u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0645\u062f\u0649 \u0645\u0644\u0627\u0621\u0645\u0629 \u0623\u0647\u062f\u0627\u0641 \u0648\u0633\u064a\u0627\u0633\u0627\u062a \u0627\u0644\u0628\u064a\u0639 \u0644\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0641\u0649 \u0627\u0644\u0638\u0631\u0648\u0641 \u0627\u0644\u0628\u064a\u0626\u064a\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0623\u0648 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 .2- \u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0645\u062f\u0649 \u0645\u0644\u0627\u0621\u0645\u0629 \u062a\u0646\u0638\u064a\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0639 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u064a\u0639\u064a\u0629 .3- \u0627\u0644\u0648\u0642\u0648\u0641 \u0639\u0644\u0649 \u0645\u062f\u0649 \u062a\u0646\u0627\u0633\u0628 \u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0628\u064a\u0639 \u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0627\u0644\u0641\u0639\u0644\u064a\u0629.4- \u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0645\u062f\u0649 \u0641\u0627\u0639\u0644\u064a\u0629 \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0648\u0642\u062f\u0631\u062a\u0647\u0627 \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0648\u0627\u0633\u062a\u063a\u0644\u0627\u0644 \u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0645\u062a\u0627\u062d\u0629 .<\/p>\n

\u062a\u0648\u062c\u064a\u0647 \u0633\u064a\u0627\u0633\u0627\u062a \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0628\u0634\u0623\u0646 :\u0623- \u062a\u062d\u062f\u064a\u062f \u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0633\u0646 \u0641\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 \u0644\u0645\u0646\u062f\u0648\u0628\u064a \u0627\u0644\u0628\u064a\u0639 .\u0628- \u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0645\u062f\u0649 \u0641\u0627\u0639\u0644\u064a\u0629 \u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0628\u0639\u0629 .\u062c- \u0625\u0642\u0631\u0627\u0631 \u0633\u064a\u0627\u0633\u0627\u062a \u0627\u0644\u062a\u0631\u0642\u064a\u0629 \u0623\u0648 \u0627\u0644\u062d\u0648\u0627\u0641\u0632 .\u062f- \u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0645\u062f\u0649 \u0641\u0627\u0639\u0644\u064a\u0629 \u0633\u064a\u0627\u0633\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0642\u0637\u0627\u0628 \u0648\u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0648\u0627\u0644\u062a\u062f\u0631\u064a\u0628 .\u00a0 \u0645\u0631\u0627\u062d\u0644 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0631\u0642\u0627\u0628\u0629 :1- \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u064a\u0639\u064a\u0629 .2- \u062a\u062d\u062f\u064a\u062f \u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0623\u062f\u0627\u0621 .3- \u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0641\u0639\u0644\u064a \u0628\u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 .4- \u062a\u062d\u062f\u064a\u062f \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0627\u0646\u062d\u0631\u0627\u0641\u0627\u062a .5- \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0627\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u062a\u0635\u062d\u064a\u062d\u064a\u0629 .<\/p>\n

1- \u0627\u0646\u0639\u0632\u0627\u0644 \u0645\u0633\u0626\u0648\u0644\u064a \u0627\u0644\u0628\u064a\u0639 \u0648\u0639\u062f\u0645 \u062e\u0636\u0648\u0639\u0647\u0645 \u0644\u0644\u0631\u0642\u0627\u0628\u0629 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 .* \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0645\u0624\u0634\u0631\u0627\u062a \u063a\u064a\u0631 \u0645\u0628\u0627\u0634\u0631\u0629 .2- \u0635\u0639\u0648\u0628\u0629 \u0627\u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0643\u0645\u064a \u0644\u0628\u0639\u0636 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0645\u0624\u062b\u0631\u0629 \u0641\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 .* \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0629 .* \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 .3- \u0636\u0639\u0641 \u0627\u0644\u0631\u0642\u0627\u0628\u0629 \u0639\u0644\u0649 \u0628\u0639\u0636 \u0627\u0644\u0638\u0631\u0648\u0641 \u0630\u0627\u062a \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 .* \u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 .* \u0638\u0631\u0648\u0641 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 .<\/p>\n

\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u0631\u0642\u0627\u0628\u0629 \u0641\u0649 \u0645\u062c\u0627\u0644 \u0627\u0644\u0628\u064a\u0639<\/strong><\/p>\n

\u0623\u0633\u0627\u0644\u064a\u0628 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0628\u064a\u0639\u064a<\/strong><\/p>\n

\u0623\u0648\u0644\u0627\u064b : \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0639\u0627\u0645\u0629<\/strong><\/p>\n

1- \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062a\u0637\u0648\u0631 \u0627\u0644\u0627\u062c\u0645\u0627\u0644\u064a \u0641\u0649 \u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a .2- \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0641\u0642\u0627\u064b \u0644\u0644\u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u0628\u064a\u0639\u064a\u0629 .3- \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0641\u0642\u0627\u064b \u0644\u062e\u0637 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a .4- \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0641\u0642\u0627\u064b \u0644\u0646\u0648\u0639\u064a\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 .5- \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0643\u0645\u064a \u0648\u0627\u0644\u0642\u064a\u0645\u064a \u0644\u0644\u0645\u0628\u064a\u0639\u0627\u062a .6- \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u0645\u0635\u0631\u0648\u0641\u0627\u062a .7- \u062a\u062d\u0644\u064a\u0644 \u0646\u0635\u064a\u0628 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0645\u0646 \u0627\u0644\u0633\u0648\u0642 .<\/p>\n

\u062b\u0627\u0646\u064a\u0627\u064b : \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0641\u0631\u062f\u064a\u0629 .<\/strong><\/p>\n

1- \u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a .2- \u0646\u0633\u0628\u0629 \u0645\u062c\u0645\u0644 \u0627\u0644\u0631\u0628\u062d \u0625\u0644\u0649 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a .3- \u0646\u0633\u0628\u0629 \u0635\u0627\u0641\u064a \u0627\u0644\u0631\u0628\u062d \u0625\u0644\u0649 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a .4- \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f .5- \u0646\u0633\u0628\u0629 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 .6- \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629 .<\/p>\n

\u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0628\u064a\u0639\u064a\u0629<\/strong><\/p>\n

* \u0627\u0644\u0645\u0641\u0647\u0648\u0645 .<\/p>\n

* \u0627\u0644\u0623\u0647\u0645\u064a\u0629 .<\/p>\n

– \u0627\u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0641\u0649 \u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 .- \u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0641\u0631\u0635 \u0648\u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0627\u0644\u0628\u064a\u0639\u064a\u0629 .- \u0627\u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0641\u0649 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a\u00a0 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629\u00a0 \u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u0648\u0627\u0631\u062f … \u0627\u0644\u062e – \u062a\u062e\u0637\u064a\u0637 \u0648\u0631\u0642\u0627\u0628\u0629 \u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0628\u064a\u0639 .<\/p>\n

\u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0628\u064a\u0639\u064a\u0629 .<\/strong><\/p>\n

– \u062a\u0642\u0627\u0631\u064a\u0631 \u0623\u062f\u0627\u0621 \u0627\u0644\u0628\u064a\u0639 .- \u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0628\u064a\u0639\u064a\u00a0 \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a\u00a0 \u0627\u0644\u0632\u0645\u0646\u00a0 \u0627\u0644\u0646\u062a\u0627\u0626\u062c … \u0627\u0644\u062e- \u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f … \u0623\u0648 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0631\u062a\u0642\u0628\u064a\u0646 .- \u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u062a\u0648\u0642\u0641\u0648\u0627 \u0639\u0646 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 .- \u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0645\u0631\u062a\u0642\u0628\u0629 .- \u062a\u0642\u0627\u0631\u064a\u0631 \u0634\u0643\u0627\u0648\u0649 \u0648\u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 .- \u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0627\u0626\u062a\u0645\u0627\u0646 \u0648\u0627\u0644\u062a\u062d\u0635\u064a\u0644 .- \u062a\u0642\u0627\u0631\u064a\u0631 \u062d\u0627\u0644\u0629 \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 .<\/p>\n

\u0644\u0645\u0627\u0630\u0627 \u064a\u0639\u0627\u0631\u0636 \u0645\u0633\u0626\u0648\u0644 \u0627\u0644\u0628\u064a\u0639 \u0645\u0647\u0645\u0629 \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 .<\/p>\n

– \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0648\u0642\u062a .- \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0645\u0647\u0627\u0631\u0629 .<\/p>\n

\u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u062a\u0634\u062c\u064a\u0639\u0647\u0645 \u0639\u0644\u0649 \u0645\u0632\u0627\u0648\u0644\u0629 \u0647\u0630\u0647 \u0627\u0644\u0645\u0633\u0626\u0648\u0644\u064a\u0629 .<\/p>\n

– \u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0623\u062f\u0627\u0621 .- \u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627\u0644\u062d\u0648\u0627\u0641\u0632 .- \u0646\u0634\u0631 \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u062c\u064a\u062f\u0629 .- \u0627\u0644\u062a\u062f\u0631\u064a\u0628 .<\/p>\n

\u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0627\u0644\u0641\u0639\u0627\u0644<\/strong><\/p>\n

\u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u062a\u0637\u0648\u0631 \u0646\u062a\u064a\u062c\u0629 \u0644\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u0637\u0631\u0623\u062a \u0639\u0644\u0649 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0648\u0627\u0646\u0641\u062a\u0627\u062d \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0632\u064a\u0627\u062f\u0629 \u0639\u062f\u062f \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646\u060c \u0648\u0633\u0627\u0639\u062f \u0630\u0644\u0643 \u0639\u0644\u0649 \u062a\u0637\u0648\u0631 \u0627\u0644\u062a\u0648\u062c\u0647\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0648\u0627\u0646\u062a\u0634\u0627\u0631 \u0641\u0644\u0633\u0641\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u062c\u062f\u064a\u062f\u0629 \u0641\u0645\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0623\u0631\u0628\u0639\u0629 \u0645\u0631\u0627\u062d\u0644\u060c \u062a\u0637\u0648\u0631 \u0645\u0639\u0647\u0627 \u0645\u0641\u0647\u0648\u0645 \u0648\u0622\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0648\u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0647\u064a :<\/p>\n

\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0648\u062c\u0647 \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a. \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u062a\u0645 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0627\u062c \u0648\u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0639\u0644\u0649 \u0627\u0639\u062a\u0628\u0627\u0631 \u0623\u0646 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u062c\u064a\u062f \u064a\u0628\u064a\u0639 \u0646\u0641\u0633\u0647\u060c \u0648\u0644\u0645 \u062a\u0643\u0646 \u0647\u0646\u0627\u0643 \u062d\u0627\u062c\u0629 \u0644\u062a\u0637\u0648\u064a\u0631 \u0623\u0633\u0627\u0644\u064a\u0628 \u0648\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0648\u062c\u0647 \u0627\u0644\u0628\u064a\u0639\u064a. \u062a\u0637\u0648\u0631 \u0647\u0630\u0627 \u0627\u0644\u062a\u0648\u062c\u0647 \u0641\u064a \u0627\u0644\u0641\u062a\u0631\u0629 \u0645\u0627 \u0628\u064a\u0646 1925\u00a0 1950\u060c \u0641\u0643\u0627\u0646\u062a \u0627\u0644\u062d\u0627\u062c\u0629 \u0644\u0625\u0642\u0646\u0627\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0639\u0638\u064a\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u062f\u0648\u0646 \u0631\u0624\u064a\u0629 \u0645\u0635\u0644\u062d\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/p>\n

\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0648\u062c\u0647 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0638\u0647\u0631\u062a \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0628\u0633\u0628\u0628 \u0623\u0632\u0645\u0629 \u0627\u0644\u0643\u0633\u0627\u062f \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 1929\u060c \u0641\u0646\u062a\u062c \u0639\u0646\u0647\u0627 \u0642\u0644\u0629 \u0627\u0644\u0637\u0644\u0628\u060c \u0641\u0638\u0647\u0631 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0633\u0648\u0642 \u0648\u0625\u0639\u0637\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0643\u0627\u0646\u062a\u0647\u0645 \u0627\u0644\u0644\u0627\u0626\u0642\u0629 \u0648\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u062d\u0627\u062c\u0627\u062a \u0648\u0627\u0644\u0631\u063a\u0628\u0627\u062a \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0648\u062c\u0647 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a. \u064a\u0639\u062a\u0628\u0631 \u0647\u0630\u0627 \u0627\u0644\u0627\u062a\u062c\u0627\u0647 \u0647\u0648 \u0627\u0644\u0623\u062d\u062f\u062b \u0641\u064a \u0641\u0644\u0633\u0641\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0648\u0628\u0631\u0632 \u0647\u0630\u0627 \u0627\u0644\u062a\u0648\u062c\u0647 \u0646\u062a\u064a\u062c\u0647 \u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0625\u0644\u0649 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0644\u0644\u0645\u0646\u0634\u0623\u0629\u060c \u0648\u064a\u0633\u062a\u0647\u062f\u0641 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0644\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0645\u0639 \u062a\u062d\u0642\u064a\u0642 \u0633\u0639\u0627\u062f\u0629 \u0627\u0644\u0641\u0631\u062f \u0648\u0627\u0644\u0645\u062c\u062a\u0645\u0639<\/p>\n

\u0645\u0641\u0647\u0648\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 :<\/strong><\/p>\n

\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0638\u064a\u0641\u0629 \u0631\u0626\u064a\u0633\u064a\u0629 \u0648\u0647\u0627\u0645\u0629 \u0645\u0646 \u0648\u0638\u0627\u0626\u0641 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0648\u0647\u0649 \u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u0646\u0638\u0627\u0645 \u0643\u0644\u064a \u0645\u0646 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u064a\u0647\u062f\u0641 \u0627\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0628\u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0641\u0649 \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u0649 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0628\u0647\u062f\u0641 \u0625\u0634\u0628\u0627\u0639 \u062d\u0627\u062c\u0627\u062a \u0648\u0631\u063a\u0628\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u0648\u0641\u0642\u0627 \u0644\u0644\u0645\u0646\u0641\u0639\u0629 \u0627\u0644\u0645\u062a\u0628\u0627\u062f\u0644\u0629 \u0628\u064a\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0627\u0644\u0639\u0645\u064a\u0644<\/p>\n

\u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u00a0 4 p `s product\u00a0\u00a0\u00a0 \u0627\u0644\u0645\u0646\u062a\u062c Price\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u0627\u0644\u0633\u0639\u0631 Place\u00a0\u00a0\u00a0 \u0627\u0644\u062a\u0648\u0632\u064a\u0639\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Promotion\u00a0 \u0627\u0644\u062a\u0631\u0648\u064a\u062c<\/p>\n

 <\/p>\n

\u0645\u0641\u0647\u0648\u0645 \u0648\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u0649<\/strong><\/p>\n

Marketing mix\u00a0 4 p`s<\/p>\n

\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a Marketing Mix<\/p>\n

4 PS\u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a<\/strong><\/p>\n

Product\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0645\u0646\u062a\u062c -\u0627\u0644\u0645\u0648\u0627\u0635\u0641\u0627\u062a\u00a0 – \u0627\u0644\u0637\u0631\u0627\u0632 – \u0627\u0644\u062c\u0648\u062f\u0629 \u0627\u0644\u062a\u0634\u0643\u064a\u0644\u0629\u00a0 –\u00a0 \u0627\u0644\u062a\u063a\u0644\u064a\u0641 – \u0627\u0644\u062a\u0639\u0628\u0626\u0629 – \u0627\u0644\u062a\u0645\u064a\u064a\u0632 – \u0627\u0644\u0645\u0627\u0631\u0643\u0629\u00a0 – \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0636\u0645\u0627\u0646 .<\/p>\n

Promotion\u0627\u0644\u062a\u0631\u0648\u064a\u062c( \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a ) –\u00a0 \u0627\u0644\u0627\u0639\u0644\u0627\u0646 – \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0634\u062e\u0635\u0649- \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 ( \u0627\u0644\u062f\u0639\u0627\u064a\u0629 \u0623\u0648 \u0627\u0644\u0646\u0634\u0631 )- \u062a\u0646\u0634\u064a\u0637 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a .<\/p>\n

Place\u0627\u0644\u062a\u0648\u0632\u064a\u0639\u0627\u0644\u062a\u0648\u0632\u064a\u0639 – \u0627\u0644\u0646\u0642\u0644 . \u0627\u0644\u062a\u062e\u0632\u064a\u0646\u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0628\u064a\u0639\u064a\u0629\u00a0 – \u0627\u0644\u0648\u0633\u0637\u0627\u0621 \u0633\u064a\u0627\u0633\u0629 \u0627\u0644\u062a\u0648\u0632\u064a\u0639\u00a0 – \u0627\u0644\u0648\u0643\u0644\u0627\u0621 \u0627\u0644\u0634\u0631\u0648\u0637 \u0648\u0627\u0644\u0645\u0633\u0626\u0648\u0644\u064a\u0627\u062a .<\/p>\n

Price\u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0627\u0633\u0627\u0633\u0649\u00a0 – \u0627\u0644\u062e\u0635\u0645\u00a0 \u0627\u0644\u0645\u0633\u0645\u0648\u062d\u0627\u062a – \u0641\u062a\u0631\u0629 \u0627\u0644\u0633\u062f\u0627\u062f\u00a0 \u0634\u0631\u0648\u0637 \u0627\u0644\u0627\u0626\u062a\u0645\u0627\u0646\u00a0 – \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062e\u0627\u0635\u0629<\/p>\n

\u0645\u0627 \u0627\u0644\u0630\u0649 \u064a\u0645\u0643\u0646 \u062a\u0633\u0648\u064a\u0642\u0647 \u061f<\/strong><\/p>\n

    \n
  • Goods<\/li>\n
  • Information<\/li>\n
  • Services<\/li>\n
  • Ideas<\/li>\n
  • Events<\/li>\n
  • Places<\/li>\n
  • Properties<\/li>\n
  • Experiences<\/li>\n
  • Organizations<\/li>\n
  • Persons<\/li>\n<\/ul>\n

    \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0628\u064a\u0639<\/strong><\/p>\n

    \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0634\u062e\u0635\u0649Personal Selling<\/strong><\/p>\n

    \u0647\u0640\u0640\u0640\u0640\u0640\u0640\u0648\u062a\u0642\u062f\u064a\u0631 \u0648\u062a\u0646\u0634\u064a\u0637 \u0648\u0627\u0634\u0628\u0627\u0639 \u062d\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644 \u0637\u0628\u0642\u0627\u064b \u0644\u0644\u0645\u0646\u0641\u0639\u0629 \u0627\u0644\u0645\u062a\u0628\u0627\u062f\u0644\u0629<\/p>\n

    \u0628\u0640\u064a\u0640\u0640\u0640\u0646\u00a0 \u00a0\u0627\u0644\u0645\u0634\u0640\u0640\u0640\u062a\u0631\u0649\u00a0 \u00a0 \u0627\u0644\u0640\u0628\u0640\u0640\u0640\u0627\u0626\u0640\u0640\u0640\u0639<\/p>\n

    \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a Marketing Mix<\/strong><\/p>\n

    4 PS\u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a<\/p>\n

    Product\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0645\u0646\u062a\u062c -\u0627\u0644\u0645\u0648\u0627\u0635\u0641\u0627\u062a\u00a0 – \u0627\u0644\u0637\u0631\u0627\u0632 – \u0627\u0644\u062c\u0648\u062f\u0629 \u0627\u0644\u062a\u0634\u0643\u064a\u0644\u0629\u00a0 –\u00a0 \u0627\u0644\u062a\u063a\u0644\u064a\u0641 – \u0627\u0644\u062a\u0639\u0628\u0626\u0629 – \u0627\u0644\u062a\u0645\u064a\u064a\u0632 – \u0627\u0644\u0645\u0627\u0631\u0643\u0629\u00a0 – \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0636\u0645\u0627\u0646 .<\/p>\n

    Promotion\u0627\u0644\u062a\u0631\u0648\u064a\u062c( \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a ) – –\u00a0 \u0627\u0644\u0627\u0639\u0644\u0627\u0646 – \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0634\u062e\u0635\u0649- \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 ( \u0627\u0644\u062f\u0639\u0627\u064a\u0629 \u0623\u0648 \u0627\u0644\u0646\u0634\u0631 )- \u062a\u0646\u0634\u064a\u0637 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a .<\/p>\n

    Place\u0627\u0644\u062a\u0648\u0632\u064a\u0639\u0627\u0644\u062a\u0648\u0632\u064a\u0639 – \u0627\u0644\u0646\u0642\u0644 . \u0627\u0644\u062a\u062e\u0632\u064a\u0646\u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0628\u064a\u0639\u064a\u0629\u00a0 – \u0627\u0644\u0648\u0633\u0637\u0627\u0621 \u0633\u064a\u0627\u0633\u0629 \u0627\u0644\u062a\u0648\u0632\u064a\u0639\u00a0 – \u0627\u0644\u0648\u0643\u0644\u0627\u0621 \u0627\u0644\u0634\u0631\u0648\u0637 \u0648\u0627\u0644\u0645\u0633\u0626\u0648\u0644\u064a\u0627\u062a .<\/p>\n

    Price\u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0627\u0633\u0627\u0633\u0649\u00a0 – \u0627\u0644\u062e\u0635\u0645\u00a0 \u0627\u0644\u0645\u0633\u0645\u0648\u062d\u0627\u062a – \u0641\u062a\u0631\u0629 \u0627\u0644\u0633\u062f\u0627\u062f\u00a0 \u0634\u0631\u0648\u0637 \u0627\u0644\u0627\u0626\u062a\u0645\u0627\u0646\u00a0 – \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062e\u0627\u0635\u0629<\/p>\n

    – \u0625\u0634\u0628\u0627\u0639 \u0631\u063a\u0628\u0627\u062a \u0648\u062d\u0627\u062c\u0627\u062a\u00a0 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0647\u0648 \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u062d\u0642\u064a\u0642\u064a .- \u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0645\u0634\u062a\u0631\u064a \u0648\u0645\u062a\u0627\u0628\u0639\u062a\u0647 \u0628\u0639\u062f \u0627\u0644\u0628\u064a\u0639 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0637\u0648\u0644 \u0625\u0634\u0628\u0627\u0639 \u0645\u0645\u0643\u0646 . – \u0627\u0644\u062a\u0648\u0627\u0632\u0646 \u0641\u0649 \u0627\u0634\u0628\u0627\u0639 \u0627\u0644\u062d\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u062a\u0628\u0627\u062f\u0644\u0629 ( \u0644\u0644\u0628\u0627\u0626\u0639 \u0648\u0644\u0644\u0634\u0631\u0643\u0629\u00a0 \u0644\u0644\u0645\u0634\u062a\u0631\u064a ) .<\/p>\n

    \u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0646\u062f\u0631\u0643 \u0627\u0644\u0622\u062a\u064a :<\/p>\n

    – \u0644\u0627 \u064a\u0645\u0643\u0646\u0643 \u062e\u0644\u0642 \u0627\u0644\u062d\u0627\u062c\u0629 \u0644\u062f\u0649 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0644\u0643\u0646 \u064a\u0645\u0643\u0646\u0643 \u0641\u0642\u0637 \u0627\u0643\u062a\u0634\u0627\u0641\u0647\u0627 \u0648\u062a\u0646\u0634\u064a\u0637\u0647\u0627 .You can not create needsOnly you can uncover it .<\/p>\n

    – \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062d\u0627\u062c\u0627\u062a \u0627\u0644\u063a\u064a\u0631 \u0627\u0644\u0645\u0634\u0628\u0639\u0629 \u0644\u062f\u0649 \u0627\u0644\u0639\u0645\u064a\u0644 \u0647\u0648 \u0645\u0641\u062a\u0627\u062d \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0628\u064a\u0639\u064a\u0629<\/p>\n

    \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0645\u062d\u062f\u0648\u062f \u0644\u0644\u0628\u064a\u0639\u00a0 \u0627\u0644\u0634\u062e\u0635\u0649<\/strong><\/p>\n

    \u0627\u0644\u062a\u0631\u0643\u064a\u0632\u00a0 \u00a0 \u0627\u0644\u0648\u0633\u0627\u0626\u0644\u00a0 \u00a0 \u00a0\u0627\u0644\u0646\u0647\u0627\u064a\u0627\u062a\u00a0 \u00a0 \u00a0\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u0646\u0638\u0645\u0629\u00a0 \u00a0 \u00a0\u0627\u0644\u0623\u0631\u0628\u0627\u062d \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u00a0 \u00a0 \u00a0 \u0627\u0644\u0628\u064a\u0639 \u0648\u0627\u0644\u062a\u0631\u0648\u064a\u062c<\/p>\n

    \u0627\u0644\u0628\u064a\u0639 \u0643\u0645\u0641\u0647\u0648\u0645 \u062a\u0633\u0648\u064a\u0642\u064a\u0649 \u0645\u062a\u0643\u0627\u0645\u0644<\/strong><\/p>\n

    \u062d\u0627\u062c\u0627\u062a \u0648\u0631\u063a\u0628\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643<\/p>\n

    \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0634\u0628\u0627\u0639 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643<\/p>\n

    \u0645\u062c\u0647\u0648\u062f \u062a\u0633\u0648\u064a\u0642\u064a \u0645\u062a\u0643\u0627\u0645\u0644<\/p>\n

    \u0627\u0644\u062a\u0631\u0643\u064a\u0632\u00a0 \u00a0 \u00a0 \u00a0\u0627\u0644\u0648\u0633\u0627\u0626\u0644\u00a0 \u00a0 \u00a0 \u00a0\u0627\u0644\u0646\u0647\u0627\u064a\u0627\u062a<\/p>\n

     <\/p>\n

    \u0645\u0641\u0647\u0648\u0645 \u062d\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/strong><\/p>\n

    \u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621<\/strong><\/p>\n

    \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062d\u0627\u062c\u0627\u062a\u00a0 \u00a0\u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a\u00a0 \u00a0 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0628\u062f\u0627\u0626\u0644\u00a0 \u00a0 \u0627\u062e\u062a\u064a\u0627\u0631 \u0623\u0641\u0636\u0644 \u0628\u062f\u064a\u0644 \u0627\u0644\u0633\u0644\u0639\u0629\u00a0 \u00a0 \u062a\u0642\u064a\u064a\u0645 \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0634\u0631\u0627\u0621<\/p>\n

    \u0648\u064a\u0624\u0643\u062f \u0647\u0630\u0627 \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0623\u0646 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621 \u064a\u0628\u062f\u0623 \u0642\u0628\u0644 \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0641\u0639\u0644\u0649 \u0644\u0644\u0633\u0644\u0639\u0629 \u0648\u064a\u0633\u062a\u0645\u0631 \u0628\u0639\u062f\u0647 \u0623\u064a\u0636\u0627\u064b .<\/p>\n

    \u0627\u0644\u0634\u0639\u0648\u0631 \u0628\u0627\u0644\u062d\u0627\u062c\u0629 \u0648\u062a\u062d\u062f\u064a\u062f\u0647\u0627 : \u0627\u0644\u0632\u0631\u0627\u0631 \u0627\u0644\u0623\u062d\u0645\u0631<\/p>\n

    \u0648\u0641\u0642\u0627 \u0644\u0645\u0627 \u0633\u0628\u0642 \u0641\u0623\u0646 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0623\u0633\u0627\u0633\u0647\u0627 \u0647\u0648 \u0627\u0644\u0634\u0639\u0648\u0631 \u0628\u0627\u0644\u062d\u0627\u062c\u0629 \u0627\u0644\u062a\u0649 \u062a\u062b\u064a\u0631 \u0627\u0644\u062f\u0627\u0641\u0639 \u0644\u0625\u0634\u0628\u0627\u0639\u0647\u0627 Need Identification\u00a0 \u0648\u0648\u0641\u0642\u0627\u064b \u0644\u0647\u0630\u0647 \u0627\u0644\u062e\u0637\u0648\u0629 \u062a\u0643\u0648\u0646 \u0627\u0644\u0633\u0644\u0639 \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0645\u0627 \u0647\u0649 \u0625\u0644\u0627 \u0648\u0633\u0627\u0626\u0644 \u0644\u0625\u0634\u0628\u0627\u0639 \u062d\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0634\u062a\u0631\u0649 \u063a\u064a\u0631 \u0627\u0644\u0645\u0634\u0628\u0639\u0629 .<\/p>\n

    \u0648\u0644\u0643\u0646 \u0645\u0627 \u0647\u0649 \u062a\u0644\u0643 \u0627\u0644\u062d\u0627\u062c\u0627\u062a \u061f<\/p>\n

    \u064a\u0645\u0643\u0646 \u062a\u0648\u0636\u064a\u062d \u062a\u0644\u0643 \u0627\u0644\u062d\u0627\u062c\u0627\u062a \u0641\u064a\u0645\u0627 \u064a\u0633\u0645\u0649\u00a0 \u0628\u0647\u0631\u0645 \u0645\u0627\u0632\u0644\u0648 \u0644\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a Maslow’s Hierarchy of Needs\u0648\u0627\u0644\u0630\u0649 \u064a\u0628\u064a\u0646\u0647 \u0627\u0644\u0631\u0633\u0645 \u0627\u0644\u062a\u0627\u0644\u064a :<\/p>\n<\/div>\n

    \n

    \u0647\u0631\u0645 \u0645\u0627\u0632\u0644\u0648 \u0644\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a<\/strong><\/p>\n

    \u0645\u062f\u0631\u062c \u0645\u0627\u0633\u0644\u0648 \u0644\u0644\u062d\u0627\u062c\u0627\u062a<\/p>\n

    \u0627\u0644\u062d\u0627\u062c\u0627\u062a \u0627\u0644\u0641\u0633\u064a\u0648\u0644\u0648\u062c\u064a\u0629<\/p>\n

    \u0627\u0644\u0637\u0639\u0627\u0645\u060c \u0627\u0644\u0634\u0631\u0627\u0628\u060c \u0627\u0644\u0631\u0627\u062d\u0629\u060c \u0627\u0644\u0632\u0648\u0627\u062c<\/p>\n

    \u062d\u0627\u062c\u0627\u062a \u0627\u0644\u0623\u0645\u0646<\/p>\n

    \u0627\u0644\u062d\u0645\u0627\u064a\u0629\u060c \u0627\u0644\u0639\u0646\u0627\u064a\u0629 \u0627\u0644\u0637\u0628\u064a\u0629\u060c \u0627\u0644\u0631\u0639\u0627\u064a\u0629 \u0627\u0644\u0635\u062d\u064a\u0629<\/p>\n

    \u0627\u0644\u062d\u0627\u062c\u0627\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629<\/p>\n

    \u0627\u0644\u0635\u062f\u0627\u0642\u0629\u060c \u0627\u0644\u0642\u0628\u0648\u0644<\/p>\n

    \u0627\u0644\u062d\u0627\u062c\u0629 \u0644\u0644\u062a\u0642\u062f\u064a\u0631<\/p>\n

    \u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0645\u060c \u0627\u0644\u062a\u0634\u062c\u064a\u0639\u060c \u0627\u0644\u0645\u062d\u0628\u0629<\/p>\n

    \u0627\u0644\u062d\u0627\u062c\u0629 \u0644\u0625\u062b\u0628\u0627\u062a \u0627\u0644\u0630\u0627\u062a<\/p>\n

    \u0627\u0644\u062b\u0642\u0629\u060c \u0627\u0644\u0627\u0646\u062c\u0627\u0632<\/p>\n

    \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0646\u0627\u062c\u062d \u064a\u0639\u0646\u0649 : –\u00a0 \u0625\u0634\u0628\u0627\u0639 \u0631\u063a\u0628\u0627\u062a \u0648\u062d\u0627\u062c\u0627\u062a\u00a0 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0647\u0648 \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u062d\u0642\u064a\u0642\u064a .- \u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0645\u0634\u062a\u0631\u064a \u0648\u0645\u062a\u0627\u0628\u0639\u062a\u0647 \u0628\u0639\u062f \u0627\u0644\u0628\u064a\u0639 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0637\u0648\u0644 \u0625\u0634\u0628\u0627\u0639 \u0645\u0645\u0643\u0646 . – \u0627\u0644\u062a\u0648\u0627\u0632\u0646 \u0641\u0649 \u0627\u0634\u0628\u0627\u0639 \u0627\u0644\u062d\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u062a\u0628\u0627\u062f\u0644\u0629 ( \u0644\u0644\u0628\u0627\u0626\u0639 \u0648\u0644\u0644\u0634\u0631\u0643\u0629\u00a0 \u0644\u0644\u0645\u0634\u062a\u0631\u064a ) .<\/p>\n

    \u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0646\u062f\u0631\u0643 \u0627\u0644\u0622\u062a\u064a :<\/p>\n

    – \u0644\u0627 \u064a\u0645\u0643\u0646\u0643 \u062e\u0644\u0642 \u0627\u0644\u062d\u0627\u062c\u0629 \u0644\u062f\u0649 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0644\u0643\u0646 \u064a\u0645\u0643\u0646\u0643 \u0641\u0642\u0637 \u0627\u0643\u062a\u0634\u0627\u0641\u0647\u0627 \u0648\u062a\u0646\u0634\u064a\u0637\u0647\u0627 .You can not create needsOnly you can uncover it .<\/p>\n

    – \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062d\u0627\u062c\u0627\u062a \u0627\u0644\u063a\u064a\u0631 \u0627\u0644\u0645\u0634\u0628\u0639\u0629 \u0644\u062f\u0649 \u0627\u0644\u0639\u0645\u064a\u0644 \u0647\u0648 \u0645\u0641\u062a\u0627\u062d \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0628\u064a\u0639\u064a\u0629<\/p>\n

    \u0631\u062c\u0644 \u0627\u0644\u0628\u064a\u0639 \u0644\u0627 \u064a\u0645\u0643\u0646\u0647 \u0628\u064a\u0639 \u0627\u0644\u0633\u0644\u0639\u0629 \u0644\u0623\u062d\u062f \u0644\u0627 \u064a\u0631\u064a\u062f\u0647\u0627 \u0623\u0649 \u0644\u064a\u0633 \u0644\u062f\u064a\u0647 \u0627\u0644\u062d\u0627\u062c\u0629 \u0644\u0647\u0627 .\u064a\u0645\u0643\u0646 \u0644\u0631\u062c\u0644 \u0627\u0644\u0628\u064a\u0639 \u0641\u0642\u0637 \u0632\u064a\u0627\u062f\u0629 \u062f\u0631\u062c\u0629 \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u062d\u0627\u062c\u0627\u062a\u0647 \u063a\u064a\u0631 \u0645\u0634\u0628\u0639\u0629 \u0648\u0641\u0649 \u0628\u0639\u0636 \u0627\u0644\u0623\u062d\u064a\u0627\u0646 \u064a\u0645\u0643\u0646\u0647 \u0623\u064a\u0636\u0627\u064b \u0625\u062b\u0627\u0631\u0629 \u0631\u063a\u0628\u0629 \u0627\u0644\u0645\u0634\u062a\u0631\u0649 \u0644\u0644\u0634\u0631\u0627\u0621<\/p>\n

    \u0645\u0641\u0647\u0648\u0645 \u0635\u0646\u0639 \u0627\u0644\u0642\u064a\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 Customer value\u00a0 creation\u00a0<\/strong><\/p>\n

    \u0642\u064a\u0645\u0629 \u0627\u0644\u0634\u0649\u0621 \u0647\u0649 \u0627\u0644\u062d\u062f \u0627\u0644\u0623\u0642\u0635\u0649 \u0645\u0646 \u0648\u062d\u062f\u0627\u062a \u0627\u0644\u0646\u0642\u062f \u0627\u0644\u0630\u0649 \u064a\u0643\u0648\u0646 \u0627\u0644\u0634\u062e\u0635 \u0645\u0633\u062a\u0639\u062f\u0627 \u0644\u062f\u0641\u0639\u0647 \u0643\u062b\u0645\u0646 \u0641\u0649 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u064a\u0647. \u0623\u064a \u0623\u0646 \u0642\u064a\u0645\u0629 \u0627\u0644\u0634\u0649\u0621 \u0647\u0649 \u0627\u0644\u062d\u062f \u0627\u0644\u0623\u0642\u0635\u0649\u00a0 \u0644\u0644\u062b\u0645\u0646 \u0627\u0644\u0630\u0649 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062f\u0641\u0639\u0647 \u0641\u064a\u0647 \u0645\u0642\u0627\u0628\u0644 \u0645\u0627 \u062a\u062d\u0635\u0644 \u0639\u0644\u064a\u0647 \u0645\u0646 \u0645\u0646\u0627\u0641\u0639 .<\/p>\n

    \u0645\u0627 \u0647\u0649 \u0627\u0644\u0642\u064a\u0645\u0629 value\u00a0<\/strong><\/p>\n

    Value in terms of business can be explained as :\u00a0\u00a0\u00a0 what customer gets for what the customer pays (Soman D and Marandi N S)<\/p>\n

    Customer value<\/p>\n

    \u0627\u0644\u0642\u064a\u0645\u0629 \u0647\u064a \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646\u00a0 \u0627\u0644\u0645\u0646\u0627\u0641\u0639 \u0648 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 Value = Benefits\u00a0 Cost<\/p>\n

    Customer Perceived Value<\/p>\n

    Brand and image benefits<\/p>\n

    Psychological cost<\/p>\n

    Personal benefit<\/p>\n

    Energy cost<\/p>\n

    Services benefit<\/p>\n

    Time cost<\/p>\n

    Product benefit<\/p>\n

    Monetary cost<\/p>\n

    Total customer benefit<\/p>\n

    Total customer cost<\/p>\n

    Total customer\u00a0 value =<\/p>\n

    \u0623\u0648\u0644\u0627\u064b : \u0645\u0646 \u0647\u0648 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u061f\u0647\u0644 \u0647\u0648 :<\/p>\n

    \u0637\u0627\u0644\u0628 \u0627\u0644\u0633\u0644\u0639\u0629The demander<\/p>\n

    \u0645\u0646\u0641\u0630 \u0627\u0644\u0634\u0631\u0627\u0621The purchaser<\/p>\n

    \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645The user<\/p>\n

    \u0627\u0644\u0634\u062e\u0635 \u0627\u0644\u0630\u0649 \u064a\u062d\u062f\u062f \u0648\u064a\u0634\u0639\u0631 \u0628\u0627\u0644\u062d\u0627\u062c\u0629 \u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0633\u0644\u0639\u0629<\/p>\n

    \u0627\u0644\u0634\u062e\u0635 \u0627\u0644\u0630\u0649 \u064a\u0642\u0648\u0645 \u0628\u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0641\u0639\u0644\u064a \u0644\u0644\u0633\u0644\u0639\u0629<\/p>\n

    \u0627\u0644\u0634\u062e\u0635 \u0627\u0644\u0630\u0649 \u064a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0633\u0644\u0639\u0629 \u0648\u064a\u0642\u064a\u0645\u0647\u0627 \u0648\u064a\u0646\u0635\u062d \u0628\u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621<\/p>\n

    \u0644\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0644\u0649 \u0630\u0644\u0643 \u0627\u0644\u0633\u0624\u0627\u0644 :<\/p>\n

    \u0644\u0627 \u0628\u062f \u0648\u0623\u0646 \u0646\u0639\u062a\u0631\u0641 \u0628\u0623\u0646\u0646\u0627 \u0646\u062e\u0637\u0626 \u062d\u064a\u0646 \u0646\u0639\u062a\u0642\u062f \u0623\u0646 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u064a\u062a\u062d\u0643\u0645 \u0641\u064a\u0647\u0627 \u0634\u062e\u0635 \u0648\u0627\u062d\u062f \u0645\u0639 \u0623\u0646 \u0643\u0644 \u0641\u0631\u062f \u0645\u0646 \u0647\u0624\u0644\u0627\u0621 \u0627\u0644\u062b\u0644\u0627\u062b\u0629 \u0647\u0648 \u062c\u0632\u0621 \u0645\u0646 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 .\u0648\u0644\u0643\u0646 \u0645\u0646 \u0647\u0648 \u0623\u0647\u0645 \u0641\u0631\u062f \u0645\u0646 \u0647\u0624\u0644\u0627\u0621 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0627\u0644\u0630\u064a \u064a\u062c\u0628 \u0623\u0646 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0648\u062c\u0647 \u0625\u0644\u064a\u0647 \u0627\u0644\u062c\u0647\u0648\u062f \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u061f \u0627\u0644\u0648\u0627\u0642\u0639 \u0623\u0646\u0647 \u0644\u0627 \u064a\u0648\u062c\u062f \u0641\u0631\u062f \u0648\u0627\u062d\u062f \u0641\u0649 \u0627\u0644\u0645\u0648\u0642\u0641 \u0627\u0644\u0634\u0631\u0627\u0626\u064a \u0644\u0647 \u0643\u0644 \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u062f\u0648\u0646 \u0627\u0644\u0623\u0637\u0631\u0627\u0641 \u0627\u0644\u0623\u062e\u0631\u0649 \u060c \u0628\u0644 \u0625\u0646\u0647 \u064a\u062c\u0628 \u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u062f\u0648\u0631 \u0643\u0644 \u0641\u0631\u062f \u0645\u0646 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0641\u0649 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0626\u064a \u0648\u0630\u0644\u0643 \u064a\u062a\u0645\u062b\u0644 \u0641\u0649 \u0645\u0627 \u064a\u0645\u0643\u0646 \u0623\u0646 \u0646\u0637\u0644\u0642 \u0639\u0644\u064a\u0647\u00a0 \u0648\u062d\u062f\u0629 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621<\/p>\n

    \u0648\u0627\u0644\u0622\u0646 \u0644\u0646\u062a\u0639\u0631\u0641 :\u0639\u0644\u0649 \u0645\u0627 \u0647\u0648 \u0627\u0644\u062f\u0648\u0631 \u0627\u0644\u0630\u0649 \u064a\u0642\u0648\u0645 \u0628\u0647 \u0643\u0644 \u0641\u0631\u062f \u0645\u0646 \u0623\u0641\u0631\u0627\u062f\u00a0 \u0648\u062d\u062f\u0629 \u0635\u0646\u0639 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621\u00a0 (BU) \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a \u0623\u0648 \u0627\u0644\u0634\u0631\u0627\u0621 \u0639\u0644\u0649\u00a0 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0641\u0631\u062f\u064a\u00a0 \u0647\u0646\u0627\u0643 \u062e\u0645\u0633\u0629 \u0623\u062f\u0648\u0627\u0631 \u0643\u0627\u0644\u0622\u062a\u064a :<\/p>\n

    \u0627\u0644\u0645\u0628\u0627\u062f\u0631Initiator\u0623\u0648\u0644 \u0641\u0631\u062f \u064a\u0641\u0643\u0631 \u0623\u0648 \u064a\u0642\u062a\u0631\u062d \u0641\u0643\u0631\u0629 \u0634\u0631\u0627\u0621 \u0627\u0644\u0633\u0644\u0639\u0629 .\u0645\u062b\u0627\u0644 : \u0627\u0644\u0627\u0628\u0646 \u0627\u0644\u0623\u0643\u0628\u0631 \u0641\u0649 \u0627\u0644\u0623\u0633\u0631\u0629<\/p>\n

    \u0627\u0644\u0645\u0646\u0641\u0630 \u0627\u0644\u0641\u0639\u0644\u064a \u0644\u0644\u0634\u0631\u0627\u0621Purchaser\u0647\u0648 \u0645\u0646 \u064a\u0642\u0648\u0645 \u0628\u062a\u0646\u0641\u064a\u0630 \u0645\u0627 \u062a\u0645 \u0627\u0644\u0627\u062a\u0641\u0627\u0642 \u0639\u0644\u0649 \u0634\u0631\u0627\u0624\u0647<\/p>\n

    \u0645\u062a\u062e\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 Decider\u0644\u0647 \u0627\u0644\u0643\u0644\u0645\u0629 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629 \u0641\u0649 \u0642\u0628\u0648\u0644 \u0627\u0644\u0634\u0631\u0627\u0621 \u0645\u0646 \u0639\u062f\u0645\u0647\u0645\u062b\u0627\u0644 : \u0627\u0644\u0632\u0648\u062c\u00a0 \u0627\u0644\u0632\u0648\u062c\u0629 .<\/p>\n

    \u0627\u0644\u0645\u0624\u062b\u0631 Influencer\u0647\u0648 \u0627\u0644\u0634\u062e\u0635 \u0627\u0644\u0630\u0649 \u064a\u0639\u0637\u064a \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0639\u0646 \u0627\u0644\u0633\u0644\u0639\u0629 \u0648\u064a\u0642\u0646\u0639\u0648\u0646 \u063a\u064a\u0631\u0647\u0645 \u0628\u0627\u0644\u0634\u0631\u0627\u0621 \u0623\u0648 \u0639\u062f\u0645\u0647 \u0643\u0646\u062a\u064a\u062c\u0629 \u0644\u062f\u0631\u062c\u0629 \u0645\u0639\u0631\u0641\u062a\u0647 \u0648\u0625\u0644\u0645\u0627\u0645\u0647 \u0628\u0627\u0644\u0633\u0644\u0639\u0629 \u0648\u0628\u062f\u0627\u0626\u0644\u0647\u0627 .\u0645\u062b\u0627\u0644 : \u0627\u0644\u0623\u0642\u0627\u0631\u0628\u00a0 \u0627\u0644\u062c\u064a\u0631\u0627\u0646\u00a0 \u0627\u0644\u0623\u0635\u062f\u0642\u0627\u0621\u00a0 \u0627\u0644\u0623\u0637\u0641\u0627\u0644 .<\/p>\n

    \u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0633\u0644\u0639\u0629 User\u0627\u0644\u0630\u0649 \u064a\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0633\u0644\u0639\u0629 \u0648\u064a\u0642\u064a\u0645\u0647\u0627 \u0628\u0639\u062f \u0627\u0644\u0627\u0633\u062a\u0639\u0645\u0627\u0644<\/p>\n

    \u0645\u0627 \u064a\u062c\u0628 \u0639\u0644\u0649 \u0631\u062c\u0644 \u0627\u0644\u0628\u064a\u0639 : \u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u062f\u0648\u0631 \u0643\u0644 \u0641\u0631\u062f \u0645\u0646 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0648\u062f\u0631\u062c\u0629 \u062a\u0623\u062b\u064a\u0631\u0647 \u0639\u0644\u0649 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u0633\u0644\u0639\u0629 \u0627\u0644\u062a\u0649 \u064a\u0642\u0648\u0645 \u0628\u062a\u0633\u0648\u064a\u0642\u0647\u0627 \u0648\u0630\u0644\u0643 \u062d\u062a\u0649 \u064a\u062a\u0645\u0643\u0646 \u0645\u0646 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0648\u062a\u0631\u0643\u064a\u0632 \u0627\u0644\u062c\u0647\u0648\u062f \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0648\u0627\u0644\u0628\u064a\u0639\u064a\u0629 \u0639\u0644\u0649 \u0623\u0647\u0645 \u0647\u0624\u0644\u0627\u0621 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0643\u0627\u0644\u062a\u0627\u0644\u064a :1- \u0627\u0644\u0645\u0628\u0627\u062f\u0631\u0648\u0646 : \u0647\u0645 \u0623\u0634\u062e\u0627\u0635 \u0630\u0627\u062a \u0637\u0628\u064a\u0639\u0629 \u0625\u0628\u062f\u0627\u0639\u064a\u0629\u00a0 \u064a\u062c\u0628 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u0647\u0645 \u0639\u0646\u062f \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0633\u0644\u0639\u0629 \u0644\u0623\u0648\u0644 \u0645\u0631\u0629 \u0641\u0649 \u0627\u0644\u0633\u0648\u0642\u00a0 .2- \u0645\u0642\u0631\u0631\u0648 \u0627\u0644\u0634\u0631\u0627\u0621 : \u0647\u0645 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0644\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0644\u0625\u0642\u0646\u0627\u0639\u0647\u0645 \u0628\u0634\u0631\u0627\u0621 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a .3- \u0627\u0644\u0645\u0624\u062b\u0631\u0648\u0646 : \u064a\u062c\u0628 \u0625\u0639\u0637\u0627\u0624\u0647\u0645 \u0623\u0647\u0645\u064a\u0629 \u0643\u0628\u0631\u0649 \u062e\u0627\u0635\u0629 \u0641\u0649\u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0648\u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 .4- \u0627\u0644\u0642\u0627\u0626\u0645\u0648\u0646 \u0628\u0627\u0644\u0634\u0631\u0627\u0621 : \u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u0644\u0627 \u064a\u0647\u062a\u0645 \u0631\u062c\u0627\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0647\u0645 \u0625\u0644\u0627 \u0641\u0649 \u062d\u0627\u0644\u0629 \u0625\u0630\u0627 \u0643\u0627\u0646\u0648\u0627 \u0645\u0624\u062b\u0631\u064a\u0646 \u0641\u0649 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621 .5- \u0645\u0633\u062a\u0639\u0645\u0644\u064a \u0627\u0644\u0633\u0644\u0639\u0629 : \u064a\u062c\u0628 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u0647\u0645 \u0644\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0623\u062d\u0627\u0633\u064a\u0633\u0647\u0645 \u0628\u0639\u062f \u0627\u0644\u0634\u0631\u0627\u0621 \u062d\u062a\u0649 \u064a\u062a\u0645 \u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0639\u064a\u0648\u0628 \u0648\u0627\u0644\u0645\u0634\u0627\u0643\u0644 \u0644\u0636\u0645\u0627\u0646 \u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u062a\u0632\u062f\u0627\u062f \u0623\u0647\u0645\u064a\u062a\u0647 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0644\u0647 \u062a\u0623\u062b\u064a\u0631 \u0641\u0649 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621 .<\/p>\n

    \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0646<\/strong><\/p>\n

    Ultimate Consumer( \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0646\u0647\u0627\u0626\u064a )<\/strong><\/p>\n

    \u0648\u0647\u0648 \u0627\u0644\u0634\u062e\u0635 \u0627\u0644\u0630\u0649 \u064a\u0634\u062a\u0631\u0649 \u0627\u0644\u0633\u0644\u0639\u0629 \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0644\u0646\u0641\u0633\u0647 \u0623\u0648 \u0644\u0639\u0627\u0626\u0644\u062a\u0647 \u0644\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643 \u0627\u0644\u0634\u062e\u0635\u064a \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0648\u064a\u0633\u0645\u0649 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0647\u0627\u00a0 \u0628\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a<\/p>\n

    Organizations( \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a )<\/strong><\/p>\n

    \u0648\u064a\u0633\u0645\u0649 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0647\u0645\u00a0 \u0628\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0644\u0645\u0646\u0638\u0645\u0627\u062a\u00a0 \u062a\u0643\u0648\u0646 \u0627\u0644\u0648\u062d\u062f\u0629 \u0627\u0644\u062a\u0649 \u062a\u0642\u0648\u0645 \u0628\u0627\u0644\u0634\u0631\u0627\u0621 \u0647\u0649 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0644\u064a\u0633\u062a \u0641\u0631\u062f\u0627\u064b \u0623\u0648 \u0639\u0627\u0626\u0644\u0629 \u060c \u0648\u064a\u0643\u0648\u0646 \u063a\u0631\u0636 \u0627\u0644\u0634\u0631\u0627\u0621 \u0647\u0648 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0641\u0649 \u0625\u0646\u062a\u0627\u062c \u0633\u0644\u0639\u0629 \u0623\u0648 \u062e\u062f\u0645\u0629 \u060c \u0623\u0648 \u0627\u0644\u0627\u0633\u062a\u0639\u0627\u0646\u0629 \u0628\u0627\u0644\u0633\u0644\u0639\u0629 \u0627\u0644\u0645\u0634\u062a\u0631\u0627\u0629 \u0641\u0649 \u062a\u0623\u062f\u064a\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 .\u0648\u064a\u0645\u0643\u0646 \u062a\u0635\u0646\u064a\u0641\u0647\u0645 \u0625\u0644\u0649 :<\/p>\n

    \u0627\u0644\u0645\u0634\u062a\u0631\u0648\u0646 \u0627\u0644\u0635\u0646\u0627\u0639\u064a\u0648\u0646 Industrial Buyers\u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0634\u0631\u0648\u0639\u0627\u062a \u0627\u0644\u0635\u0646\u0627\u0639\u064a\u0629\u00a0 \u0648\u0627\u0644\u062e\u062f\u0645\u064a\u0629 \u0648\u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062a\u0649 \u062a\u0647\u062f\u0641 \u0644\u0644\u0631\u0628\u062d \u060c \u0648\u0647\u0646\u0627 \u064a\u062a\u0645 \u0627\u0644\u0634\u0631\u0627\u0621 \u0644\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u0648 \u0627\u0644\u0627\u0633\u062a\u0639\u0627\u0646\u0629 \u0628\u0627\u0644\u0633\u0644\u0639\u0629 \u0627\u0644\u0645\u0634\u062a\u0631\u0627\u0647 \u0641\u0649 \u0623\u062f\u0627\u0621 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 .\u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621 \u0639\u0627\u062f\u0629 \u0645\u0627 \u064a\u0642\u0648\u0645 \u0628\u0647 \u0645\u062c\u0645\u0648\u0639\u0629 \u0623\u0641\u0631\u0627\u062f \u0648\u0644\u064a\u0633 \u0641\u0631\u062f \u0648\u0627\u062d\u062f . (BU)<\/p>\n

    \u0627\u0644\u0648\u0633\u0637\u0627\u0621Reseller\u0627\u0644\u0634\u0631\u0627\u0621 \u0644\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0628\u064a\u0639 \u0648\u0644\u0627 \u064a\u0634\u062a\u0631\u064a \u0625\u0644\u0627 \u0627\u0644\u0633\u0644\u0639\u0629 \u0627\u0644\u062a\u0649 \u0639\u0644\u064a\u0647\u0627 \u0637\u0644\u0628 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 .\u062a\u062c\u0627\u0631 \u0627\u0644\u062c\u0645\u0644\u0629\u00a0 \u0627\u0644\u0645\u0648\u0632\u0639\u064a\u0646\u00a0 \u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629\u00a0 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u060c \u0648\u0647\u0645 \u0646\u0642\u0637\u0629 \u0647\u0627\u0645\u0629 \u062c\u062f\u0627\u064b \u0641\u0649 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0648\u0632\u064a\u0639 .<\/p>\n

    \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062aInstitutional buyers\u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629 \u0648\u0627\u0644\u0647\u064a\u0626\u0627\u062a \u0627\u0644\u062a\u0649 \u062a\u0642\u062f\u0645 \u0633\u0644\u0639 \u0623\u0648 \u062e\u062f\u0645\u0627\u062a \u0644\u0644\u0645\u0648\u0627\u0637\u0646\u064a\u0646 \u0645\u0639 \u0639\u062f\u0645 \u0648\u062c\u0648\u062f \u0647\u062f\u0641 \u0644\u0644\u0631\u0628\u062d .<\/p>\n

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    \n
    \n
    \n
    \n
    \n

    *\u00a0 \u00a0*\u00a0 \u00a0*<\/span><\/p>\n

    \u0627\u0646\u062a\u0647\u062a \u0628\u062d\u0645\u062f \u0627\u0644\u0644\u0647 \u0645\u0642\u0627\u0644\u0627\u062a \u0645\u0633\u0627\u0631 \u0643\u064a\u0645 \u0627\u0644\u062a\u0639\u0644\u064a\u0645\u0649 \u0644\u062a\u0646\u0645\u064a\u0629 \u0645\u0647\u0627\u0631\u0627\u062a \u0645\u062f\u064a\u0631\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/span><\/p>\n

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    ====================<\/span><\/p>\n

    \u0647\u0630\u0647 \u0627\u0644\u0645\u0627\u062f\u0629 \u0645\u062d\u0645\u064a\u0629 \u0628\u062d\u0642\u0648\u0642 \u0627\u0644\u0645\u0644\u0643\u064a\u0629 \u0644\u0645\u0631\u0643\u0632 \u0643\u064a\u0645 \u0644\u0644\u062a\u062f\u0631\u064a\u0628 \u0648\u0627\u0644\u0625\u0633\u062a\u0634\u0627\u0631\u0627\u062a \u0648\u0644\u0627\u064a\u062d\u0648\u0632 \u0627\u0644\u0627\u0642\u062a\u0628\u0627\u0633 \u0645\u0646\u0647\u0627 \u0627\u0644\u0627 \u0628\u0639\u062f \u0627\u0630\u0646 \u0643\u062a\u0627\u0628\u064a \u0645\u0646 \u0627\u0644\u0645\u0627\u0644\u0643 CAME CENTER<\/span><\/p>\n

    \u0627\u0639\u062f\u0627\u062f \/ \u062d\u0645\u062f\u064a \u062d\u0633\u0646 \u2013 \u0646\u0627\u0626\u0628 \u0645\u062f\u064a\u0631 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0628\u0645\u0631\u0643\u0632 \u0643\u064a\u0645<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    \u0645\u0633\u0627\u0631 \u0643\u064a\u0645 \u0627\u0644\u062a\u0637\u0648\u064a\u0631\u064a \u2013 \u062a\u0646\u0645\u064a\u0629 \u0645\u0647\u0627\u0631\u0627\u062a \u0645\u062f\u064a\u0631\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0645\u0642\u0627\u0644\u0629 \u0627\u0644\u062b\u0627\u0644\u062b\u0629 \u0628\u0642\u0644\u0645 \u0627\u0644\u062f\u0643\u062a\u0648\u0631\/ \u062c\u0645\u0627\u0644 \u0627\u0644\u0645\u0631\u0633\u064a   \u062b\u0627\u0644\u062b\u0627\u064b : \u062a\u062e\u0635\u064a\u0635 \u0631\u062c\u0627\u0644 \u0627\u0644\u0628\u064a\u0639 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u0628\u064a\u0639\u064a\u0629 – \u064a\u0624\u062b\u0631 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0639\u0644\u0649 \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u064a\u0639\u064a\u0629 . – \u064a\u062a\u0648\u0642\u0641 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