{"id":12850,"date":"2025-07-20T20:36:57","date_gmt":"2025-07-20T18:36:57","guid":{"rendered":"https:\/\/camecenter.com\/blog\/?p=12850"},"modified":"2026-04-14T17:59:13","modified_gmt":"2026-04-14T15:59:13","slug":"%d8%aa%d8%b7%d9%88%d8%b1-%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%a7%d9%84%d8%a3%d8%b9%d9%85%d8%a7%d9%84-%d8%a7%d9%84%d9%85%d9%81%d8%a7%d9%87%d9%8a%d9%85-%d8%a7%d9%84%d8%a5%d8%af%d8%a7%d8%b1%d9%8a%d8%a9","status":"publish","type":"post","link":"https:\/\/camecenter.com\/blog\/%d8%aa%d8%b7%d9%88%d8%b1-%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%a7%d9%84%d8%a3%d8%b9%d9%85%d8%a7%d9%84-%d8%a7%d9%84%d9%85%d9%81%d8%a7%d9%87%d9%8a%d9%85-%d8%a7%d9%84%d8%a5%d8%af%d8%a7%d8%b1%d9%8a%d8%a9\/","title":{"rendered":"\u062a\u0637\u0648\u0631 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u0643\u0645 \u0627\u0644\u0642\u0631\u0646 21"},"content":{"rendered":"<h2 dir=\"rtl\">\u0645\u0642\u062f\u0645\u0629<\/h2>\n<p dir=\"rtl\">\u0644\u0645 \u062a\u0639\u062f \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0645\u062c\u0631\u062f \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0642\u0648\u0627\u0639\u062f \u0627\u0644\u062b\u0627\u0628\u062a\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u062a\u0637\u0628\u064a\u0642\u0647\u0627 \u0641\u064a \u062c\u0645\u064a\u0639 \u0627\u0644\u0638\u0631\u0648\u0641\u060c \u0628\u0644 \u0647\u064a \u0639\u0644\u0645 \u062d\u064a\u0648\u064a \u064a\u062a\u0637\u0648\u0631 \u0648\u064a\u062a\u063a\u064a\u0631 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0644\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u062c\u0630\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629 \u0648\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0648\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629. \u0625\u0646 \u0641\u0647\u0645 \u0647\u0630\u0627 \u0627\u0644\u062a\u0637\u0648\u0631 \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0631\u062d\u0644\u0629 \u062a\u0627\u0631\u064a\u062e\u064a\u0629\u060c \u0628\u0644 \u0647\u0648 \u0636\u0631\u0648\u0631\u0629 \u062d\u062a\u0645\u064a\u0629 \u0644\u0623\u064a \u0645\u062f\u064a\u0631 \u0623\u0648 \u0642\u0627\u0626\u062f \u064a\u0631\u064a\u062f \u0623\u0646 \u064a\u0643\u0648\u0646 \u0641\u0639\u0627\u0644\u0627\u064b \u0641\u064a \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u062d\u0627\u062f\u064a \u0648\u0627\u0644\u0639\u0634\u0631\u064a\u0646. \u0641\u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u062a\u064a \u0643\u0627\u0646\u062a \u062a\u0639\u062a\u0628\u0631 \u062b\u0648\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u0645\u0627\u0636\u064a \u0642\u062f \u0623\u0635\u0628\u062d\u062a \u0627\u0644\u064a\u0648\u0645 \u0645\u0646 \u0627\u0644\u0645\u0633\u0644\u0645\u0627\u062a\u060c \u0648\u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u062a\u064a \u0646\u0639\u062a\u0628\u0631\u0647\u0627 \u0627\u0644\u064a\u0648\u0645 \u062d\u062f\u064a\u062b\u0629 \u0642\u062f \u062a\u0635\u0628\u062d \u063a\u062f\u0627\u064b \u0642\u062f\u064a\u0645\u0629.<\/p>\n<p dir=\"rtl\">\u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644\u060c \u0633\u0646\u0633\u062a\u0639\u0631\u0636 \u0631\u062d\u0644\u0629 \u062a\u0637\u0648\u0631 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0645\u0646 \u0627\u0644\u0645\u062f\u0627\u0631\u0633 \u0627\u0644\u0643\u0644\u0627\u0633\u064a\u0643\u064a\u0629 \u0627\u0644\u062a\u064a \u0631\u0643\u0632\u062a \u0639\u0644\u0649 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0648\u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629\u060c \u0625\u0644\u0649 \u0627\u0644\u0645\u062f\u0627\u0631\u0633 \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0627\u0644\u062a\u064a \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0648\u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0648\u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u064a\u0629. \u0643\u0645\u0627 \u0633\u0646\u0633\u0644\u0637 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0623\u0647\u0645 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0627\u0644\u062a\u064a \u062a\u0634\u0643\u0644 \u0645\u0644\u0627\u0645\u062d \u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u062d\u0627\u062f\u064a \u0648\u0627\u0644\u0639\u0634\u0631\u064a\u0646\u060c \u0648\u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0647\u0646\u064a\u064a\u0646 \u0627\u0643\u062a\u0633\u0627\u0628 \u0647\u0630\u0647 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0647\u0646\u064a \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629 \u0645\u062b\u0644 \u0634\u0647\u0627\u062f\u0629 mini MBA \u00a0\u0627\u0644\u062a\u064a \u064a\u0642\u062f\u0645\u0647\u0627 \u0645\u0631\u0643\u0632 \u0643\u064a\u0645.<\/p>\n<h2 dir=\"rtl\">\u0631\u062d\u0644\u0629 \u062a\u0637\u0648\u0631 \u0627\u0644\u0641\u0643\u0631 \u0627\u0644\u0625\u062f\u0627\u0631\u064a : \u0645\u0646 \u0627\u0644\u0643\u0644\u0627\u0633\u064a\u0643\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u062d\u062f\u064a\u062b\u0629<\/h2>\n<p dir=\"rtl\">\u0625\u0646 \u0641\u0647\u0645 \u062a\u0637\u0648\u0631 \u0627\u0644\u0641\u0643\u0631 \u0627\u0644\u0625\u062f\u0627\u0631\u064a \u0623\u0645\u0631 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u0623\u064a \u0645\u062f\u064a\u0631 \u064a\u0631\u064a\u062f \u0623\u0646 \u064a\u0641\u0647\u0645 \u0627\u0644\u0633\u064a\u0627\u0642 \u0627\u0644\u062a\u0627\u0631\u064a\u062e\u064a \u0644\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0627\u0644\u062d\u062f\u064a\u062b\u0629. \u0647\u0630\u0627 \u0627\u0644\u062a\u0637\u0648\u0631 \u0644\u0645 \u064a\u0643\u0646 \u062e\u0637\u064a\u0627\u064b \u0623\u0648 \u0645\u0646\u062a\u0638\u0645\u0627\u064b\u060c \u0628\u0644 \u0643\u0627\u0646 \u0633\u0644\u0633\u0644\u0629 \u0645\u0646 \u0627\u0644\u062b\u0648\u0631\u0627\u062a \u0627\u0644\u0641\u0643\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u063a\u064a\u0631\u062a \u062c\u0630\u0631\u064a\u0627\u064b \u0637\u0631\u064a\u0642\u0629 \u0641\u0647\u0645\u0646\u0627 \u0644\u0644\u0625\u062f\u0627\u0631\u0629 \u0648\u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0648\u0627\u0644\u0639\u0645\u0644 \u0646\u0641\u0633\u0647.<\/p>\n<h3 dir=\"rtl\">\u0627\u0644\u062b\u0648\u0631\u0629 \u0627\u0644\u0635\u0646\u0627\u0639\u064a\u0629 \u0648\u0628\u062f\u0627\u064a\u0629 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u0645\u064a\u0629<\/h3>\n<p dir=\"rtl\">\u0628\u062f\u0623\u062a \u0642\u0635\u0629 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0645\u0639 \u0627\u0644\u062b\u0648\u0631\u0629 \u0627\u0644\u0635\u0646\u0627\u0639\u064a\u0629 \u0641\u064a \u0623\u0648\u0627\u062e\u0631 \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u062a\u0627\u0633\u0639 \u0639\u0634\u0631 \u0648\u0628\u062f\u0627\u064a\u0629 \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u0639\u0634\u0631\u064a\u0646. \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0641\u062a\u0631\u0629\u060c \u0648\u0627\u062c\u0647\u062a \u0627\u0644\u0645\u0635\u0627\u0646\u0639 \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u062a\u062d\u062f\u064a\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0641\u064a \u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u0639\u0645\u0644 \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0645\u0627\u0644 \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629. \u0643\u0627\u0646\u062a \u0627\u0644\u062d\u0627\u062c\u0629 \u0645\u0644\u062d\u0629 \u0644\u062a\u0637\u0648\u064a\u0631 \u0623\u0633\u0627\u0644\u064a\u0628 \u0639\u0644\u0645\u064a\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0647\u0630\u0647 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a\u060c \u0645\u0645\u0627 \u0623\u062f\u0649 \u0625\u0644\u0649 \u0648\u0644\u0627\u062f\u0629 \u0645\u0627 \u064a\u064f\u0639\u0631\u0641 \u0628\u0640 &#8220;\u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u0645\u064a\u0629&#8221;.<\/p>\n<p dir=\"rtl\">\u0641\u0631\u064a\u062f\u0631\u064a\u0643 \u0648\u064a\u0646\u0633\u0644\u0648 \u062a\u0627\u064a\u0644\u0648\u0631\u060c \u0627\u0644\u0630\u064a \u064a\u064f\u0639\u062a\u0628\u0631 \u0623\u0628\u0648 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u0645\u064a\u0629\u060c \u0637\u0648\u0631 \u0646\u0638\u0631\u064a\u062a\u0647 \u0627\u0644\u0645\u0634\u0647\u0648\u0631\u0629 \u0627\u0644\u062a\u064a \u0631\u0643\u0632\u062a \u0639\u0644\u0649 \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u062d\u0631\u0643\u0629 \u0648\u0627\u0644\u0632\u0645\u0646 \u0644\u062a\u062d\u0633\u064a\u0646 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0639\u0645\u0644. \u0646\u0638\u0631\u064a\u0629 \u062a\u0627\u064a\u0644\u0648\u0631 \u0627\u0633\u062a\u0646\u062f\u062a \u0625\u0644\u0649 \u0623\u0631\u0628\u0639\u0629 \u0645\u0628\u0627\u062f\u0626 \u0623\u0633\u0627\u0633\u064a\u0629: \u062a\u0637\u0648\u064a\u0631 \u0639\u0644\u0645 \u062d\u0642\u064a\u0642\u064a \u0644\u0644\u0639\u0645\u0644\u060c \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0639\u0644\u0645\u064a \u0644\u0644\u0639\u0645\u0627\u0644 \u0648\u062a\u062f\u0631\u064a\u0628\u0647\u0645\u060c \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0627\u0644\u0648\u062f\u064a \u0628\u064a\u0646 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0648\u0627\u0644\u0639\u0645\u0627\u0644\u060c \u0648\u0627\u0644\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0645\u062a\u0633\u0627\u0648\u064a \u0644\u0644\u0639\u0645\u0644 \u0648\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0629 \u0628\u064a\u0646 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0648\u0627\u0644\u0639\u0645\u0627\u0644.<\/p>\n<p dir=\"rtl\">\u0631\u063a\u0645 \u0623\u0646 \u0646\u0638\u0631\u064a\u0629 \u062a\u0627\u064a\u0644\u0648\u0631 \u062d\u0642\u0642\u062a \u0646\u062c\u0627\u062d\u0627\u064b \u0643\u0628\u064a\u0631\u0627\u064b \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629\u060c \u0625\u0644\u0627 \u0623\u0646\u0647\u0627 \u0648\u0627\u062c\u0647\u062a \u0627\u0646\u062a\u0642\u0627\u062f\u0627\u062a \u0644\u062a\u0631\u0643\u064a\u0632\u0647\u0627 \u0627\u0644\u0645\u0641\u0631\u0637 \u0639\u0644\u0649 \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u0645\u064a\u0643\u0627\u0646\u064a\u0643\u064a\u0629 \u0644\u0644\u0639\u0645\u0644 \u0648\u0625\u0647\u0645\u0627\u0644\u0647\u0627 \u0644\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u0625\u0646\u0633\u0627\u0646\u064a\u0629. \u0647\u0630\u0627 \u0627\u0644\u0646\u0642\u062f \u0623\u062f\u0649 \u0625\u0644\u0649 \u062a\u0637\u0648\u064a\u0631 \u0645\u062f\u0627\u0631\u0633 \u0641\u0643\u0631\u064a\u0629 \u062c\u062f\u064a\u062f\u0629 \u0631\u0643\u0632\u062a \u0639\u0644\u0649 \u0627\u0644\u0639\u0646\u0635\u0631 \u0627\u0644\u0628\u0634\u0631\u064a \u0641\u064a \u0627\u0644\u0639\u0645\u0644.<\/p>\n<h3 dir=\"rtl\">\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0625\u0646\u0633\u0627\u0646\u064a\u0629: \u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0628\u0639\u062f \u0627\u0644\u0625\u0646\u0633\u0627\u0646\u064a<\/h3>\n<p dir=\"rtl\">\u0641\u064a \u0627\u0644\u062b\u0644\u0627\u062b\u064a\u0646\u064a\u0627\u062a \u0645\u0646 \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u0639\u0634\u0631\u064a\u0646\u060c \u0638\u0647\u0631\u062a \u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0625\u0646\u0633\u0627\u0646\u064a\u0629 \u0643\u0631\u062f \u0641\u0639\u0644 \u0639\u0644\u0649 \u0627\u0644\u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0645\u064a\u0643\u0627\u0646\u064a\u0643\u064a\u0629 \u0644\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u0645\u064a\u0629. \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0631\u0633\u0629\u060c \u0627\u0644\u062a\u064a \u0642\u0627\u062f\u0647\u0627 \u0625\u0644\u062a\u0648\u0646 \u0645\u0627\u064a\u0648 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062c\u0627\u0631\u0628\u0647 \u0627\u0644\u0634\u0647\u064a\u0631\u0629 \u0641\u064a \u0645\u0635\u0627\u0646\u0639 \u0647\u0627\u0648\u062b\u0648\u0631\u0646\u060c \u0627\u0643\u062a\u0634\u0641\u062a \u0623\u0646 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0646\u0641\u0633\u064a\u0629 \u0648\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0644\u0647\u0627 \u062a\u0623\u062b\u064a\u0631 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629\u060c \u0623\u062d\u064a\u0627\u0646\u0627\u064b \u0623\u0643\u0628\u0631 \u0645\u0646 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0645\u0627\u062f\u064a\u0629.<\/p>\n<p dir=\"rtl\">\u062a\u062c\u0627\u0631\u0628 \u0647\u0627\u0648\u062b\u0648\u0631\u0646 \u0623\u0638\u0647\u0631\u062a \u0645\u0627 \u064a\u064f\u0639\u0631\u0641 \u0628\u0640 &#8220;\u062a\u0623\u062b\u064a\u0631 \u0647\u0627\u0648\u062b\u0648\u0631\u0646&#8221;\u060c \u0648\u0647\u0648 \u0623\u0646 \u0645\u062c\u0631\u062f \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u0627\u0644\u0639\u0645\u0627\u0644 \u0648\u0625\u0634\u0631\u0627\u0643\u0647\u0645 \u0641\u064a \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u062a\u062d\u0633\u0646 \u0641\u064a \u0627\u0644\u0623\u062f\u0627\u0621. \u0647\u0630\u0627 \u0627\u0644\u0627\u0643\u062a\u0634\u0627\u0641 \u063a\u064a\u0631 \u062c\u0630\u0631\u064a\u0627\u064b \u0641\u0647\u0645\u0646\u0627 \u0644\u0644\u062f\u0627\u0641\u0639\u064a\u0629 \u0648\u0627\u0644\u0623\u062f\u0627\u0621 \u0641\u064a \u0645\u0643\u0627\u0646 \u0627\u0644\u0639\u0645\u0644\u060c \u0648\u0623\u062f\u0649 \u0625\u0644\u0649 \u062a\u0637\u0648\u064a\u0631 \u0646\u0638\u0631\u064a\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0641\u064a \u0627\u0644\u062f\u0627\u0641\u0639\u064a\u0629 \u0645\u062b\u0644 \u0646\u0638\u0631\u064a\u0629 \u0645\u0627\u0633\u0644\u0648 \u0644\u0644\u062d\u0627\u062c\u0627\u062a \u0627\u0644\u0625\u0646\u0633\u0627\u0646\u064a\u0629 \u0648\u0646\u0638\u0631\u064a\u0629 \u0647\u0631\u0632\u0628\u0631\u062c \u0644\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u0627\u0644\u0635\u062d\u064a\u064a\u0646 \u0648\u0627\u0644\u062f\u0627\u0641\u0639\u064a\u0646.<\/p>\n<p dir=\"rtl\">\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0625\u0646\u0633\u0627\u0646\u064a\u0629 \u0623\u0643\u062f\u062a \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0648\u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062c\u0645\u0627\u0639\u064a. \u0643\u0645\u0627 \u0631\u0643\u0632\u062a \u0639\u0644\u0649 \u062f\u0648\u0631 \u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0641\u064a \u062e\u0644\u0642 \u0628\u064a\u0626\u0629 \u0639\u0645\u0644 \u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0648\u0645\u062d\u0641\u0632\u0629. \u0647\u0630\u0647 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0623\u0635\u0628\u062d\u062a \u0641\u064a\u0645\u0627 \u0628\u0639\u062f \u0623\u0633\u0627\u0633\u0627\u064b \u0644\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0646\u0638\u0631\u064a\u0627\u062a \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0627\u0644\u062d\u062f\u064a\u062b\u0629.<\/p>\n<h3 dir=\"rtl\">\u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0643\u0645\u064a\u0629: \u0625\u062f\u062e\u0627\u0644 \u0627\u0644\u0631\u064a\u0627\u0636\u064a\u0627\u062a \u0648\u0627\u0644\u0625\u062d\u0635\u0627\u0621<\/h3>\n<p dir=\"rtl\">\u0645\u0639 \u062a\u0637\u0648\u0631 \u0627\u0644\u062d\u0627\u0633\u0648\u0628 \u0648\u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0631\u064a\u0627\u0636\u064a\u0629 \u0641\u064a \u0645\u0646\u062a\u0635\u0641 \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u0639\u0634\u0631\u064a\u0646\u060c \u0638\u0647\u0631\u062a \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0643\u0645\u064a\u0629 \u0627\u0644\u062a\u064a \u0631\u0643\u0632\u062a \u0639\u0644\u0649 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0631\u064a\u0627\u0636\u064a\u0629 \u0648\u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0641\u064a \u062d\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629. \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0631\u0633\u0629\u060c \u0627\u0644\u062a\u064a \u062a\u064f\u0639\u0631\u0641 \u0623\u064a\u0636\u0627\u064b \u0628\u0645\u062f\u0631\u0633\u0629 \u0628\u062d\u0648\u062b \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a\u060c \u0637\u0648\u0631\u062a \u0623\u062f\u0648\u0627\u062a \u0645\u062a\u0642\u062f\u0645\u0629 \u0645\u062b\u0644 \u0627\u0644\u0628\u0631\u0645\u062c\u0629 \u0627\u0644\u062e\u0637\u064a\u0629 \u0648\u0646\u0638\u0631\u064a\u0629 \u0627\u0644\u0635\u0641\u0648\u0641 \u0648\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0645\u062d\u0627\u0643\u0627\u0629.<\/p>\n<p dir=\"rtl\">\u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0643\u0645\u064a\u0629 \u0633\u0627\u0647\u0645\u062a \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0648\u0641\u064a\u0631 \u0623\u062f\u0648\u0627\u062a \u062a\u062d\u0644\u064a\u0644\u064a\u0629 \u062f\u0642\u064a\u0642\u0629. \u0643\u0645\u0627 \u0633\u0627\u0639\u062f\u062a \u0641\u064a \u062a\u0637\u0648\u064a\u0631 \u0645\u0641\u0627\u0647\u064a\u0645 \u0645\u062b\u0644 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0648\u062c\u062f\u0648\u0644\u0629 \u0627\u0644\u0625\u0646\u062a\u0627\u062c \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0634\u0628\u0643\u0627\u062a. \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0623\u0635\u0628\u062d\u062a \u062c\u0632\u0621\u0627\u064b \u0644\u0627 \u064a\u062a\u062c\u0632\u0623 \u0645\u0646 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062d\u062f\u064a\u062b\u0629\u060c \u062e\u0627\u0635\u0629 \u0641\u064a \u0639\u0635\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0636\u062e\u0645\u0629 \u0648\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a.<\/p>\n<h3 dir=\"rtl\">\u0646\u0638\u0631\u064a\u0629 \u0627\u0644\u0646\u0638\u0645: \u0641\u0647\u0645 \u0627\u0644\u062a\u0639\u0642\u064a\u062f \u0648\u0627\u0644\u062a\u0631\u0627\u0628\u0637<\/h3>\n<p dir=\"rtl\">\u0641\u064a \u0627\u0644\u0633\u062a\u064a\u0646\u064a\u0627\u062a \u0648\u0627\u0644\u0633\u0628\u0639\u064a\u0646\u064a\u0627\u062a\u060c \u062a\u0637\u0648\u0631\u062a \u0646\u0638\u0631\u064a\u0629 \u0627\u0644\u0646\u0638\u0645 \u0627\u0644\u062a\u064a \u0646\u0638\u0631\u062a \u0625\u0644\u0649 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0643\u0646\u0638\u0627\u0645 \u0645\u0641\u062a\u0648\u062d \u064a\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629. \u0647\u0630\u0647 \u0627\u0644\u0646\u0638\u0631\u064a\u0629 \u0623\u0643\u062f\u062a \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0628\u064a\u0646 \u0623\u062c\u0632\u0627\u0621 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0648\u0636\u0631\u0648\u0631\u0629 \u0627\u0644\u062a\u0643\u064a\u0641 \u0645\u0639 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0628\u064a\u0626\u064a\u0629.<\/p>\n<p dir=\"rtl\">\u0646\u0638\u0631\u064a\u0629 \u0627\u0644\u0646\u0638\u0645 \u0642\u062f\u0645\u062a \u0645\u0641\u0627\u0647\u064a\u0645 \u0645\u0647\u0645\u0629 \u0645\u062b\u0644 \u0627\u0644\u062a\u063a\u0630\u064a\u0629 \u0627\u0644\u0631\u0627\u062c\u0639\u0629 \u0648\u0627\u0644\u062a\u0648\u0627\u0632\u0646 \u0627\u0644\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a \u0648\u0627\u0644\u062a\u0643\u064a\u0641. \u0643\u0645\u0627 \u0623\u0643\u062f\u062a \u0639\u0644\u0649 \u0623\u0646 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0623\u0643\u0628\u0631 \u0645\u0646 \u0645\u062c\u0645\u0648\u0639 \u0623\u062c\u0632\u0627\u0626\u0647\u0627\u060c \u0648\u0623\u0646 \u0641\u0647\u0645 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0628\u064a\u0646 \u0647\u0630\u0647 \u0627\u0644\u0623\u062c\u0632\u0627\u0621 \u0623\u0645\u0631 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u0641\u0647\u0645 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0643\u0643\u0644.<\/p>\n<p dir=\"rtl\">\u0647\u0630\u0647 \u0627\u0644\u0646\u0638\u0631\u064a\u0629 \u0623\u062f\u062a \u0625\u0644\u0649 \u062a\u0637\u0648\u064a\u0631 \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0646\u0638\u0645\u064a\u060c \u0627\u0644\u0630\u064a \u0623\u0635\u0628\u062d \u0645\u0646 \u0623\u0647\u0645 \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u062d\u0627\u062f\u064a \u0648\u0627\u0644\u0639\u0634\u0631\u064a\u0646. \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0646\u0638\u0645\u064a \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0645\u062f\u064a\u0631\u064a\u0646 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0645\u0639\u0642\u062f\u0629 \u0648\u0627\u0644\u062a\u0623\u062b\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0628\u0627\u062f\u0644\u0629 \u0641\u064a \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u062d\u062f\u064a\u062b\u0629.<\/p>\n<h3 dir=\"rtl\">\u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0645\u0648\u0642\u0641\u064a\u0629: \u0644\u0627 \u062a\u0648\u062c\u062f \u0637\u0631\u064a\u0642\u0629 \u0648\u0627\u062d\u062f\u0629 \u0645\u062b\u0644\u0649<\/h3>\n<p dir=\"rtl\">\u0641\u064a \u0627\u0644\u0633\u0628\u0639\u064a\u0646\u064a\u0627\u062a \u0648\u0627\u0644\u062b\u0645\u0627\u0646\u064a\u0646\u064a\u0627\u062a\u060c \u0638\u0647\u0631\u062a \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0645\u0648\u0642\u0641\u064a\u0629 \u0627\u0644\u062a\u064a \u0623\u0643\u062f\u062a \u0639\u0644\u0649 \u0623\u0646\u0647 \u0644\u0627 \u062a\u0648\u062c\u062f \u0637\u0631\u064a\u0642\u0629 \u0648\u0627\u062d\u062f\u0629 \u0645\u062b\u0644\u0649 \u0644\u0644\u0625\u062f\u0627\u0631\u0629\u060c \u0648\u0623\u0646 \u0627\u0644\u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u0625\u062f\u0627\u0631\u064a \u0627\u0644\u0623\u0646\u0633\u0628 \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0638\u0631\u0648\u0641 \u0648\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u062d\u064a\u0637\u0629. \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0637\u0648\u0631\u062a \u0646\u0645\u0627\u0630\u062c \u0645\u0648\u0642\u0641\u064a\u0629 \u0644\u0644\u0642\u064a\u0627\u062f\u0629 \u0648\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u062a\u0646\u0638\u064a\u0645.<\/p>\n<p dir=\"rtl\">\u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0645\u0648\u0642\u0641\u064a\u0629 \u0623\u0643\u062f\u062a \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0648\u0627\u0644\u062a\u0643\u064a\u0641 \u0641\u064a \u0627\u0644\u0625\u062f\u0627\u0631\u0629. \u0643\u0645\u0627 \u0631\u0643\u0632\u062a \u0639\u0644\u0649 \u0636\u0631\u0648\u0631\u0629 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0648\u0642\u0641 \u0648\u0641\u0647\u0645 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u0624\u062b\u0631\u0629 \u0642\u0628\u0644 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u0625\u062f\u0627\u0631\u064a \u0627\u0644\u0645\u0646\u0627\u0633\u0628. \u0647\u0630\u0627 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0623\u0635\u0628\u062d \u0623\u0633\u0627\u0633\u0627\u064b \u0644\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0646\u0638\u0631\u064a\u0627\u062a \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0641\u064a \u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u0643\u064a\u0641\u064a\u0629 \u0648\u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0631\u0634\u064a\u0642\u0629.<\/p>\n<h3 dir=\"rtl\">\u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629: \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0637\u0648\u064a\u0644 \u0627\u0644\u0645\u062f\u0649<\/h3>\n<p dir=\"rtl\">\u0641\u064a \u0627\u0644\u062b\u0645\u0627\u0646\u064a\u0646\u064a\u0627\u062a \u0648\u0627\u0644\u062a\u0633\u0639\u064a\u0646\u064a\u0627\u062a\u060c \u0628\u0631\u0632\u062a \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0643\u0645\u062c\u0627\u0644 \u0645\u062a\u062e\u0635\u0635 \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0648\u0636\u0639 \u0648\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0645\u062f\u0649. \u0647\u0630\u0627 \u0627\u0644\u0645\u062c\u0627\u0644 \u0637\u0648\u0631 \u0623\u062f\u0648\u0627\u062a \u0645\u062b\u0644 \u062a\u062d\u0644\u064a\u0644 SWOT \u0648\u0645\u0635\u0641\u0648\u0641\u0629 \u0628\u0648\u0633\u0637\u0646 \u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u064a\u0629 \u0648\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0642\u0648\u0649 \u0627\u0644\u062e\u0645\u0633 \u0644\u0628\u0648\u0631\u062a\u0631.<\/p>\n<p dir=\"rtl\">\u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0623\u0643\u062f\u062a \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0631\u0624\u064a\u0629 \u0648\u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0648\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629. \u0643\u0645\u0627 \u0631\u0643\u0632\u062a \u0639\u0644\u0649 \u0636\u0631\u0648\u0631\u0629 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0648\u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0648\u0628\u0646\u0627\u0621 \u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645\u0629. \u0647\u0630\u0647 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0623\u0635\u0628\u062d\u062a \u062c\u0632\u0621\u0627\u064b \u0623\u0633\u0627\u0633\u064a\u0627\u064b \u0645\u0646 \u062a\u0639\u0644\u064a\u0645 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062d\u062f\u064a\u062b\u0629.<\/p>\n<h3 dir=\"rtl\">\u0627\u0644\u062a\u062d\u0648\u0644 \u0646\u062d\u0648 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062d\u062f\u064a\u062b\u0629<\/h3>\n<p dir=\"rtl\">\u0645\u0639 \u062f\u062e\u0648\u0644 \u0627\u0644\u0623\u0644\u0641\u064a\u0629 \u0627\u0644\u062c\u062f\u064a\u062f\u0629\u060c \u0634\u0647\u062f\u062a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u062a\u062d\u0648\u0644\u0627\u064b \u062c\u0630\u0631\u064a\u0627\u064b \u0646\u062d\u0648 \u0645\u0641\u0627\u0647\u064a\u0645 \u062c\u062f\u064a\u062f\u0629 \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0648\u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0648\u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u064a\u0629. \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0648\u0644 \u0644\u0645 \u064a\u0643\u0646 \u0645\u062c\u0631\u062f \u062a\u0637\u0648\u064a\u0631 \u0644\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u0633\u0627\u0628\u0642\u0629\u060c \u0628\u0644 \u0643\u0627\u0646 \u062b\u0648\u0631\u0629 \u062d\u0642\u064a\u0642\u064a\u0629 \u0641\u064a \u0637\u0631\u064a\u0642\u0629 \u0641\u0647\u0645\u0646\u0627 \u0644\u0644\u0625\u062f\u0627\u0631\u0629 \u0648\u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a.<\/p>\n<p dir=\"rtl\">\u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u0633\u0627\u0646 \u0643\u0645\u062d\u0648\u0631 \u0644\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629\u060c \u0648\u0639\u0644\u0649 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0643\u0645\u062d\u0631\u0643 \u0644\u0644\u0646\u0645\u0648\u060c \u0648\u0639\u0644\u0649 \u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0643\u0636\u0631\u0648\u0631\u0629 \u0644\u0644\u0628\u0642\u0627\u0621\u060c \u0648\u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0643\u0645\u0633\u0624\u0648\u0644\u064a\u0629 \u062a\u062c\u0627\u0647 \u0627\u0644\u0645\u062c\u062a\u0645\u0639 \u0648\u0627\u0644\u0628\u064a\u0626\u0629. \u0647\u0630\u0647 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u062a\u062a\u0637\u0644\u0628 \u0645\u0646 \u0627\u0644\u0645\u062f\u064a\u0631\u064a\u0646 \u0645\u0647\u0627\u0631\u0627\u062a \u0648\u0645\u0639\u0627\u0631\u0641 \u062c\u062f\u064a\u062f\u0629 \u064a\u0645\u0643\u0646 \u0627\u0643\u062a\u0633\u0627\u0628\u0647\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0647\u0646\u064a \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629.<\/p>\n<h2 dir=\"rtl\">\u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0627\u0644\u062d\u062f\u064a\u062b\u0629: \u0631\u0643\u0627\u0626\u0632 \u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u0642\u0631\u0646 21<\/h2>\n<p dir=\"rtl\">\u0625\u0646 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u062a\u0637\u0648\u064a\u0631 \u0644\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u0633\u0627\u0628\u0642\u0629\u060c \u0628\u0644 \u0647\u064a \u0646\u0642\u0644\u0629 \u0646\u0648\u0639\u064a\u0629 \u0641\u064a \u0641\u0647\u0645\u0646\u0627 \u0644\u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0648\u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0641\u064a \u0639\u0635\u0631 \u064a\u062a\u0633\u0645 \u0628\u0627\u0644\u062a\u0639\u0642\u064a\u062f \u0648\u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0633\u0631\u064a\u0639 \u0648\u0639\u062f\u0645 \u0627\u0644\u064a\u0642\u064a\u0646. \u0647\u0630\u0647 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u062a\u0634\u0643\u0644 \u0627\u0644\u0623\u0633\u0633 \u0627\u0644\u062a\u064a \u062a\u0642\u0648\u0645 \u0639\u0644\u064a\u0647\u0627 \u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u062d\u0627\u062f\u064a \u0648\u0627\u0644\u0639\u0634\u0631\u064a\u0646 \u0627\u0644\u0646\u0627\u062c\u062d\u0629.<\/p>\n<h3 dir=\"rtl\">\u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0631\u0634\u064a\u0642\u0629: \u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0648\u0627\u0644\u0633\u0631\u0639\u0629 \u0641\u064a \u0627\u0644\u062a\u0646\u0641\u064a\u0630<\/h3>\n<p dir=\"rtl\">\u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0631\u0634\u064a\u0642\u0629 (Agile Management) \u0647\u064a \u0623\u062d\u062f \u0623\u0647\u0645 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0627\u0644\u062a\u064a \u0646\u0634\u0623\u062a \u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0627\u062a \u062b\u0645 \u0627\u0646\u062a\u0634\u0631\u062a \u0641\u064a \u062c\u0645\u064a\u0639 \u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u0623\u0639\u0645\u0627\u0644. \u0647\u0630\u0627 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0648\u0627\u0644\u0633\u0631\u0639\u0629 \u0641\u064a \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0644\u0644\u062a\u063a\u064a\u0631\u0627\u062a\u060c \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631\u060c \u0648\u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0627\u0644\u0648\u062b\u064a\u0642 \u0628\u064a\u0646 \u0627\u0644\u0641\u0631\u0642.<\/p>\n<p dir=\"rtl\">\u0627\u0644\u0645\u0628\u0627\u062f\u0626 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0631\u0634\u064a\u0642\u0629 \u062a\u0634\u0645\u0644 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0644\u0628\u064a\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645\u060c \u0648\u0627\u0644\u062a\u0643\u064a\u0641 \u0645\u0639 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u062a\u0628\u0627\u0639 \u062e\u0637\u0629 \u062c\u0627\u0645\u062f\u0629\u060c \u0648\u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0628\u064a\u0646 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0648\u0627\u0644\u0641\u0631\u0642\u060c \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u062c\u0631\u064a\u0628 \u0648\u0627\u0644\u062a\u0639\u0644\u0645. \u0647\u0630\u0647 \u0627\u0644\u0645\u0628\u0627\u062f\u0626 \u062a\u062a\u0637\u0644\u0628 \u062a\u063a\u064a\u064a\u0631\u0627\u064b \u062c\u0630\u0631\u064a\u0627\u064b \u0641\u064a \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0648\u0627\u0644\u0647\u064a\u0627\u0643\u0644 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629.<\/p>\n<p dir=\"rtl\">\u0641\u064a \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u0645\u0639\u0627\u0635\u0631\u0629\u060c \u062d\u064a\u062b \u062a\u062a\u063a\u064a\u0631 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0633\u0631\u0639\u0629 \u0648\u062a\u0638\u0647\u0631 \u062a\u0642\u0646\u064a\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631\u060c \u0623\u0635\u0628\u062d\u062a \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0631\u0634\u064a\u0642\u0629 \u0636\u0631\u0648\u0631\u0629 \u0644\u0644\u0628\u0642\u0627\u0621 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a. \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0637\u0628\u0642 \u0645\u0628\u0627\u062f\u0626 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0631\u0634\u064a\u0642\u0629 \u062a\u0643\u0648\u0646 \u0623\u0643\u062b\u0631 \u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0648\u0627\u0644\u062a\u0643\u064a\u0641 \u0645\u0639 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0633\u0631\u064a\u0639\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642.<\/p>\n<h3 dir=\"rtl\">\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u0635\u0645\u064a\u0645: \u0648\u0636\u0639 \u0627\u0644\u0625\u0646\u0633\u0627\u0646 \u0641\u064a \u0627\u0644\u0645\u0631\u0643\u0632<\/h3>\n<p dir=\"rtl\">\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 (Design Management) \u0647\u064a \u0645\u0641\u0647\u0648\u0645 \u062d\u062f\u064a\u062b \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0648\u0636\u0639 \u0627\u0644\u0625\u0646\u0633\u0627\u0646 \u0641\u064a \u0645\u0631\u0643\u0632 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631. \u0647\u0630\u0627 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0644\u0627 \u064a\u0642\u062a\u0635\u0631 \u0639\u0644\u0649 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0628\u0644 \u064a\u0645\u062a\u062f \u0644\u064a\u0634\u0645\u0644 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0648\u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0648\u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629.<\/p>\n<p dir=\"rtl\">\u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u062a\u0635\u0645\u064a\u0645\u064a (Design Thinking) \u0647\u0648 \u0645\u0646\u0647\u062c\u064a\u0629 \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0628\u0639\u0645\u0642\u060c \u0648\u062a\u0648\u0644\u064a\u062f \u0623\u0641\u0643\u0627\u0631 \u0625\u0628\u062f\u0627\u0639\u064a\u0629 \u0644\u062d\u0644 \u0645\u0634\u0627\u0643\u0644\u0647\u0645\u060c \u0648\u0627\u062e\u062a\u0628\u0627\u0631 \u0647\u0630\u0647 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0628\u0633\u0631\u0639\u0629 \u0648\u062a\u0637\u0648\u064a\u0631\u0647\u0627 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u062a\u063a\u0630\u064a\u0629 \u0627\u0644\u0631\u0627\u062c\u0639\u0629. \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629 \u062a\u062a\u0636\u0645\u0646 \u062e\u0645\u0633 \u0645\u0631\u0627\u062d\u0644: \u0627\u0644\u062a\u0639\u0627\u0637\u0641\u060c \u0627\u0644\u062a\u0639\u0631\u064a\u0641\u060c \u0627\u0644\u062a\u0641\u0643\u064a\u0631\u060c \u0627\u0644\u0646\u0645\u0630\u062c\u0629\u060c \u0648\u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631.<\/p>\n<p dir=\"rtl\">\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u062a\u062a\u0637\u0644\u0628 \u0645\u0646 \u0627\u0644\u0645\u062f\u064a\u0631\u064a\u0646 \u062a\u0637\u0648\u064a\u0631 \u0645\u0647\u0627\u0631\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0645\u062b\u0644 \u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u0648\u0627\u0644\u0625\u0628\u062f\u0627\u0639 \u0648\u0627\u0644\u062a\u062c\u0631\u064a\u0628. \u0643\u0645\u0627 \u062a\u062a\u0637\u0644\u0628 \u0628\u0646\u0627\u0621 \u062b\u0642\u0627\u0641\u0629 \u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u062a\u0634\u062c\u0639 \u0639\u0644\u0649 \u0627\u0644\u062a\u062c\u0631\u064a\u0628 \u0648\u0627\u0644\u062a\u0639\u0644\u0645 \u0645\u0646 \u0627\u0644\u0641\u0634\u0644 \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631. \u0647\u0630\u0627 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0623\u0635\u0628\u062d \u0623\u0633\u0627\u0633\u064a\u0627\u064b \u0641\u064a \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0628\u062a\u0643\u0631\u0629 \u0627\u0644\u062a\u064a \u062a\u0644\u0628\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0637\u0631\u064a\u0642\u0629 \u0641\u0631\u064a\u062f\u0629.<\/p>\n<h3 dir=\"rtl\">\u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629: \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627<\/h3>\n<p dir=\"rtl\">\u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 (Digital Management) \u0647\u064a \u0645\u0641\u0647\u0648\u0645 \u0634\u0627\u0645\u0644 \u064a\u062a\u0639\u0644\u0642 \u0628\u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0648\u062e\u0644\u0642 \u0642\u064a\u0645\u0629 \u062c\u062f\u064a\u062f\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621. \u0647\u0630\u0627 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0644\u0627 \u064a\u0642\u062a\u0635\u0631 \u0639\u0644\u0649 \u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627\u060c \u0628\u0644 \u064a\u0634\u0645\u0644 \u0625\u0639\u0627\u062f\u0629 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0648\u0627\u0644\u0647\u064a\u0627\u0643\u0644 \u0648\u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0644\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0627\u0644\u0642\u0635\u0648\u0649 \u0645\u0646 \u0627\u0644\u0625\u0645\u0643\u0627\u0646\u064a\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629.<\/p>\n<p dir=\"rtl\">\u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a \u064a\u062a\u0637\u0644\u0628 \u0631\u0624\u064a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0627\u0636\u062d\u0629 \u0648\u0642\u064a\u0627\u062f\u0629 \u0642\u0648\u064a\u0629 \u0648\u062b\u0642\u0627\u0641\u0629 \u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u062a\u0634\u062c\u0639 \u0639\u0644\u0649 \u0627\u0644\u062a\u062c\u0631\u064a\u0628 \u0648\u0627\u0644\u062a\u0639\u0644\u0645. \u0643\u0645\u0627 \u064a\u062a\u0637\u0644\u0628 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0648\u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629. \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0646\u062c\u062d \u0641\u064a \u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a \u062a\u062d\u0642\u0642 \u0645\u0632\u0627\u064a\u0627 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0643\u0628\u064a\u0631\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0648\u062a\u0637\u0648\u064a\u0631 \u0645\u0646\u062a\u062c\u0627\u062a \u0648\u062e\u062f\u0645\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0648\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n<p dir=\"rtl\">\u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u062a\u0634\u0645\u0644 \u0623\u064a\u0636\u0627\u064b \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0628\u0637\u0631\u064a\u0642\u0629 \u062a\u062e\u0644\u0642 \u0642\u064a\u0645\u0629 \u0644\u0644\u0645\u0646\u0638\u0645\u0629. \u0647\u0630\u0627 \u064a\u062a\u0637\u0644\u0628 \u0645\u0647\u0627\u0631\u0627\u062a \u0641\u064a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0648\u0627\u0644\u0623\u0645\u0646 \u0627\u0644\u0633\u064a\u0628\u0631\u0627\u0646\u064a. \u0643\u0645\u0627 \u064a\u062a\u0637\u0644\u0628 \u0641\u0647\u0645\u0627\u064b \u0639\u0645\u064a\u0642\u0627\u064b \u0644\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u0623\u062e\u0644\u0627\u0642\u064a\u0629 \u0648\u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a\u0629 \u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/p>\n<h3 dir=\"rtl\">\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0634\u0628\u0643\u0627\u062a: \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0639\u0628\u0631 \u0627\u0644\u062d\u062f\u0648\u062f<\/h3>\n<p dir=\"rtl\">\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0634\u0628\u0643\u0627\u062a (Network Management) \u0647\u064a \u0645\u0641\u0647\u0648\u0645 \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0648\u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u0627\u0644\u0634\u0631\u0643\u0627\u0621 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u064a\u0646 \u0648\u0627\u0644\u062f\u0627\u062e\u0644\u064a\u064a\u0646. \u0641\u064a \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u0645\u0639\u0627\u0635\u0631\u0629\u060c \u0644\u0627 \u062a\u0633\u062a\u0637\u064a\u0639 \u0623\u064a \u0645\u0646\u0638\u0645\u0629 \u0623\u0646 \u062a\u0646\u062c\u062d \u0628\u0645\u0641\u0631\u062f\u0647\u0627\u060c \u0628\u0644 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0628\u0646\u0627\u0621 \u0634\u0628\u0643\u0627\u062a \u0642\u0648\u064a\u0629 \u0645\u0646 \u0627\u0644\u0634\u0631\u0627\u0643\u0627\u062a \u0648\u0627\u0644\u062a\u062d\u0627\u0644\u0641\u0627\u062a.<\/p>\n<p dir=\"rtl\">\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0634\u0628\u0643\u0627\u062a \u062a\u062a\u0637\u0644\u0628 \u0645\u0647\u0627\u0631\u0627\u062a \u0641\u064a \u0628\u0646\u0627\u0621 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0648\u0627\u0644\u062a\u0641\u0627\u0648\u0636 \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0635\u0631\u0627\u0639\u0627\u062a \u0648\u062a\u0646\u0633\u064a\u0642 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0639\u0628\u0631 \u0627\u0644\u062d\u062f\u0648\u062f \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629. \u0643\u0645\u0627 \u062a\u062a\u0637\u0644\u0628 \u0641\u0647\u0645\u0627\u064b \u0639\u0645\u064a\u0642\u0627\u064b \u0644\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0627\u062a \u0627\u0644\u0634\u0628\u0643\u0627\u062a \u0648\u0643\u064a\u0641\u064a\u0629 \u062e\u0644\u0642 \u0642\u064a\u0645\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0639\u0627\u0648\u0646.<\/p>\n<p dir=\"rtl\">\u0627\u0644\u0634\u0628\u0643\u0627\u062a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u062f\u0627\u062e\u0644\u064a\u0629 (\u0628\u064a\u0646 \u0627\u0644\u0623\u0642\u0633\u0627\u0645 \u0648\u0627\u0644\u0648\u062d\u062f\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629) \u0623\u0648 \u062e\u0627\u0631\u062c\u064a\u0629 (\u0645\u0639 \u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646 \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0634\u0631\u0643\u0627\u0621). \u0625\u062f\u0627\u0631\u0629 \u0647\u0630\u0647 \u0627\u0644\u0634\u0628\u0643\u0627\u062a \u0628\u0641\u0639\u0627\u0644\u064a\u0629 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0624\u062f\u064a \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0648\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062c\u0648\u062f\u0629 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0631\u0648\u0646\u0629.<\/p>\n<h3 dir=\"rtl\">\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0648\u0627\u0647\u0628: \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0631\u0623\u0633 \u0627\u0644\u0645\u0627\u0644 \u0627\u0644\u0628\u0634\u0631\u064a<\/h3>\n<p dir=\"rtl\">\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0648\u0627\u0647\u0628 (Talent Management) \u0647\u064a \u0645\u0641\u0647\u0648\u0645 \u0634\u0627\u0645\u0644 \u064a\u062a\u0639\u0644\u0642 \u0628\u062c\u0630\u0628 \u0648\u062a\u0637\u0648\u064a\u0631 \u0648\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0648\u0627\u0647\u0628 \u0641\u064a \u0627\u0644\u0645\u0646\u0638\u0645\u0629. \u0641\u064a \u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0645\u0639\u0631\u0641\u0629\u060c \u0623\u0635\u0628\u062d\u062a \u0627\u0644\u0645\u0648\u0627\u0647\u0628 \u0647\u064a \u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0627\u0644\u0623\u0647\u0645\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644 \u0625\u062f\u0627\u0631\u062a\u0647\u0627 \u0628\u0641\u0639\u0627\u0644\u064a\u0629 \u0623\u0645\u0631\u0627\u064b \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629.<\/p>\n<p dir=\"rtl\">\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0648\u0627\u0647\u0628 \u062a\u0634\u0645\u0644 \u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0642\u0648\u0649 \u0627\u0644\u0639\u0627\u0645\u0644\u0629\u060c \u0648\u0627\u0644\u062a\u0648\u0638\u064a\u0641 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u060c \u0648\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a\u060c \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u062f\u0627\u0621\u060c \u0648\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u062a\u0639\u0627\u0642\u0628 \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u060c \u0648\u0628\u0646\u0627\u0621 \u062b\u0642\u0627\u0641\u0629 \u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u062c\u0627\u0630\u0628\u0629 \u0644\u0644\u0645\u0648\u0627\u0647\u0628. \u0647\u0630\u0627 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u064a\u062a\u0637\u0644\u0628 \u0646\u0647\u062c\u0627\u064b \u0645\u062a\u0643\u0627\u0645\u0644\u0627\u064b \u064a\u0631\u0628\u0637 \u0628\u064a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629.<\/p>\n<p dir=\"rtl\">\u0641\u064a \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u0645\u0639\u0627\u0635\u0631\u0629\u060c \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u062a\u062d\u062f\u064a\u0627\u062a \u0643\u0628\u064a\u0631\u0629 \u0641\u064a \u062c\u0630\u0628 \u0648\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0645\u0648\u0627\u0647\u0628\u060c \u062e\u0627\u0635\u0629 \u0641\u064a \u0638\u0644 \u062a\u063a\u064a\u0631 \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0623\u062c\u064a\u0627\u0644 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0645\u0646 \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646. \u0647\u0630\u0627 \u064a\u062a\u0637\u0644\u0628 \u0625\u0639\u0627\u062f\u0629 \u062a\u0635\u0645\u064a\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0644\u062a\u062a\u0646\u0627\u0633\u0628 \u0645\u0639 \u0647\u0630\u0647 \u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629.<\/p>\n<h3 dir=\"rtl\">\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u062c\u0631\u0628\u0629: \u062e\u0644\u0642 \u0642\u064a\u0645\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646<\/h3>\n<p dir=\"rtl\">\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 (Experience Management) \u0647\u064a \u0645\u0641\u0647\u0648\u0645 \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u062a\u0635\u0645\u064a\u0645 \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u062a\u064a \u064a\u0639\u064a\u0634\u0647\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0639\u0627\u0645\u0644\u0648\u0646 \u0648\u0627\u0644\u0634\u0631\u0643\u0627\u0621 \u0645\u0639 \u0627\u0644\u0645\u0646\u0638\u0645\u0629. \u0647\u0630\u0627 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u064a\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0644\u064a\u0634\u0645\u0644 \u062c\u0645\u064a\u0639 \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0627\u0644\u0645\u0646\u0638\u0645\u0629.<\/p>\n<p dir=\"rtl\">\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062a\u0634\u0645\u0644 \u062c\u0645\u064a\u0639 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0645\u0646 \u0627\u0644\u0644\u062d\u0638\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0644\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u062d\u062a\u0649 \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u062e\u062f\u0645\u0629. \u0625\u062f\u0627\u0631\u0629 \u0647\u0630\u0647 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0628\u0641\u0639\u0627\u0644\u064a\u0629 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0624\u062f\u064a \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0648\u0644\u0627\u0626\u0647\u0645 \u0648\u062a\u0648\u0635\u064a\u0627\u062a\u0647\u0645 \u0644\u0644\u0622\u062e\u0631\u064a\u0646.<\/p>\n<p dir=\"rtl\">\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u062a\u0634\u0645\u0644 \u062c\u0645\u064a\u0639 \u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u0639\u0645\u0644 \u0645\u0646 \u0627\u0644\u062a\u0648\u0638\u064a\u0641 \u062d\u062a\u0649 \u062a\u0631\u0643 \u0627\u0644\u0639\u0645\u0644. \u0625\u062f\u0627\u0631\u0629 \u0647\u0630\u0647 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0628\u0641\u0639\u0627\u0644\u064a\u0629 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0624\u062f\u064a \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u0648\u0625\u0646\u062a\u0627\u062c\u064a\u062a\u0647\u0645 \u0648\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0647\u0645. \u0647\u0630\u0627 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u064a\u062a\u0637\u0644\u0628 \u0641\u0647\u0645\u0627\u064b \u0639\u0645\u064a\u0642\u0627\u064b \u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0648\u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646\u060c \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0647\u0630\u0627 \u0627\u0644\u0641\u0647\u0645 \u0641\u064a \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629.<\/p>\n<h2 dir=\"rtl\">\u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u064a\u0629: \u0645\u0646 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0625\u0644\u0649 \u0627\u0644\u0625\u0644\u0647\u0627\u0645<\/h2>\n<p dir=\"rtl\">\u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u064a\u0629 \u062a\u0645\u062b\u0644 \u0623\u062d\u062f \u0623\u0647\u0645 \u0627\u0644\u062a\u0637\u0648\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u0641\u0643\u0631 \u0627\u0644\u0625\u062f\u0627\u0631\u064a \u0627\u0644\u062d\u062f\u064a\u062b\u060c \u062d\u064a\u062b \u062a\u0646\u062a\u0642\u0644 \u0645\u0646 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0644\u0644\u0645\u0647\u0627\u0645 \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0625\u0644\u0649 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0625\u0644\u0647\u0627\u0645 \u0648\u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0644\u062a\u062d\u0642\u064a\u0642 \u0625\u0646\u062c\u0627\u0632\u0627\u062a \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0629. \u0647\u0630\u0627 \u0627\u0644\u0645\u0641\u0647\u0648\u0645\u060c \u0627\u0644\u0630\u064a \u0637\u0648\u0631\u0647 \u062c\u064a\u0645\u0633 \u0645\u0627\u0643\u062c\u0631\u064a\u062c\u0648\u0631 \u0628\u064a\u0631\u0646\u0632 \u0648\u0628\u0631\u0646\u0627\u0631\u062f \u0628\u0627\u0633\u060c \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0642\u062f\u0631\u0629 \u0627\u0644\u0642\u0627\u0626\u062f \u0639\u0644\u0649 \u062a\u062d\u0648\u064a\u0644 \u0623\u062a\u0628\u0627\u0639\u0647 \u0648\u062a\u0637\u0648\u064a\u0631 \u0642\u062f\u0631\u0627\u062a\u0647\u0645 \u0648\u0625\u0645\u0643\u0627\u0646\u0627\u062a\u0647\u0645.<\/p>\n<h3 dir=\"rtl\">\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u064a\u0629<\/h3>\n<p dir=\"rtl\">\u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u064a\u0629 \u062a\u062a\u0645\u064a\u0632 \u0628\u0623\u0631\u0628\u0639\u0629 \u0639\u0646\u0627\u0635\u0631 \u0623\u0633\u0627\u0633\u064a\u0629 \u062a\u064f\u0639\u0631\u0641 \u0628\u0627\u0644\u0623\u062d\u0631\u0641 \u0627\u0644\u0623\u0631\u0628\u0639\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0645\u0646 \u0643\u0644\u0645\u0629 &#8220;IDEA&#8221; \u0641\u064a \u0627\u0644\u0625\u0646\u062c\u0644\u064a\u0632\u064a\u0629. \u0627\u0644\u0639\u0646\u0635\u0631 \u0627\u0644\u0623\u0648\u0644 \u0647\u0648 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0645\u062b\u0627\u0644\u064a (Idealized Influence)\u060c \u062d\u064a\u062b \u064a\u0643\u0648\u0646 \u0627\u0644\u0642\u0627\u0626\u062f \u0646\u0645\u0648\u0630\u062c\u0627\u064b \u064a\u064f\u062d\u062a\u0630\u0649 \u0628\u0647 \u0648\u064a\u062a\u0645\u062a\u0639 \u0628\u0627\u0644\u062b\u0642\u0629 \u0648\u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0645 \u0645\u0646 \u0623\u062a\u0628\u0627\u0639\u0647. \u0647\u0630\u0627 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0644\u0627 \u064a\u0623\u062a\u064a \u0645\u0646 \u0627\u0644\u0645\u0646\u0635\u0628 \u0623\u0648 \u0627\u0644\u0633\u0644\u0637\u0629 \u0627\u0644\u0631\u0633\u0645\u064a\u0629\u060c \u0628\u0644 \u0645\u0646 \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0648\u0627\u0644\u0633\u0644\u0648\u0643 \u0648\u0627\u0644\u0642\u064a\u0645 \u0627\u0644\u062a\u064a \u064a\u062c\u0633\u062f\u0647\u0627 \u0627\u0644\u0642\u0627\u0626\u062f.<\/p>\n<p dir=\"rtl\">\u0627\u0644\u0639\u0646\u0635\u0631 \u0627\u0644\u062b\u0627\u0646\u064a \u0647\u0648 \u0627\u0644\u062f\u0627\u0641\u0639\u064a\u0629 \u0627\u0644\u0625\u0644\u0647\u0627\u0645\u064a\u0629 (Inspirational Motivation)\u060c \u062d\u064a\u062b \u064a\u0642\u0648\u0645 \u0627\u0644\u0642\u0627\u0626\u062f \u0628\u0648\u0636\u0639 \u0631\u0624\u064a\u0629 \u0648\u0627\u0636\u062d\u0629 \u0648\u0645\u0644\u0647\u0645\u0629 \u0644\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0648\u064a\u062a\u0648\u0627\u0635\u0644 \u0645\u0639\u0647\u0627 \u0628\u0637\u0631\u064a\u0642\u0629 \u062a\u062d\u0641\u0632 \u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644 \u0646\u062d\u0648 \u062a\u062d\u0642\u064a\u0642\u0647\u0627. \u0647\u0630\u0627 \u0627\u0644\u0639\u0646\u0635\u0631 \u064a\u062a\u0637\u0644\u0628 \u0645\u0647\u0627\u0631\u0627\u062a \u0642\u0648\u064a\u0629 \u0641\u064a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0648\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u0631\u062c\u0645\u0629 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u0645\u0639\u0642\u062f\u0629 \u0625\u0644\u0649 \u0631\u0633\u0627\u0626\u0644 \u0628\u0633\u064a\u0637\u0629 \u0648\u0645\u0624\u062b\u0631\u0629.<\/p>\n<p dir=\"rtl\">\u0627\u0644\u0639\u0646\u0635\u0631 \u0627\u0644\u062b\u0627\u0644\u062b \u0647\u0648 \u0627\u0644\u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0641\u0643\u0631\u064a (Intellectual Stimulation)\u060c \u062d\u064a\u062b \u064a\u0634\u062c\u0639 \u0627\u0644\u0642\u0627\u0626\u062f \u0623\u062a\u0628\u0627\u0639\u0647 \u0639\u0644\u0649 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0646\u0642\u062f\u064a \u0648\u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a \u0648\u062a\u062d\u062f\u064a \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629. \u0647\u0630\u0627 \u0627\u0644\u0639\u0646\u0635\u0631 \u064a\u062e\u0644\u0642 \u0628\u064a\u0626\u0629 \u062a\u0634\u062c\u0639 \u0639\u0644\u0649 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0648\u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0645\u0633\u062a\u0645\u0631\u060c \u0648\u064a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u0637\u0648\u064a\u0631 \u0642\u062f\u0631\u0627\u062a \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0639\u0644\u0649 \u062d\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0627\u0644\u0645\u0639\u0642\u062f\u0629.<\/p>\n<p dir=\"rtl\">\u0627\u0644\u0639\u0646\u0635\u0631 \u0627\u0644\u0631\u0627\u0628\u0639 \u0647\u0648 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0627\u0644\u0641\u0631\u062f\u064a (Individualized Consideration)\u060c \u062d\u064a\u062b \u064a\u0647\u062a\u0645 \u0627\u0644\u0642\u0627\u0626\u062f \u0628\u0643\u0644 \u0641\u0631\u062f \u0639\u0644\u0649 \u062d\u062f\u0629 \u0648\u064a\u0633\u0639\u0649 \u0644\u062a\u0637\u0648\u064a\u0631 \u0642\u062f\u0631\u0627\u062a\u0647 \u0648\u0625\u0645\u0643\u0627\u0646\u0627\u062a\u0647 \u0627\u0644\u0641\u0631\u064a\u062f\u0629. \u0647\u0630\u0627 \u0627\u0644\u0639\u0646\u0635\u0631 \u064a\u062a\u0637\u0644\u0628 \u0645\u0646 \u0627\u0644\u0642\u0627\u0626\u062f \u0623\u0646 \u064a\u0643\u0648\u0646 \u0645\u062f\u0631\u0628\u0627\u064b \u0648\u0645\u0648\u062c\u0647\u0627\u064b\u060c \u0648\u0623\u0646 \u064a\u0641\u0647\u0645 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0648\u0637\u0645\u0648\u062d\u0627\u062a \u0643\u0644 \u0641\u0631\u062f \u0641\u064a \u0641\u0631\u064a\u0642\u0647.<\/p>\n<h3 dir=\"rtl\">\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u0645\u0639\u0627\u0635\u0631\u0629<\/h3>\n<p dir=\"rtl\">\u0641\u064a \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u0645\u0639\u0627\u0635\u0631\u0629 \u0627\u0644\u0645\u062a\u0633\u0645\u0629 \u0628\u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0633\u0631\u064a\u0639 \u0648\u0639\u062f\u0645 \u0627\u0644\u064a\u0642\u064a\u0646\u060c \u0623\u0635\u0628\u062d\u062a \u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u064a\u0629 \u0623\u0643\u062b\u0631 \u0623\u0647\u0645\u064a\u0629 \u0645\u0646 \u0623\u064a \u0648\u0642\u062a \u0645\u0636\u0649. \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0642\u0627\u062f\u0629 \u0642\u0627\u062f\u0631\u064a\u0646 \u0639\u0644\u0649 \u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0648\u0625\u0644\u0647\u0627\u0645 \u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u0644\u0644\u062a\u0643\u064a\u0641 \u0645\u0639 \u0627\u0644\u0638\u0631\u0648\u0641 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0648\u0627\u0644\u0639\u0645\u0644 \u0646\u062d\u0648 \u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641 \u0637\u0645\u0648\u062d\u0629.<\/p>\n<p dir=\"rtl\">\u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u064a\u0629 \u062a\u0633\u0627\u0639\u062f \u0641\u064a \u0628\u0646\u0627\u0621 \u062b\u0642\u0627\u0641\u0629 \u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0642\u0648\u064a\u0629 \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u062a\u0645\u064a\u0632 \u0648\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0648\u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0645\u0633\u062a\u0645\u0631. \u0643\u0645\u0627 \u062a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u0637\u0648\u064a\u0631 \u0642\u0627\u062f\u0629 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u062a\u0646\u0645\u064a\u0629 \u0642\u062f\u0631\u0627\u062a \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0648\u0625\u0639\u062f\u0627\u062f\u0647\u0645 \u0644\u062a\u062d\u0645\u0644 \u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a \u0623\u0643\u0628\u0631.<\/p>\n<p dir=\"rtl\">\u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u062a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0637\u0628\u0642 \u0645\u0628\u0627\u062f\u0626 \u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u064a\u0629 \u062a\u062d\u0642\u0642 \u0623\u062f\u0627\u0621\u064b \u0623\u0641\u0636\u0644 \u0641\u064a \u0645\u0624\u0634\u0631\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u062b\u0644 \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629 \u0648\u0631\u0636\u0627 \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u0648\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0648\u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0645\u0627\u0644\u064a. \u0647\u0630\u0627 \u064a\u062c\u0639\u0644 \u062a\u0637\u0648\u064a\u0631 \u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u064a\u0629 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u064b \u0645\u0647\u0645\u0627\u064b \u0644\u0623\u064a \u0645\u062f\u064a\u0631 \u064a\u0631\u064a\u062f \u0623\u0646 \u064a\u0643\u0648\u0646 \u0641\u0639\u0627\u0644\u0627\u064b \u0641\u064a \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u062d\u0627\u062f\u064a \u0648\u0627\u0644\u0639\u0634\u0631\u064a\u0646.<\/p>\n<h2 dir=\"rtl\">\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0648\u0627\u0644\u062a\u063a\u064a\u064a\u0631: \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645<\/h2>\n<p dir=\"rtl\">\u0641\u064a \u0639\u0627\u0644\u0645 \u064a\u062a\u0633\u0627\u0631\u0639 \u0641\u064a\u0647 \u0627\u0644\u062a\u0637\u0648\u0631 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a \u0648\u062a\u062a\u063a\u064a\u0631 \u0641\u064a\u0647 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0633\u0631\u0639\u0629\u060c \u0623\u0635\u0628\u062d \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0648\u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u0628\u0644 \u0636\u0631\u0648\u0631\u0627\u062a \u062d\u062a\u0645\u064a\u0629 \u0644\u0644\u0628\u0642\u0627\u0621 \u0648\u0627\u0644\u0646\u0645\u0648. \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0648\u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u062a\u0645\u062b\u0644 \u0623\u062d\u062f \u0623\u0647\u0645 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u062f\u062f \u0642\u062f\u0631\u0629 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u062a\u0643\u064a\u0641 \u0648\u0627\u0644\u0627\u0632\u062f\u0647\u0627\u0631 \u0641\u064a \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0627\u0644\u0645\u0639\u0627\u0635\u0631\u0629.<\/p>\n<h3 dir=\"rtl\">\u0645\u0641\u0647\u0648\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631<\/h3>\n<p dir=\"rtl\">\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0647\u064a \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629 \u0644\u062a\u0648\u0644\u064a\u062f \u0648\u062a\u0637\u0648\u064a\u0631 \u0648\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0627\u0644\u062a\u064a \u062a\u062e\u0644\u0642 \u0642\u064a\u0645\u0629 \u0644\u0644\u0645\u0646\u0638\u0645\u0629 \u0648\u0639\u0645\u0644\u0627\u0626\u0647\u0627. \u0647\u0630\u0627 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0644\u0627 \u064a\u0642\u062a\u0635\u0631 \u0639\u0644\u0649 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u060c \u0628\u0644 \u064a\u0634\u0645\u0644 \u0623\u064a\u0636\u0627\u064b \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0641\u064a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0648\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u062a\u0646\u0638\u064a\u0645.<\/p>\n<p dir=\"rtl\">\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u062c\u0630\u0631\u064a\u0627\u064b (Radical Innovation) \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u062a\u063a\u064a\u064a\u0631 \u062c\u0648\u0647\u0631\u064a \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0623\u0648 \u0627\u0644\u0635\u0646\u0627\u0639\u0629\u060c \u0623\u0648 \u062a\u062f\u0631\u064a\u062c\u064a\u0627\u064b (Incremental Innovation) \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0645\u0633\u062a\u0645\u0631\u0629 \u0641\u064a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629. \u0643\u0644\u0627 \u0627\u0644\u0646\u0648\u0639\u064a\u0646 \u0645\u0647\u0645 \u0644\u0644\u0646\u062c\u0627\u062d \u0637\u0648\u064a\u0644 \u0627\u0644\u0645\u062f\u0649\u060c \u0644\u0643\u0646\u0647\u0645\u0627 \u064a\u062a\u0637\u0644\u0628\u0627\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0648\u0623\u0633\u0627\u0644\u064a\u0628 \u0625\u062f\u0627\u0631\u064a\u0629 \u0645\u062e\u062a\u0644\u0641\u0629.<\/p>\n<p dir=\"rtl\">\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0641\u0639\u0627\u0644\u0629 \u062a\u062a\u0637\u0644\u0628 \u0628\u0646\u0627\u0621 \u062b\u0642\u0627\u0641\u0629 \u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u062a\u0634\u062c\u0639 \u0639\u0644\u0649 \u0627\u0644\u0625\u0628\u062f\u0627\u0639 \u0648\u0627\u0644\u062a\u062c\u0631\u064a\u0628 \u0648\u0627\u0644\u062a\u0639\u0644\u0645 \u0645\u0646 \u0627\u0644\u0641\u0634\u0644. \u0643\u0645\u0627 \u062a\u062a\u0637\u0644\u0628 \u0648\u0636\u0639 \u0623\u0646\u0638\u0645\u0629 \u0648\u0639\u0645\u0644\u064a\u0627\u062a \u0644\u062a\u0648\u0644\u064a\u062f \u0648\u062a\u0642\u064a\u064a\u0645 \u0648\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u062c\u062f\u064a\u062f\u0629. \u0647\u0630\u0627 \u064a\u0634\u0645\u0644 \u0625\u0646\u0634\u0627\u0621 \u0641\u0631\u0642 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u062a\u062e\u0635\u0635\u0627\u062a\u060c \u0648\u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631\u060c \u0648\u0628\u0646\u0627\u0621 \u0634\u0631\u0627\u0643\u0627\u062a \u0645\u0639 \u0627\u0644\u062c\u0627\u0645\u0639\u0627\u062a \u0648\u0645\u0631\u0627\u0643\u0632 \u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629.<\/p>\n<h3 dir=\"rtl\">\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u063a\u064a\u064a\u0631: \u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a<\/h3>\n<p dir=\"rtl\">\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0647\u064a \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629 \u0644\u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0648\u0627\u0644\u0641\u0631\u0642 \u0648\u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0645\u0646 \u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u0645\u0631\u063a\u0648\u0628\u0629 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644. \u0647\u0630\u0627 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u0625\u0646\u0633\u0627\u0646\u064a\u0629 \u0644\u0644\u062a\u063a\u064a\u064a\u0631 \u0648\u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0645\u0642\u0627\u0648\u0645\u0629 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0648\u0636\u0645\u0627\u0646 \u0646\u062c\u0627\u062d \u0627\u0644\u062a\u062d\u0648\u0644.<\/p>\n<p dir=\"rtl\">\u0646\u0645\u0648\u0630\u062c \u0643\u0648\u062a\u0631 \u0644\u0644\u062a\u063a\u064a\u064a\u0631\u060c \u0627\u0644\u0630\u064a \u0637\u0648\u0631\u0647 \u062c\u0648\u0646 \u0643\u0648\u062a\u0631 \u0645\u0646 \u062c\u0627\u0645\u0639\u0629 \u0647\u0627\u0631\u0641\u0627\u0631\u062f\u060c \u064a\u0642\u062f\u0645 \u0625\u0637\u0627\u0631\u0627\u064b \u0645\u0646 \u062b\u0645\u0627\u0646\u064a \u062e\u0637\u0648\u0627\u062a \u0644\u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0628\u0646\u062c\u0627\u062d. \u0647\u0630\u0647 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u062a\u0628\u062f\u0623 \u0628\u062e\u0644\u0642 \u0634\u0639\u0648\u0631 \u0628\u0627\u0644\u0625\u0644\u062d\u0627\u062d\u060c \u0648\u062a\u0643\u0648\u064a\u0646 \u062a\u062d\u0627\u0644\u0641 \u0642\u0648\u064a \u0644\u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u060c \u0648\u0648\u0636\u0639 \u0631\u0624\u064a\u0629 \u0648\u0627\u0636\u062d\u0629 \u0644\u0644\u062a\u063a\u064a\u064a\u0631\u060c \u0648\u062a\u0648\u0635\u064a\u0644 \u0647\u0630\u0647 \u0627\u0644\u0631\u0624\u064a\u0629 \u0628\u0641\u0639\u0627\u0644\u064a\u0629\u060c \u0648\u062a\u0645\u0643\u064a\u0646 \u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u0644\u0644\u0639\u0645\u0644 \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0631\u0624\u064a\u0629\u060c \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0646\u062a\u0635\u0627\u0631\u0627\u062a \u0642\u0635\u064a\u0631\u0629 \u0627\u0644\u0645\u062f\u0649\u060c \u0648\u062a\u0631\u0633\u064a\u062e \u0627\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a\u060c \u0648\u062a\u062b\u0628\u064a\u062a \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0641\u064a \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629.<\/p>\n<p dir=\"rtl\">\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0641\u0639\u0627\u0644\u0629 \u062a\u062a\u0637\u0644\u0628 \u0645\u0647\u0627\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0648\u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0648\u062d\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0635\u0631\u0627\u0639\u0627\u062a. \u0643\u0645\u0627 \u062a\u062a\u0637\u0644\u0628 \u0641\u0647\u0645\u0627\u064b \u0639\u0645\u064a\u0642\u0627\u064b \u0644\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0627\u062a \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0648\u0645\u0642\u0627\u0648\u0645\u062a\u0647\u060c \u0648\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u0637\u0648\u064a\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0644\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0648\u0645\u0629 \u0648\u0636\u0645\u0627\u0646 \u0645\u0634\u0627\u0631\u0643\u0629 \u062c\u0645\u064a\u0639 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629 \u0641\u064a \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u063a\u064a\u064a\u0631.<\/p>\n<h3 dir=\"rtl\">\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0645\u0641\u062a\u0648\u062d \u0648\u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0627\u0644\u062e\u0627\u0631\u062c\u064a<\/h3>\n<p dir=\"rtl\">\u0641\u064a \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u0645\u0639\u0627\u0635\u0631\u0629\u060c \u0644\u0627 \u062a\u0633\u062a\u0637\u064a\u0639 \u0623\u064a \u0645\u0646\u0638\u0645\u0629 \u0623\u0646 \u062a\u0628\u062a\u0643\u0631 \u0628\u0645\u0641\u0631\u062f\u0647\u0627. \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0645\u0641\u062a\u0648\u062d (Open Innovation) \u0647\u0648 \u0645\u0641\u0647\u0648\u0645 \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u0627\u0644\u0634\u0631\u0643\u0627\u0621 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u064a\u0646 \u0641\u064a \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646 \u0648\u0627\u0644\u062c\u0627\u0645\u0639\u0627\u062a \u0648\u0645\u0631\u0627\u0643\u0632 \u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0648\u062d\u062a\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646.<\/p>\n<p dir=\"rtl\">\u0647\u0630\u0627 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u064a\u062a\u0637\u0644\u0628 \u062a\u063a\u064a\u064a\u0631\u0627\u064b \u0641\u064a \u0627\u0644\u0639\u0642\u0644\u064a\u0629 \u0645\u0646 &#8220;\u0627\u062e\u062a\u0631\u0627\u0639 \u0647\u0646\u0627&#8221; \u0625\u0644\u0649 &#8220;\u0627\u062e\u062a\u0631\u0627\u0639 \u0641\u064a \u0623\u064a \u0645\u0643\u0627\u0646&#8221;. \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0628\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u062a\u0637\u0648\u064a\u0631 \u0642\u062f\u0631\u0627\u062a \u0641\u064a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0634\u0631\u0627\u0643\u0627\u062a \u0648\u0627\u0644\u062a\u062d\u0627\u0644\u0641\u0627\u062a\u060c \u0648\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0645\u0644\u0643\u064a\u0629 \u0627\u0644\u0641\u0643\u0631\u064a\u0629\u060c \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u0627\u0644\u0634\u0631\u0643\u0627\u0621 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u064a\u0646.<\/p>\n<p dir=\"rtl\">\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0645\u0641\u062a\u0648\u062d \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u062a\u0633\u0631\u064a\u0639 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0648\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0648\u062a\u062d\u0633\u064a\u0646 \u062c\u0648\u062f\u0629 \u0627\u0644\u0646\u062a\u0627\u0626\u062c. \u0643\u0645\u0627 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0641\u062a\u062d \u0623\u0633\u0648\u0627\u0642\u0627\u064b \u062c\u062f\u064a\u062f\u0629 \u0648\u064a\u062e\u0644\u0642 \u0641\u0631\u0635\u0627\u064b \u0644\u0644\u0646\u0645\u0648 \u0648\u0627\u0644\u062a\u0648\u0633\u0639.<\/p>\n<h2 dir=\"rtl\">\u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0627\u0644\u0645\u062a\u0639\u0644\u0645\u0629: \u0628\u0646\u0627\u0621 \u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0645\u0633\u062a\u0645\u0631<\/h2>\n<p dir=\"rtl\">\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0627\u0644\u0645\u062a\u0639\u0644\u0645\u0629\u060c \u0627\u0644\u0630\u064a \u0637\u0648\u0631\u0647 \u0628\u064a\u062a\u0631 \u0633\u064a\u0646\u062c \u0641\u064a \u0643\u062a\u0627\u0628\u0647 \u0627\u0644\u0634\u0647\u064a\u0631 &#8220;\u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u062e\u0627\u0645\u0633&#8221;\u060c \u064a\u0645\u062b\u0644 \u0623\u062d\u062f \u0623\u0647\u0645 \u0627\u0644\u062a\u0637\u0648\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u0641\u0643\u0631 \u0627\u0644\u0625\u062f\u0627\u0631\u064a \u0627\u0644\u062d\u062f\u064a\u062b. \u0647\u0630\u0627 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0628\u0646\u0627\u0621 \u0645\u0646\u0638\u0645\u0627\u062a \u0642\u0627\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0639\u0644\u0645 \u0648\u0627\u0644\u062a\u0643\u064a\u0641 \u0648\u0627\u0644\u062a\u0637\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0641\u064a \u0628\u064a\u0626\u0629 \u0645\u062a\u063a\u064a\u0631\u0629 \u0648\u0645\u0639\u0642\u062f\u0629.<\/p>\n<h3 dir=\"rtl\">\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0627\u0644\u0645\u062a\u0639\u0644\u0645\u0629<\/h3>\n<p dir=\"rtl\">\u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0627\u0644\u0645\u062a\u0639\u0644\u0645\u0629 \u062a\u062a\u0645\u064a\u0632 \u0628\u062e\u0645\u0633\u0629 \u0646\u0638\u0645 \u0623\u0633\u0627\u0633\u064a\u0629 \u062a\u0639\u0645\u0644 \u0645\u0639\u0627\u064b \u0644\u062e\u0644\u0642 \u0642\u062f\u0631\u0629 \u062a\u0639\u0644\u0645 \u0645\u062a\u0641\u0648\u0642\u0629. \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0623\u0648\u0644 \u0647\u0648 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0646\u0638\u0645\u064a (Systems Thinking)\u060c \u0627\u0644\u0630\u064a \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0639\u0644\u0649 \u0641\u0647\u0645 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0645\u0639\u0642\u062f\u0629 \u0648\u0627\u0644\u062a\u0623\u062b\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0628\u0627\u062f\u0644\u0629 \u0641\u064a \u0627\u0644\u0645\u0646\u0638\u0645\u0629. \u0647\u0630\u0627 \u0627\u0644\u0646\u0638\u0627\u0645 \u064a\u0645\u0643\u0651\u0646 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0645\u0646 \u0631\u0624\u064a\u0629 \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u0648\u0641\u0647\u0645 \u0643\u064a\u0641 \u062a\u0624\u062b\u0631 \u0623\u0641\u0639\u0627\u0644\u0647\u0645 \u0639\u0644\u0649 \u0623\u062c\u0632\u0627\u0621 \u0623\u062e\u0631\u0649 \u0645\u0646 \u0627\u0644\u0645\u0646\u0638\u0645\u0629.<\/p>\n<p dir=\"rtl\">\u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u062b\u0627\u0646\u064a \u0647\u0648 \u0627\u0644\u0625\u062a\u0642\u0627\u0646 \u0627\u0644\u0634\u062e\u0635\u064a (Personal Mastery)\u060c \u0627\u0644\u0630\u064a \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0644\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0648\u0627\u0644\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629. \u0647\u0630\u0627 \u0627\u0644\u0646\u0638\u0627\u0645 \u064a\u062a\u0637\u0644\u0628 \u0645\u0646 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0623\u0646 \u064a\u0643\u0648\u0646\u0648\u0627 \u0645\u0644\u062a\u0632\u0645\u064a\u0646 \u0628\u0627\u0644\u062a\u0639\u0644\u0645 \u0645\u062f\u0649 \u0627\u0644\u062d\u064a\u0627\u0629 \u0648\u0623\u0646 \u064a\u0633\u0639\u0648\u0627 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0644\u062a\u062d\u0633\u064a\u0646 \u0623\u062f\u0627\u0626\u0647\u0645 \u0648\u062a\u0637\u0648\u064a\u0631 \u0625\u0645\u0643\u0627\u0646\u0627\u062a\u0647\u0645.<\/p>\n<p dir=\"rtl\">\u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u062b\u0627\u0644\u062b \u0647\u0648 \u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0630\u0647\u0646\u064a\u0629 (Mental Models)\u060c \u0627\u0644\u0630\u064a \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0641\u062d\u0635 \u0648\u062a\u062d\u062f\u064a \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a \u0648\u0627\u0644\u0645\u0639\u062a\u0642\u062f\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0637\u0631\u064a\u0642\u0629 \u062a\u0641\u0643\u064a\u0631\u0646\u0627 \u0648\u0633\u0644\u0648\u0643\u0646\u0627. \u0647\u0630\u0627 \u0627\u0644\u0646\u0638\u0627\u0645 \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0639\u0644\u0649 \u062a\u0637\u0648\u064a\u0631 \u0648\u0639\u064a \u0623\u0643\u0628\u0631 \u0628\u0623\u0646\u0645\u0627\u0637 \u062a\u0641\u0643\u064a\u0631\u0647\u0645 \u0648\u062a\u062d\u0633\u064a\u0646 \u0642\u062f\u0631\u062a\u0647\u0645 \u0639\u0644\u0649 \u0627\u0644\u062a\u0639\u0644\u0645 \u0648\u0627\u0644\u062a\u0643\u064a\u0641.<\/p>\n<p dir=\"rtl\">\u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0631\u0627\u0628\u0639 \u0647\u0648 \u0627\u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u0629 (Shared Vision)\u060c \u0627\u0644\u0630\u064a \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0628\u0646\u0627\u0621 \u0627\u0644\u062a\u0632\u0627\u0645 \u062c\u0645\u0627\u0639\u064a \u0646\u062d\u0648 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u0645\u0631\u063a\u0648\u0628. \u0647\u0630\u0627 \u0627\u0644\u0646\u0638\u0627\u0645 \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u0648\u062d\u064a\u062f \u062c\u0647\u0648\u062f \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0648\u0627\u0644\u0641\u0631\u0642 \u0646\u062d\u0648 \u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641 \u0645\u0634\u062a\u0631\u0643\u0629 \u0648\u064a\u062e\u0644\u0642 \u0637\u0627\u0642\u0629 \u0648\u062d\u0645\u0627\u0633\u0627\u064b \u0644\u0644\u062a\u0639\u0644\u0645 \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631.<\/p>\n<p dir=\"rtl\">\u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u062e\u0627\u0645\u0633 \u0647\u0648 \u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u062c\u0645\u0627\u0639\u064a (Team Learning)\u060c \u0627\u0644\u0630\u064a \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u062a\u0637\u0648\u064a\u0631 \u0642\u062f\u0631\u0629 \u0627\u0644\u0641\u0631\u0642 \u0639\u0644\u0649 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0648\u0627\u0644\u062a\u0639\u0644\u0645 \u0645\u0639\u0627\u064b. \u0647\u0630\u0627 \u0627\u0644\u0646\u0638\u0627\u0645 \u064a\u062a\u0637\u0644\u0628 \u0645\u0647\u0627\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u062d\u0648\u0627\u0631 \u0648\u0627\u0644\u0646\u0642\u0627\u0634 \u0627\u0644\u0628\u0646\u0627\u0621 \u0648\u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u062c\u0645\u0627\u0639\u064a.<\/p>\n<h3 dir=\"rtl\">\u0628\u0646\u0627\u0621 \u0642\u062f\u0631\u0627\u062a \u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a<\/h3>\n<p dir=\"rtl\">\u0628\u0646\u0627\u0621 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0627\u0644\u0645\u062a\u0639\u0644\u0645\u0629 \u064a\u062a\u0637\u0644\u0628 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u064b \u0645\u0633\u062a\u0645\u0631\u0627\u064b \u0641\u064a \u062a\u0637\u0648\u064a\u0631 \u0642\u062f\u0631\u0627\u062a \u0627\u0644\u062a\u0639\u0644\u0645 \u0639\u0644\u0649 \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0633\u062a\u0648\u064a\u0627\u062a: \u0627\u0644\u0641\u0631\u062f\u064a \u0648\u0627\u0644\u062c\u0645\u0627\u0639\u064a \u0648\u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a. \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0641\u0631\u062f\u064a\u060c \u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u062a\u0648\u0641\u064a\u0631 \u0641\u0631\u0635 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0647\u0646\u064a \u0648\u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0630\u0627\u062a\u064a. \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062c\u0645\u0627\u0639\u064a\u060c \u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0628\u0646\u0627\u0621 \u0641\u0631\u0642 \u0641\u0639\u0627\u0644\u0629 \u0642\u0627\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0639\u0644\u0645 \u0648\u0627\u0644\u062a\u0643\u064a\u0641 \u0645\u0639\u0627\u064b.<\/p>\n<p dir=\"rtl\">\u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u060c \u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0648\u0636\u0639 \u0623\u0646\u0638\u0645\u0629 \u0648\u0639\u0645\u0644\u064a\u0627\u062a \u0644\u0627\u0644\u062a\u0642\u0627\u0637 \u0648\u0645\u0634\u0627\u0631\u0643\u0629 \u0648\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0648\u0627\u0644\u062e\u0628\u0631\u0627\u062a. \u0647\u0630\u0627 \u064a\u0634\u0645\u0644 \u0625\u0646\u0634\u0627\u0621 \u0642\u0648\u0627\u0639\u062f \u0628\u064a\u0627\u0646\u0627\u062a \u0644\u0644\u0645\u0639\u0631\u0641\u0629\u060c \u0648\u062a\u0637\u0648\u064a\u0631 \u0634\u0628\u0643\u0627\u062a \u062f\u0627\u062e\u0644\u064a\u0629 \u0644\u062a\u0628\u0627\u062f\u0644 \u0627\u0644\u062e\u0628\u0631\u0627\u062a\u060c \u0648\u0625\u0646\u0634\u0627\u0621 \u0645\u062c\u062a\u0645\u0639\u0627\u062a \u0645\u0645\u0627\u0631\u0633\u0629\u060c \u0648\u062a\u0637\u0648\u064a\u0631 \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u062a\u0648\u062c\u064a\u0647 \u0648\u0627\u0644\u0625\u0631\u0634\u0627\u062f.<\/p>\n<p dir=\"rtl\">\u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0627\u0644\u0645\u062a\u0639\u0644\u0645\u0629 \u062a\u062a\u0637\u0644\u0628 \u0623\u064a\u0636\u0627\u064b \u0642\u064a\u0627\u062f\u0629 \u062a\u062f\u0639\u0645 \u0648\u062a\u0634\u062c\u0639 \u0627\u0644\u062a\u0639\u0644\u0645 \u0648\u0627\u0644\u062a\u062c\u0631\u064a\u0628 \u0648\u0627\u0644\u062a\u0639\u0644\u0645 \u0645\u0646 \u0627\u0644\u0623\u062e\u0637\u0627\u0621. \u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u062e\u0644\u0642 \u0628\u064a\u0626\u0629 \u0622\u0645\u0646\u0629 \u0644\u0644\u062a\u062c\u0631\u064a\u0628 \u0648\u0627\u0644\u0641\u0634\u0644\u060c \u0648\u062a\u0642\u062f\u064a\u0631 \u0627\u0644\u062c\u0647\u0648\u062f \u0627\u0644\u0645\u0628\u0630\u0648\u0644\u0629 \u0641\u064a \u0627\u0644\u062a\u0639\u0644\u0645 \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631\u060c \u0648\u0645\u0643\u0627\u0641\u0623\u0629 \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062f\u0639\u0645 \u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a.<\/p>\n<h2 dir=\"rtl\">\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0639\u0631\u0641\u0629: \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0625\u0644\u0649 \u0642\u064a\u0645\u0629<\/h2>\n<p dir=\"rtl\">\u0641\u064a \u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u062d\u062f\u064a\u062b\u060c \u0623\u0635\u0628\u062d\u062a \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0623\u0647\u0645 \u0623\u0635\u0648\u0644 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0648\u0623\u0643\u062b\u0631\u0647\u0627 \u0642\u064a\u0645\u0629. \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0647\u064a \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629 \u0644\u0627\u0643\u062a\u0633\u0627\u0628 \u0648\u062a\u0646\u0638\u064a\u0645 \u0648\u0645\u0634\u0627\u0631\u0643\u0629 \u0648\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0644\u062e\u0644\u0642 \u0642\u064a\u0645\u0629 \u0644\u0644\u0645\u0646\u0638\u0645\u0629 \u0648\u0639\u0645\u0644\u0627\u0626\u0647\u0627. \u0647\u0630\u0627 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u064a\u062a\u062c\u0627\u0648\u0632 \u0645\u062c\u0631\u062f \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0644\u064a\u0634\u0645\u0644 \u0627\u0644\u062e\u0628\u0631\u0627\u062a \u0648\u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u062d\u0643\u0645\u0629 \u0627\u0644\u0645\u062a\u0631\u0627\u0643\u0645\u0629 \u0641\u064a \u0627\u0644\u0645\u0646\u0638\u0645\u0629.<\/p>\n<h3 dir=\"rtl\">\u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629<\/h3>\n<p dir=\"rtl\">\u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u062a\u0646\u0642\u0633\u0645 \u0625\u0644\u0649 \u0646\u0648\u0639\u064a\u0646 \u0631\u0626\u064a\u0633\u064a\u064a\u0646: \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0635\u0631\u064a\u062d\u0629 \u0648\u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0636\u0645\u0646\u064a\u0629. \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0635\u0631\u064a\u062d\u0629 (Explicit Knowledge) \u0647\u064a \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u062a\u0648\u062b\u064a\u0642\u0647\u0627 \u0648\u062a\u062f\u0648\u064a\u0646\u0647\u0627 \u0648\u0646\u0642\u0644\u0647\u0627 \u0628\u0633\u0647\u0648\u0644\u0629\u060c \u0645\u062b\u0644 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0648\u0627\u0644\u0633\u064a\u0627\u0633\u0627\u062a \u0648\u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a. \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0633\u0647\u0644 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0644\u0643\u0646\u0647 \u0642\u062f \u0644\u0627 \u064a\u0643\u0648\u0646 \u0643\u0627\u0641\u064a\u0627\u064b \u0644\u062e\u0644\u0642 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0645\u0633\u062a\u062f\u0627\u0645\u0629.<\/p>\n<p dir=\"rtl\">\u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0636\u0645\u0646\u064a\u0629 (Tacit Knowledge) \u0647\u064a \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0648\u0627\u0644\u062e\u0628\u0631\u0627\u062a \u0648\u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u062d\u062f\u0633 \u0627\u0644\u062a\u064a \u064a\u0635\u0639\u0628 \u062a\u0648\u062b\u064a\u0642\u0647\u0627 \u0623\u0648 \u0646\u0642\u0644\u0647\u0627. \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0623\u0643\u062b\u0631 \u0642\u064a\u0645\u0629 \u0648\u0635\u0639\u0648\u0628\u0629 \u0641\u064a \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u060c \u0644\u0643\u0646\u0647 \u0623\u064a\u0636\u0627\u064b \u0623\u0643\u062b\u0631 \u0635\u0639\u0648\u0628\u0629 \u0641\u064a \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629. \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0641\u0639\u0627\u0644\u0629 \u062a\u062a\u0637\u0644\u0628 \u062a\u0637\u0648\u064a\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0644\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0643\u0644\u0627 \u0627\u0644\u0646\u0648\u0639\u064a\u0646 \u0645\u0646 \u0627\u0644\u0645\u0639\u0631\u0641\u0629.<\/p>\n<p dir=\"rtl\">\u0646\u0645\u0648\u0630\u062c \u0646\u0648\u0646\u0627\u0643\u0627 \u0648\u062a\u0627\u0643\u064a\u0648\u062a\u0634\u064a \u0644\u062e\u0644\u0642 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u064a\u0642\u062f\u0645 \u0625\u0637\u0627\u0631\u0627\u064b \u0644\u0641\u0647\u0645 \u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0628\u064a\u0646 \u0627\u0644\u0623\u0634\u0643\u0627\u0644 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629. \u0647\u0630\u0627 \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u064a\u062d\u062f\u062f \u0623\u0631\u0628\u0639 \u0639\u0645\u0644\u064a\u0627\u062a: \u0627\u0644\u062a\u0646\u0634\u0626\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 (\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0636\u0645\u0646\u064a\u0629 \u0625\u0644\u0649 \u0636\u0645\u0646\u064a\u0629)\u060c \u0648\u0627\u0644\u062a\u062e\u0627\u0631\u062c (\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0636\u0645\u0646\u064a\u0629 \u0625\u0644\u0649 \u0635\u0631\u064a\u062d\u0629)\u060c \u0648\u0627\u0644\u062a\u0631\u0643\u064a\u0628 (\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0635\u0631\u064a\u062d\u0629 \u0625\u0644\u0649 \u0635\u0631\u064a\u062d\u0629)\u060c \u0648\u0627\u0644\u062a\u062f\u0627\u062e\u0644 (\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0635\u0631\u064a\u062d\u0629 \u0625\u0644\u0649 \u0636\u0645\u0646\u064a\u0629).<\/p>\n<h3 dir=\"rtl\">\u062a\u0637\u0628\u064a\u0642 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0641\u064a \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a<\/h3>\n<p dir=\"rtl\">\u062a\u0637\u0628\u064a\u0642 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0628\u0641\u0639\u0627\u0644\u064a\u0629 \u064a\u062a\u0637\u0644\u0628 \u0646\u0647\u062c\u0627\u064b \u0645\u062a\u0643\u0627\u0645\u0644\u0627\u064b \u064a\u062c\u0645\u0639 \u0628\u064a\u0646 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0648\u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629. \u0645\u0646 \u0627\u0644\u0646\u0627\u062d\u064a\u0629 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629\u060c \u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0648\u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0648\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0627\u0644\u0631\u0642\u0645\u064a.<\/p>\n<p dir=\"rtl\">\u0645\u0646 \u0646\u0627\u062d\u064a\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a\u060c \u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0648\u0636\u0639 \u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0648\u0627\u0636\u062d\u0629 \u0644\u0627\u0644\u062a\u0642\u0627\u0637 \u0648\u0645\u0634\u0627\u0631\u0643\u0629 \u0648\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0645\u0639\u0631\u0641\u0629. \u0647\u0630\u0627 \u064a\u0634\u0645\u0644 \u0625\u0646\u0634\u0627\u0621 \u0645\u062c\u062a\u0645\u0639\u0627\u062a \u0645\u0645\u0627\u0631\u0633\u0629\u060c \u0648\u062a\u0637\u0648\u064a\u0631 \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u062a\u0648\u062c\u064a\u0647 \u0648\u0627\u0644\u0625\u0631\u0634\u0627\u062f\u060c \u0648\u0625\u062c\u0631\u0627\u0621 \u062c\u0644\u0633\u0627\u062a \u0627\u0633\u062a\u062e\u0644\u0627\u0635 \u0627\u0644\u062f\u0631\u0648\u0633 \u0627\u0644\u0645\u0633\u062a\u0641\u0627\u062f\u0629\u060c \u0648\u062a\u0637\u0648\u064a\u0631 \u0642\u0648\u0627\u0639\u062f \u0628\u064a\u0627\u0646\u0627\u062a \u0644\u0644\u062e\u0628\u0631\u0627\u062a \u0648\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u062c\u064a\u062f\u0629.<\/p>\n<p dir=\"rtl\">\u0645\u0646 \u0646\u0627\u062d\u064a\u0629 \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629\u060c \u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0628\u0646\u0627\u0621 \u062b\u0642\u0627\u0641\u0629 \u062a\u0634\u062c\u0639 \u0639\u0644\u0649 \u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0648\u0627\u0644\u062a\u0639\u0644\u0645 \u0645\u0646 \u0627\u0644\u0622\u062e\u0631\u064a\u0646. \u0647\u0630\u0627 \u064a\u062a\u0637\u0644\u0628 \u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062d\u0648\u0627\u0641\u0632 \u0648\u0627\u0644\u0645\u0643\u0627\u0641\u0622\u062a \u0644\u062a\u0634\u062c\u064a\u0639 \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062f\u0639\u0645 \u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0645\u0639\u0631\u0641\u0629\u060c \u0648\u062e\u0644\u0642 \u0628\u064a\u0626\u0629 \u0622\u0645\u0646\u0629 \u0644\u0644\u062a\u062c\u0631\u064a\u0628 \u0648\u0627\u0644\u062a\u0639\u0644\u0645 \u0645\u0646 \u0627\u0644\u0623\u062e\u0637\u0627\u0621.<\/p>\n<h2 dir=\"rtl\">\u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0648\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629: \u0623\u0628\u0639\u0627\u062f \u062c\u062f\u064a\u062f\u0629 \u0644\u0644\u0646\u062c\u0627\u062d<\/h2>\n<p dir=\"rtl\">\u0641\u064a \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u062d\u0627\u062f\u064a \u0648\u0627\u0644\u0639\u0634\u0631\u064a\u0646\u060c \u0644\u0645 \u062a\u0639\u062f \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0645\u0633\u0624\u0648\u0644\u0629 \u0641\u0642\u0637 \u0639\u0646 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0631\u0628\u0627\u062d \u0644\u0645\u0633\u0627\u0647\u0645\u064a\u0647\u0627\u060c \u0628\u0644 \u0623\u0635\u0628\u062d\u062a \u0645\u0633\u0624\u0648\u0644\u0629 \u0623\u064a\u0636\u0627\u064b \u0639\u0646 \u062a\u0623\u062b\u064a\u0631\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0645\u062c\u062a\u0645\u0639 \u0648\u0627\u0644\u0628\u064a\u0626\u0629. \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0648\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0623\u0635\u0628\u062d \u062c\u0632\u0621\u0627\u064b \u0644\u0627 \u064a\u062a\u062c\u0632\u0623 \u0645\u0646 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062d\u062f\u064a\u062b\u0629\u060c \u0648\u064a\u0624\u062b\u0631 \u0639\u0644\u0649 \u062c\u0645\u064a\u0639 \u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0645\u0646 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0625\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u064a\u0648\u0645\u064a\u0629.<\/p>\n<h3 dir=\"rtl\">\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u062a\u0646\u0645\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645\u0629 \u0641\u064a \u0627\u0644\u0623\u0639\u0645\u0627\u0644<\/h3>\n<p dir=\"rtl\">\u0627\u0644\u062a\u0646\u0645\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645\u0629 \u0641\u064a \u0633\u064a\u0627\u0642 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u062a\u0639\u0646\u064a \u062a\u0644\u0628\u064a\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u062d\u0627\u0636\u0631 \u062f\u0648\u0646 \u0627\u0644\u0645\u0633\u0627\u0633 \u0628\u0642\u062f\u0631\u0629 \u0627\u0644\u0623\u062c\u064a\u0627\u0644 \u0627\u0644\u0642\u0627\u062f\u0645\u0629 \u0639\u0644\u0649 \u062a\u0644\u0628\u064a\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0627. \u0647\u0630\u0627 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u064a\u062a\u0637\u0644\u0628 \u0645\u0646 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0623\u0646 \u062a\u0623\u062e\u0630 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0627\u0644\u062a\u0623\u062b\u064a\u0631\u0627\u062a \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0645\u062f\u0649 \u0644\u0642\u0631\u0627\u0631\u0627\u062a\u0647\u0627 \u0648\u0623\u0646\u0634\u0637\u062a\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0626\u0629 \u0648\u0627\u0644\u0645\u062c\u062a\u0645\u0639 \u0648\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f.<\/p>\n<p dir=\"rtl\">\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062b\u0644\u0627\u062b\u064a\u0629 (Triple Bottom Line) \u064a\u0642\u062f\u0645 \u0625\u0637\u0627\u0631\u0627\u064b \u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062b\u0644\u0627\u062b\u0629 \u0623\u0628\u0639\u0627\u062f: \u0627\u0644\u0623\u0631\u0628\u0627\u062d (Profit)\u060c \u0648\u0627\u0644\u0623\u0634\u062e\u0627\u0635 (People)\u060c \u0648\u0627\u0644\u0643\u0648\u0643\u0628 (Planet). \u0647\u0630\u0627 \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u064a\u062a\u0637\u0644\u0628 \u0645\u0646 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0623\u0646 \u062a\u062d\u0642\u0642 \u0627\u0644\u062a\u0648\u0627\u0632\u0646 \u0628\u064a\u0646 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0648\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648\u0627\u0644\u0628\u064a\u0626\u064a\u0629\u060c \u0648\u0623\u0646 \u062a\u0642\u064a\u0633 \u0646\u062c\u0627\u062d\u0647\u0627 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 \u0641\u064a \u062c\u0645\u064a\u0639 \u0647\u0630\u0647 \u0627\u0644\u0623\u0628\u0639\u0627\u062f.<\/p>\n<p dir=\"rtl\">\u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0641\u064a \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u062a\u0634\u0645\u0644 \u0639\u062f\u0629 \u062c\u0648\u0627\u0646\u0628: \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0627\u0644\u0628\u064a\u0626\u064a\u0629 (\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0628\u064a\u0626\u064a \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0628\u0643\u0641\u0627\u0621\u0629)\u060c \u0648\u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 (\u0627\u0644\u0645\u0633\u0627\u0647\u0645\u0629 \u0641\u064a \u0631\u0641\u0627\u0647\u064a\u0629 \u0627\u0644\u0645\u062c\u062a\u0645\u0639 \u0648\u062a\u062d\u0633\u064a\u0646 \u0638\u0631\u0648\u0641 \u0627\u0644\u0639\u0645\u0644)\u060c \u0648\u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 (\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645 \u0648\u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0645\u062f\u0649).<\/p>\n<h3 dir=\"rtl\">\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a<\/h3>\n<p dir=\"rtl\">\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a (Corporate Social Responsibility) \u0647\u064a \u0627\u0644\u062a\u0632\u0627\u0645 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0628\u0627\u0644\u0645\u0633\u0627\u0647\u0645\u0629 \u0641\u064a \u0627\u0644\u062a\u0646\u0645\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0639\u0645\u0644 \u0645\u0639 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0648\u0639\u0627\u0626\u0644\u0627\u062a\u0647\u0645 \u0648\u0627\u0644\u0645\u062c\u062a\u0645\u0639 \u0627\u0644\u0645\u062d\u0644\u064a \u0648\u0627\u0644\u0645\u062c\u062a\u0645\u0639 \u0643\u0643\u0644 \u0644\u062a\u062d\u0633\u064a\u0646 \u0646\u0648\u0639\u064a\u0629 \u0627\u0644\u062d\u064a\u0627\u0629 \u0628\u0637\u0631\u0642 \u062a\u062e\u062f\u0645 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0648\u0627\u0644\u062a\u0646\u0645\u064a\u0629 \u0645\u0639\u0627\u064b.<\/p>\n<p dir=\"rtl\">\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0623\u062e\u0630 \u0623\u0634\u0643\u0627\u0644\u0627\u064b \u0645\u062a\u0639\u062f\u062f\u0629: \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0627\u0644\u062a\u0639\u0644\u064a\u0645 \u0648\u0627\u0644\u0635\u062d\u0629 \u0648\u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u062a\u062d\u062a\u064a\u0629 \u0641\u064a \u0627\u0644\u0645\u062c\u062a\u0645\u0639\u0627\u062a \u0627\u0644\u0645\u062d\u0644\u064a\u0629\u060c \u0648\u062a\u0637\u0648\u064a\u0631 \u0645\u0646\u062a\u062c\u0627\u062a \u0648\u062e\u062f\u0645\u0627\u062a \u062a\u062d\u0644 \u0645\u0634\u0627\u0643\u0644 \u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0623\u0648 \u0628\u064a\u0626\u064a\u0629\u060c \u0648\u062a\u062d\u0633\u064a\u0646 \u0638\u0631\u0648\u0641 \u0627\u0644\u0639\u0645\u0644 \u0648\u0631\u0641\u0627\u0647\u064a\u0629 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646\u060c \u0648\u062a\u0637\u0628\u064a\u0642 \u0645\u0645\u0627\u0631\u0633\u0627\u062a \u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u062e\u0644\u0627\u0642\u064a\u0629 \u0648\u0634\u0641\u0627\u0641\u0629.<\/p>\n<p dir=\"rtl\">\u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0637\u0628\u0642 \u0645\u0628\u0627\u062f\u0626 \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0628\u0641\u0639\u0627\u0644\u064a\u0629 \u062a\u062d\u0642\u0642 \u0641\u0648\u0627\u0626\u062f \u0645\u062a\u0639\u062f\u062f\u0629: \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0633\u0645\u0639\u0629 \u0648\u0632\u064a\u0627\u062f\u0629 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646\u060c \u0648\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629\u060c \u0648\u0641\u062a\u062d \u0623\u0633\u0648\u0627\u0642 \u062c\u062f\u064a\u062f\u0629\u060c \u0648\u062c\u0630\u0628 \u0627\u0644\u0645\u0648\u0627\u0647\u0628 \u0627\u0644\u0645\u062a\u0645\u064a\u0632\u0629\u060c \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0645\u0639 \u0627\u0644\u062d\u0643\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0645\u062c\u062a\u0645\u0639\u0627\u062a \u0627\u0644\u0645\u062d\u0644\u064a\u0629.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0645\u0642\u062f\u0645\u0629 \u0644\u0645 \u062a\u0639\u062f \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0645\u062c\u0631\u062f \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0642\u0648\u0627\u0639\u062f \u0627\u0644\u062b\u0627\u0628\u062a\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u062a\u0637\u0628\u064a\u0642\u0647\u0627 \u0641\u064a \u062c\u0645\u064a\u0639 \u0627\u0644\u0638\u0631\u0648\u0641\u060c \u0628\u0644 \u0647\u064a \u0639\u0644\u0645 \u062d\u064a\u0648\u064a \u064a\u062a\u0637\u0648\u0631 \u0648\u064a\u062a\u063a\u064a\u0631 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0644\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u062c\u0630\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629 \u0648\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0648\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629. \u0625\u0646 \u0641\u0647\u0645 \u0647\u0630\u0627 \u0627\u0644\u062a\u0637\u0648\u0631 \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0631\u062d\u0644\u0629 \u062a\u0627\u0631\u064a\u062e\u064a\u0629\u060c \u0628\u0644 \u0647\u0648 \u0636\u0631\u0648\u0631\u0629 \u062d\u062a\u0645\u064a\u0629 \u0644\u0623\u064a \u0645\u062f\u064a\u0631 \u0623\u0648 \u0642\u0627\u0626\u062f \u064a\u0631\u064a\u062f \u0623\u0646 \u064a\u0643\u0648\u0646 \u0641\u0639\u0627\u0644\u0627\u064b \u0641\u064a \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u062d\u0627\u062f\u064a \u0648\u0627\u0644\u0639\u0634\u0631\u064a\u0646. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12626,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_kadence_starter_templates_imported_post":false,"footnotes":""},"categories":[35,179],"tags":[],"class_list":{"0":"post-12850","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-35","8":"category-179"},"jetpack_featured_media_url":"https:\/\/camecenter.com\/blog\/wp-content\/uploads\/2025\/07\/pexels-photo-7172856-7172856-scaled.jpg","uagb_featured_image_src":{"full":["https:\/\/camecenter.com\/blog\/wp-content\/uploads\/2025\/07\/pexels-photo-7172856-7172856-scaled.jpg",2560,1707,false],"thumbnail":["https:\/\/camecenter.com\/blog\/wp-content\/uploads\/2025\/07\/pexels-photo-7172856-7172856-150x150.jpg",150,150,true],"medium":["https:\/\/camecenter.com\/blog\/wp-content\/uploads\/2025\/07\/pexels-photo-7172856-7172856-300x200.jpg",300,200,true],"medium_large":["https:\/\/camecenter.com\/blog\/wp-content\/uploads\/2025\/07\/pexels-photo-7172856-7172856-768x512.jpg",696,464,true],"large":["https:\/\/camecenter.com\/blog\/wp-content\/uploads\/2025\/07\/pexels-photo-7172856-7172856-1024x683.jpg",696,464,true],"1536x1536":["https:\/\/camecenter.com\/blog\/wp-content\/uploads\/2025\/07\/pexels-photo-7172856-7172856-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/camecenter.com\/blog\/wp-content\/uploads\/2025\/07\/pexels-photo-7172856-7172856-2048x1365.jpg",2048,1365,true],"td_0x420":["https:\/\/camecenter.com\/blog\/wp-content\/uploads\/2025\/07\/pexels-photo-7172856-7172856-630x420.jpg",630,420,true],"td_80x60":["https:\/\/camecenter.com\/blog\/wp-content\/uploads\/2025\/07\/pexels-photo-7172856-7172856-80x60.jpg",80,60,true],"td_218x150":["https:\/\/camecenter.com\/blog\/wp-content\/uploads\/2025\/07\/pexels-photo-7172856-7172856-218x150.jpg",218,150,true],"td_324x400":["https:\/\/camecenter.com\/blog\/wp-content\/uploads\/2025\/07\/pexels-photo-7172856-7172856-324x400.jpg",324,400,true],"td_485x360":["https:\/\/camecenter.com\/blog\/wp-content\/uploads\/2025\/07\/pexels-photo-7172856-7172856-485x360.jpg",485,360,true],"td_696x0":["https:\/\/camecenter.com\/blog\/wp-content\/uploads\/2025\/07\/pexels-photo-7172856-7172856-696x464.jpg",696,464,true],"td_1068x0":["https:\/\/camecenter.com\/blog\/wp-content\/uploads\/2025\/07\/pexels-photo-7172856-7172856-1068x712.jpg",1068,712,true],"td_1920x0":["https:\/\/camecenter.com\/blog\/wp-content\/uploads\/2025\/07\/pexels-photo-7172856-7172856-1920x1280.jpg",1920,1280,true],"td_100x70":["https:\/\/camecenter.com\/blog\/wp-content\/uploads\/2025\/07\/pexels-photo-7172856-7172856-100x70.jpg",100,70,true],"td_265x198":["https:\/\/camecenter.com\/blog\/wp-content\/uploads\/2025\/07\/pexels-photo-7172856-7172856-265x198.jpg",265,198,true],"td_324x160":["https:\/\/camecenter.com\/blog\/wp-content\/uploads\/2025\/07\/pexels-photo-7172856-7172856-324x160.jpg",324,160,true],"td_324x235":["https:\/\/camecenter.com\/blog\/wp-content\/uploads\/2025\/07\/pexels-photo-7172856-7172856-324x235.jpg",324,235,true],"td_356x220":["https:\/\/camecenter.com\/blog\/wp-content\/uploads\/2025\/07\/pexels-photo-7172856-7172856-356x220.jpg",356,220,true],"td_356x364":["https:\/\/camecenter.com\/blog\/wp-content\/uploads\/2025\/07\/pexels-photo-7172856-7172856-356x364.jpg",356,364,true],"td_533x261":["https:\/\/camecenter.com\/blog\/wp-content\/uploads\/2025\/07\/pexels-photo-7172856-7172856-533x261.jpg",533,261,true],"td_534x462":["https:\/\/camecenter.com\/blog\/wp-content\/uploads\/2025\/07\/pexels-photo-7172856-7172856-534x462.jpg",534,462,true],"td_696x385":["https:\/\/camecenter.com\/blog\/wp-content\/uploads\/2025\/07\/pexels-photo-7172856-7172856-696x385.jpg",696,385,true],"td_741x486":["https:\/\/camecenter.com\/blog\/wp-content\/uploads\/2025\/07\/pexels-photo-7172856-7172856-741x486.jpg",741,486,true],"td_1068x580":["https:\/\/camecenter.com\/blog\/wp-content\/uploads\/2025\/07\/pexels-photo-7172856-7172856-1068x580.jpg",1068,580,true]},"uagb_author_info":{"display_name":"came","author_link":"https:\/\/camecenter.com\/blog\/author\/came\/"},"uagb_comment_info":0,"uagb_excerpt":"\u0645\u0642\u062f\u0645\u0629 \u0644\u0645 \u062a\u0639\u062f \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0645\u062c\u0631\u062f \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0642\u0648\u0627\u0639\u062f \u0627\u0644\u062b\u0627\u0628\u062a\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u062a\u0637\u0628\u064a\u0642\u0647\u0627 \u0641\u064a \u062c\u0645\u064a\u0639 \u0627\u0644\u0638\u0631\u0648\u0641\u060c \u0628\u0644 \u0647\u064a \u0639\u0644\u0645 \u062d\u064a\u0648\u064a \u064a\u062a\u0637\u0648\u0631 \u0648\u064a\u062a\u063a\u064a\u0631 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0644\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u062c\u0630\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629 \u0648\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0648\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629. \u0625\u0646 \u0641\u0647\u0645 \u0647\u0630\u0627 \u0627\u0644\u062a\u0637\u0648\u0631 \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0631\u062d\u0644\u0629 \u062a\u0627\u0631\u064a\u062e\u064a\u0629\u060c \u0628\u0644 \u0647\u0648 \u0636\u0631\u0648\u0631\u0629 \u062d\u062a\u0645\u064a\u0629 \u0644\u0623\u064a \u0645\u062f\u064a\u0631 \u0623\u0648 \u0642\u0627\u0626\u062f \u064a\u0631\u064a\u062f \u0623\u0646 \u064a\u0643\u0648\u0646 \u0641\u0639\u0627\u0644\u0627\u064b \u0641\u064a \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u062d\u0627\u062f\u064a \u0648\u0627\u0644\u0639\u0634\u0631\u064a\u0646.&hellip;","_links":{"self":[{"href":"https:\/\/camecenter.com\/blog\/wp-json\/wp\/v2\/posts\/12850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/camecenter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/camecenter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/camecenter.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/camecenter.com\/blog\/wp-json\/wp\/v2\/comments?post=12850"}],"version-history":[{"count":1,"href":"https:\/\/camecenter.com\/blog\/wp-json\/wp\/v2\/posts\/12850\/revisions"}],"predecessor-version":[{"id":12851,"href":"https:\/\/camecenter.com\/blog\/wp-json\/wp\/v2\/posts\/12850\/revisions\/12851"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/camecenter.com\/blog\/wp-json\/wp\/v2\/media\/12626"}],"wp:attachment":[{"href":"https:\/\/camecenter.com\/blog\/wp-json\/wp\/v2\/media?parent=12850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/camecenter.com\/blog\/wp-json\/wp\/v2\/categories?post=12850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/camecenter.com\/blog\/wp-json\/wp\/v2\/tags?post=12850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}