{"id":12856,"date":"2025-07-30T17:56:15","date_gmt":"2025-07-30T15:56:15","guid":{"rendered":"https:\/\/camecenter.com\/blog\/?p=12856"},"modified":"2026-04-14T17:59:11","modified_gmt":"2026-04-14T15:59:11","slug":"%d9%85%d9%86-%d8%a7%d9%84%d8%b1%d8%b4%d8%a7%d9%82%d8%a9-%d8%a5%d9%84%d9%89-%d8%a7%d9%84%d8%b1%d8%b4%d8%a7%d9%82%d8%a9-%d8%a7%d9%84%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a9","status":"publish","type":"post","link":"https:\/\/camecenter.com\/blog\/%d9%85%d9%86-%d8%a7%d9%84%d8%b1%d8%b4%d8%a7%d9%82%d8%a9-%d8%a5%d9%84%d9%89-%d8%a7%d9%84%d8%b1%d8%b4%d8%a7%d9%82%d8%a9-%d8%a7%d9%84%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a9\/","title":{"rendered":"\u0627\u0644\u0631\u0634\u0627\u0642\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 – \u0623\u0633\u0628\u0627\u0628 \u0638\u0647\u0648\u0631 \u0648\u0627\u0646\u062a\u0634\u0627\u0631 \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0631\u0634\u0627\u0642\u0629 – \u0648\u062a\u0637\u0648\u0631\u0647\u0627 \u0645\u0646 \u0627\u0644\u062a\u0635\u0646\u064a\u0639 \u0625\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629"},"content":{"rendered":"
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\u0623\u0633\u0628\u0627\u0628 \u0638\u0647\u0648\u0631 \u0648\u0627\u0646\u062a\u0634\u0627\u0631 \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0631\u0634\u0627\u0642\u0629 <\/span><\/h1>\n<\/figure>\n<\/div>\n<\/div>\n
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\u0648\u062a\u0637\u0648\u0631\u0647\u0627 \u0645\u0646 \u0627\u0644\u0631\u0634\u0627\u0642\u0629 \u0641\u0649 \u0645\u062c\u0627\u0644 \u0627\u0644\u062a\u0635\u0646\u064a\u0639 \u0625\u0644\u0649 \u0627\u0644\u0631\u0634\u0627\u0642\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/span><\/h1>\n

From Agility to STRATEGIC AGILITY<\/span><\/strong><\/span><\/h1>\n

\u0628\u0642\u0644\u0645:<\/span><\/p>\n

\u062f. \u062d\u0633\u064a\u0646 \u0627\u0644\u063a\u0631\u0627\u0628<\/strong><\/span><\/p>\n

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\u0645\u0642\u062f\u0645\u0629<\/span><\/h2>\n

\u064a\u064f\u0628\u064a\u0651\u0646 \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644 \u0623\u0633\u0628\u0627\u0628 \u0646\u0634\u0623\u0629 \u0648\u0627\u0646\u062a\u0634\u0627\u0631 \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0631\u0634\u0627\u0642\u0629 \u0641\u064a \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0648\u062a\u0637\u0648\u0631\u0647 \u0625\u0644\u0649 \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0631\u0634\u0627\u0642\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 Strategic agility <\/span>\u0641\u0645\u0639 \u0627\u0644\u062a\u062d\u0648\u0651\u0644\u0627\u062a \u0627\u0644\u0645\u062a\u0633\u0627\u0631\u0639\u0629 \u0648\u0627\u0644\u0639\u0645\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u0634\u0647\u062f\u0647\u0627 \u0627\u0644\u0639\u0627\u0644\u0645 \u0645\u0646\u0630 \u0623\u0648\u0627\u062e\u0631 \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u0639\u0634\u0631\u064a\u0646 \u0641\u064a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0648\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0648\u0627\u0644\u0645\u062c\u062a\u0645\u0639\u060c \u0627\u0646\u0639\u0643\u0633\u062a \u062a\u0644\u0643 \u0627\u0644\u0645\u062a\u063a\u064a\u0651\u0631\u0627\u062a \u0639\u0644\u0649 \u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0648\u062a\u0648\u0642\u0651\u0639\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0623\u0633\u0648\u0627\u0642. \u0648\u0641\u064a \u0645\u0648\u0627\u062c\u0647\u0629 \u0647\u0630\u0647 \u0627\u0644\u0627\u0636\u0637\u0631\u0627\u0628\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0645\u0631\u0629\u060c \u0628\u0631\u0632 \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0631\u0634\u0627\u0642\u0629 (Agility) \u0643\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0625\u062f\u0627\u0631\u064a\u0629 \u062c\u062f\u064a\u062f\u0629 \u062a\u0645\u0643\u0651\u0646 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0645\u0646 \u0627\u0633\u062a\u0628\u0627\u0642 \u0627\u0644\u0623\u062d\u062f\u0627\u062b \u0628\u0633\u0631\u0639\u0629 \u0648\u0645\u0631\u0648\u0646\u0629.<\/span><\/p>\n

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\u062d\u0627\u062c\u0629 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0625\u0644\u0649 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0646\u0638\u0631 \u0641\u064a \u0627\u0644\u0645\u062f\u0627\u062e\u0644 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0637\u0628\u0651\u0642\u0629 \u062d\u0627\u0644\u064a\u064b\u0627<\/span><\/h2>\n

\u064a\u0648\u0627\u062c\u0647 \u0627\u0644\u0639\u0627\u0644\u0645 \u0645\u0646\u0630 \u0623\u0648\u0627\u062e\u0631 \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u0639\u0634\u0631\u064a\u0646 \u0648\u062d\u062a\u0649 \u0648\u0642\u062a\u0646\u0627 \u0627\u0644\u062d\u0627\u0644\u064a \u062a\u063a\u064a\u0651\u0631\u0627\u062a \u0636\u062e\u0645\u0629 \u0648\u0639\u0645\u064a\u0642\u0629 \u0648\u0645\u0633\u062a\u0645\u0631\u0629 \u0641\u064a \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u0648\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629 \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0648\u0642\u062f \u0623\u062f\u0651\u0649 \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0639\u0627\u0644\u0645\u064a \u0641\u064a \u0627\u0644\u062a\u0639\u0644\u064a\u0645 \u0648\u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u062d\u062f\u0651\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0648\u062a\u0633\u0627\u0631\u0639 \u0648\u062a\u064a\u0631\u0629 \u0638\u0647\u0648\u0631 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u0633\u0648\u0642\u060c \u0641\u0636\u0644\u064b\u0627 \u0639\u0646 \u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0636\u062e\u0645\u0629 \u0625\u0644\u0649 \u0623\u0633\u0648\u0627\u0642 \u0645\u062a\u062e\u0635\u0635\u0629 (Niche Markets)\u060c \u0648\u0627\u0631\u062a\u0641\u0627\u0639 \u062a\u0648\u0642\u0651\u0639\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0646\u0627\u0645\u064a \u0645\u062a\u0637\u0644\u0628\u0627\u062a\u0647\u0645. \u0648\u0642\u062f \u062a\u0637\u0644\u0651\u0628 \u0647\u0630\u0627 \u0627\u0644\u0648\u0627\u0642\u0639 \u0627\u0644\u062d\u0631\u062c \u0625\u062c\u0631\u0627\u0621 \u062a\u0639\u062f\u064a\u0644\u0627\u062a \u062c\u0648\u0647\u0631\u064a\u0629 \u0639\u0644\u0649 \u0643\u0644\u0651\u064d \u0645\u0646 \u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0627\u0644\u0639\u0645\u0644 \u0648\u0627\u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u0648\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0646\u0638\u0631 \u0641\u064a \u0645\u062f\u0649 \u062c\u062f\u0648\u0649 \u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0648\u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0648\u0627\u0644\u0645\u0639\u0627\u0635\u0631\u0629.<\/span><\/p>\n

\u0648\u0627\u0646\u0639\u0643\u0627\u0633\u064b\u0627 \u0644\u0647\u0630\u0647 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0633\u0631\u064a\u0639\u0629 \u0648\u0627\u0644\u0645\u062a\u0644\u0627\u062d\u0642\u0629 \u0641\u064a \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0648\u0627\u0644\u0633\u064a\u0627\u0633\u064a\u0629 \u0648\u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629 \u0648\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u062d\u0648\u0644 \u0627\u0644\u0639\u0627\u0644\u0645\u060c \u0648\u0638\u0647\u0648\u0631 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0645\u0633\u0628\u0648\u0642\u0629 \u0648\u0632\u064a\u0627\u062f\u0629 \u062d\u062f\u0651\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0648\u062a\u0628\u062f\u0651\u0644 \u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0648\u062a\u0648\u0642\u0651\u0639\u0627\u062a\u0647\u060c \u0623\u0636\u062d\u062a \u0633\u0645\u0627\u062a \u0628\u064a\u0626\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u062a\u062a\u0644\u062e\u0651\u0635 \u0641\u064a \u0627\u0636\u0637\u0631\u0627\u0628 (Turbulence) \u062f\u0627\u0626\u0645 \u0648\u0639\u062f\u0645 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0646\u0628\u0624 (Unpredictability). \u0648\u0645\u0646 \u062b\u0645\u0651 \u0623\u0635\u0628\u062d\u062a \u0645\u0646 \u0623\u0647\u0645 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0645\u062f\u064a\u0631\u064a\u0646 \u0627\u0644\u064a\u0648\u0645 \u0647\u064a \u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629 \u0648\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0641\u064a \u0638\u0644\u0651 \u062d\u0627\u0644\u0627\u062a \u0639\u062f\u0645 \u0627\u0644\u064a\u0642\u064a\u0646 (Uncertainty) \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629 \u0648\u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629.<\/span><\/p>\n

\u064a\u0634\u064a\u0631 \u0628\u0639\u0636 \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u0639\u0627\u0644\u0645 \u0642\u062f \u062f\u062e\u0644 \u0645\u0646\u0630 \u0645\u0637\u0644\u0639 \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u062d\u0627\u062f\u064a \u0648\u0627\u0644\u0639\u0634\u0631\u064a\u0646 \u0645\u0631\u062d\u0644\u0629 \u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u062c\u062f\u064a\u062f\u0629 \u0623\u0637\u0644\u0642 \u0639\u0644\u064a\u0647\u0627 “\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0627\u0636\u0637\u0631\u0627\u0628 \u0627\u0644\u0645\u0633\u062a\u0645\u0631” (Continuous Turbulence Stage) \u0648\u0641\u0642\u064b\u0627 \u0644\u0644\u0628\u0631\u0648\u0641\u064a\u0633\u0648\u0631 \u0641\u064a\u0644\u064a\u0628 \u0643\u0648\u062a\u0644\u0631 (Philip Kotler)\u060c \u062d\u064a\u062b \u0628\u0627\u062a\u062a \u0627\u0644\u062a\u063a\u064a\u0651\u0631\u0627\u062a \u0648\u0627\u0644\u0627\u0636\u0637\u0631\u0627\u0628\u0627\u062a \u0641\u064a \u0628\u064a\u0626\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u062a\u062d\u062f\u062b \u0628\u0648\u062a\u064a\u0631\u0629 \u0633\u0631\u064a\u0639\u0629 \u0648\u0645\u062a\u0648\u0627\u0635\u0644\u0629 \u0648\u062f\u0648\u0646 \u0627\u0646\u0642\u0637\u0627\u0639\u060c \u0648\u0623\u0635\u0628\u062d \u062d\u062f\u0648\u062b \u0627\u0644\u0627\u0636\u0637\u0631\u0627\u0628\u0627\u062a \u0648\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0633\u0631\u064a\u0639\u0629 \u0648\u063a\u064a\u0631 \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629 \u0647\u0648 \u0627\u0644\u0648\u0636\u0639 \u0627\u0644\u0627\u0639\u062a\u064a\u0627\u062f\u064a \u0627\u0644\u062c\u062f\u064a\u062f.<\/span><\/p>\n

Philip Kotler and John A. Caslione. Chaotics: The Business of Managing and Marketing in the Age of Turbulence. AMACOM Div American Mgmt Assn, 2009.<\/span><\/p>\n

\u0641\u0636\u0644\u064b\u0627 \u0639\u0646 \u0630\u0644\u0643\u060c \u0623\u0635\u0628\u062d\u0646\u0627 \u0646\u0639\u064a\u0634 \u0641\u064a\u0645\u0627 \u064a\u064f\u0639\u0631\u0641 \u0628\u0640 \u0639\u0627\u0644\u0645 \u201cVUCA\u201d\u060c \u0623\u064a \u0639\u0627\u0644\u0645 \u064a\u062a\u0633\u0645 \u0628\u0627\u0644\u062a\u0642\u0644\u0651\u0628 (Volatility)\u060c \u0648\u0639\u062f\u0645 \u0627\u0644\u064a\u0642\u064a\u0646 (Uncertainty)\u060c \u0648\u0627\u0644\u062a\u0639\u0642\u064a\u062f (Complexity)\u060c \u0648\u0627\u0644\u063a\u0645\u0648\u0636 (Ambiguity). \u0648\u064a\u064f\u0642\u0635\u062f \u0628\u0627\u0644\u0627\u0636\u0637\u0631\u0627\u0628\u0627\u062a (Turbulences) \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0633\u0631\u064a\u0639\u0629 \u0648\u063a\u064a\u0631 \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u062f\u062b \u0641\u064a \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0623\u0648 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0629 \u0648\u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0623\u062f\u0627\u0626\u0647\u0627. \u0648\u0645\u0646 \u0623\u0647\u0645 \u0627\u0644\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u062a\u064a \u062a\u0645\u064a\u0632 \u0627\u0644\u0627\u0636\u0637\u0631\u0627\u0628 \u0639\u0646 \u0627\u0644\u0623\u0632\u0645\u0627\u062a \u0648\u0627\u0644\u062d\u0627\u0644\u0627\u062a \u0627\u0644\u062d\u0631\u062c\u0629 \u0627\u0644\u0623\u062e\u0631\u0649 \u0647\u064a:<\/span><\/p>\n

    \n
  1. \u062d\u062f\u0648\u062b \u062a\u063a\u064a\u0651\u0631\u0627\u062a \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0648\u0627\u0633\u0639 \u0648\u0639\u062f\u0645 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0633\u064a\u0637\u0631\u0629 \u0639\u0644\u064a\u0647\u0627.<\/li>\n
  2. \u0627\u0644\u0633\u0631\u0639\u0629 \u0627\u0644\u0639\u0627\u0644\u064a\u0629 \u0644\u0644\u062a\u0642\u0644\u0651\u0628\u0627\u062a.<\/li>\n
  3. \u0638\u0647\u0648\u0631 \u0623\u0646\u0645\u0627\u0637 \u063a\u064a\u0631 \u0648\u0627\u0636\u062d\u0629 \u0644\u062a\u0637\u0648\u0631 \u0627\u0644\u0623\u062d\u062f\u0627\u062b \u0645\u0645\u0627 \u064a\u062e\u0644\u0642 \u0648\u0636\u0639\u064b\u0627 \u0641\u0648\u0636\u0648\u064a\u064b\u0627 \u0648\u063a\u064a\u0631 \u0645\u062a\u0648\u0642\u0639.<\/li>\n<\/ol>\n

    \u062a\u0624\u062b\u0631 \u0627\u0644\u0627\u0636\u0637\u0631\u0627\u0628\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0645\u0631\u0629 \u0633\u0644\u0628\u064a\u064b\u0627 \u0639\u0644\u0649 \u0623\u062f\u0627\u0621 \u0645\u0639\u0638\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0648\u0639\u0644\u0649 \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062f\u064a\u0631\u064a\u0646 \u0641\u064a \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629\u061b \u0641\u0643\u0644\u0651\u0645\u0627 \u0632\u0627\u062f \u0639\u062f\u0645 \u0627\u0644\u064a\u0642\u064a\u0646\u060c \u0632\u0627\u062f\u062a \u0627\u0644\u0639\u0648\u0627\u0626\u0642 \u0623\u0645\u0627\u0645 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0647\u062f\u0651\u062f \u0628\u0642\u0627\u0621 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0646\u0645\u0648\u0651\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a. \u0648\u0647\u0630\u0627 \u0645\u0627 \u0623\u062b\u0628\u062a\u062a\u0647 \u0639\u062f\u0629 \u062f\u0631\u0627\u0633\u0627\u062a \u0623\u0643\u0651\u062f\u062a \u0623\u0646 \u0645\u0639\u0638\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062d\u0648\u0644 \u0627\u0644\u0639\u0627\u0644\u0645 \u062a\u0648\u0627\u062c\u0647 \u062a\u0647\u062f\u064a\u062f\u0627\u062a \u0639\u062f\u0651\u0629 \u0646\u062a\u064a\u062c\u0629 \u062a\u0635\u0627\u0639\u062f \u062d\u062f\u0629 \u0627\u0644\u0627\u0636\u0637\u0631\u0627\u0628\u0627\u062a \u0648\u0633\u0631\u0639\u062a\u0647\u0627 \u0641\u064a \u0628\u064a\u0626\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644.<\/span><\/p>\n

    \u062f\u0641\u0639\u062a \u0647\u0630\u0647 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u0645\u062f\u064a\u0631\u064a\u0646 \u0625\u0644\u0649 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0643\u0644 \u0634\u064a\u0621: \u0627\u0628\u062a\u062f\u0627\u0621\u064b \u0645\u0646 \u0627\u0644\u0645\u062f\u0627\u062e\u0644 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0648\u0627\u0644\u0647\u064a\u0627\u0643\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0648\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u060c \u0648\u0635\u0648\u0644\u064b\u0627 \u0625\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0648\u0627\u0644\u0646\u0638\u0645 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u062c\u0648\u0647\u0631\u064a\u0629\u060c \u0648\u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0645\u062f\u0627\u062e\u0644 \u0625\u062f\u0627\u0631\u064a\u0629 \u062c\u062f\u064a\u062f\u0629 \u062a\u0645\u0646\u062d \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0648\u0627\u0644\u0633\u0631\u064a\u0639 \u0644\u0645\u0648\u0627\u0631\u062f\u0647\u0627 \u0648\u0639\u0646\u0627\u0635\u0631\u0647\u0627 \u0643\u0627\u0641\u0629\u060c \u0628\u062d\u064a\u062b \u062a\u062a\u0645\u0643\u0651\u0646 \u0645\u0646 \u0645\u0648\u0627\u0643\u0628\u0629 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629 \u0641\u064a \u0628\u064a\u0626\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644. \u0648\u0645\u0639 \u062a\u0632\u0627\u064a\u062f \u0633\u0631\u0639\u0629 \u0627\u0644\u062a\u063a\u064a\u0651\u0631\u0627\u062a \u0648\u0636\u0639\u0641 \u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a\u060c \u0628\u0631\u0632\u062a \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0645\u0641\u0647\u0648\u0645 \u062d\u062f\u064a\u062b \u0641\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u060c \u0647\u0648 \u0627\u0644\u0631\u0634\u0627\u0642\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 (Strategic Agility).<\/span><\/p>\n

    \u0627\u0643\u062a\u0633\u0628 \u0645\u0648\u0636\u0648\u0639 \u0627\u0644\u0631\u0634\u0627\u0642\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0623\u0647\u0645\u064a\u0629 \u0645\u062a\u0632\u0627\u064a\u062f\u0629 \u0641\u064a \u0627\u0644\u0633\u0646\u0648\u0627\u062a \u0627\u0644\u0623\u062e\u064a\u0631\u0629\u060c \u0644\u0643\u0648\u0646\u0647 \u0646\u0647\u062c\u064b\u0627 \u0625\u062f\u0627\u0631\u064a\u064b\u0627 \u064a\u0642\u062f\u0651\u0645 \u062d\u0644\u0648\u0644\u064b\u0627 \u0639\u0645\u0644\u064a\u0629 \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0628\u0642\u0627\u0621 \u0648\u0627\u0644\u0646\u0645\u0648 \u0648\u0627\u0644\u0627\u0632\u062f\u0647\u0627\u0631 \u0641\u064a \u0638\u0644 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u0645\u0636\u0637\u0631\u0628\u0629 \u0648\u063a\u064a\u0627\u0628 \u0627\u0644\u064a\u0642\u064a\u0646. \u0648\u0623\u0636\u062d\u062a \u0627\u0644\u0631\u0634\u0627\u0642\u0629 \u0627\u0644\u0648\u0633\u064a\u0644\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0642\u062f\u0631\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0641\u064a \u062e\u0636\u0645 \u0627\u0644\u0627\u0636\u0637\u0631\u0627\u0628\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0645\u0631\u0629 \u0627\u0644\u062a\u064a \u062a\u0634\u0647\u062f\u0647\u0627 \u0628\u064a\u0626\u0627\u062a \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u064a\u0648\u0645. \u0648\u0641\u064a \u0638\u0644 \u0633\u0631\u0639\u0629 \u0627\u0644\u062a\u063a\u064a\u0651\u0631 \u0648\u0645\u0641\u0627\u062c\u0622\u062a \u0627\u0644\u0623\u062d\u062f\u0627\u062b \u0641\u064a \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u0645\u0636\u0637\u0631\u0628\u0629 (Chaos Environment) \u0627\u0644\u062a\u064a \u062a\u0634\u0647\u062f \u0638\u0647\u0648\u0631\u064b\u0627 \u0645\u0641\u0627\u062c\u0626\u064b\u0627 \u0644\u0644\u0623\u0633\u0648\u0627\u0642 \u0648\u062a\u0635\u0627\u062f\u0645\u064b\u0627 \u0645\u0633\u062a\u0645\u0631\u064b\u0627 \u0628\u064a\u0646\u0647\u0627 \u0648\u062a\u0637\u0648\u0631\u064b\u0627 \u0648\u0627\u0646\u0642\u0633\u0627\u0645\u064b\u0627 \u0648\u0627\u0646\u0647\u064a\u0627\u0631\u064b\u0627 \u0633\u0631\u064a\u0639\u064b\u0627\u060c \u0644\u0627 \u0633\u0628\u064a\u0644 \u0644\u0644\u0628\u0642\u0627\u0621 \u0648\u0627\u0644\u0627\u0632\u062f\u0647\u0627\u0631 \u0625\u0644\u0627 \u0639\u0628\u0631 \u0627\u0644\u0631\u0634\u0627\u0642\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0642\u0627\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u0632\u0648\u064a\u062f \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0628\u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0648\u0633\u0631\u0639\u0629 \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0648\u0625\u0639\u0627\u062f\u0629 \u0636\u0628\u0637 \u0627\u0644\u062a\u0648\u062c\u0651\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0628\u062a\u0643\u0627\u0631 \u0637\u0631\u0642 \u062c\u062f\u064a\u062f\u0629 \u0644\u062e\u0644\u0642 \u0627\u0644\u0642\u064a\u0645\u0629.<\/span><\/p>\n

    \"Article<\/p>\n

    \u0646\u0634\u0623\u0629 \u0648\u0627\u0646\u062a\u0634\u0627\u0631 \u0645\u0635\u0637\u0644\u062d \u0627\u0644\u0631\u0634\u0627\u0642\u0629<\/span><\/strong><\/h4>\n

    (Agility)<\/span><\/strong><\/h4>\n

    \u0648\u0645\u0642\u0627\u0631\u0646\u062a\u0647 \u0628\u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649<\/span><\/strong><\/h4>\n

    1. \u0638\u0647\u0648\u0631 \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0631\u0634\u0627\u0642\u0629<\/span><\/strong><\/h4>\n

    \u0627\u0633\u062a\u062e\u062f\u0645 \u0645\u0635\u0637\u0644\u062d \u0627\u0644\u0631\u0634\u0627\u0642\u0629 (Agility) \u0644\u0623\u0648\u0644 \u0645\u0631\u0629 \u0639\u0627\u0645 1991\u0645 \u0639\u0644\u0649 \u064a\u062f \u0623\u0631\u0628\u0639\u0629 \u0628\u0627\u062d\u062b\u064a\u0646 \u0645\u0646 \u0645\u0639\u0647\u062f “Iacocca” \u0627\u0644\u062a\u0627\u0628\u0639 \u0644\u062c\u0627\u0645\u0639\u0629 “Lehigh” \u0641\u064a \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629\u060c \u0636\u0645\u0646 \u062a\u0642\u0631\u064a\u0631 \u0628\u0639\u0646\u0648\u0627\u0646:<\/span><\/p>\n

    “\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u062d\u0627\u062f\u064a \u0648\u0627\u0644\u0639\u0634\u0631\u064a\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u0646\u0627\u0639\u064a\u0629” (21st Century Manufacturing Enterprise Strategy: An Industry-Led View)<\/span><\/p>\n

    \u0648\u064a\u064f\u0639\u0631\u0641 \u0647\u0630\u0627 \u0627\u0644\u062a\u0642\u0631\u064a\u0631 \u0628\u0627\u0633\u0645 “\u062a\u0642\u0631\u064a\u0631 \u0644\u0647\u0627\u064a” (Lehigh Report)\u060c \u0648\u0642\u062f \u0623\u064f\u0639\u062f \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u062a\u0643\u0644\u064a\u0641 \u0645\u0646 \u0627\u0644\u0643\u0648\u0646\u063a\u0631\u0633 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a \u0639\u0627\u0645 1990 \u0644\u0644\u0628\u062d\u062b \u0639\u0646 \u062d\u0644\u0648\u0644 \u0639\u0627\u062c\u0644\u0629 \u0644\u0645\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0636\u063a\u0648\u0637 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u062d\u0627\u062f\u0629 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629\u060c \u0627\u0644\u062a\u064a \u0648\u0627\u062c\u0647\u062a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u0646\u0627\u0639\u064a\u0629 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629 \u0627\u0644\u0643\u0628\u0631\u0649 \u0622\u0646\u0630\u0627\u0643 \u0628\u0633\u0628\u0628 \u0627\u0644\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0627\u0644\u0639\u0627\u0644\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0622\u0633\u064a\u0648\u064a\u0629\u060c \u0648\u0644\u0627 \u0633\u064a\u0645\u0627 \u0627\u0644\u064a\u0627\u0628\u0627\u0646\u064a\u0629\u060c \u0645\u0645\u0627 \u0647\u062f\u062f \u0645\u0643\u0627\u0646\u0629 \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629.<\/span><\/p>\n

    \u0627\u062a\u062e\u0630 \u0627\u0644\u0643\u0648\u0646\u063a\u0631\u0633 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a \u0639\u0627\u0645 1990 \u0642\u0631\u0627\u0631\u0627\u062a \u0639\u0627\u062c\u0644\u0629 \u0648\u0623\u0635\u062f\u0631 \u0623\u0648\u0627\u0645\u0631\u0647 \u0644\u0648\u0632\u0627\u0631\u0629 \u0627\u0644\u062f\u0641\u0627\u0639 (DOD) \u0628\u062a\u0634\u0643\u064a\u0644 \u0641\u0631\u064a\u0642 \u0639\u0645\u0644 \u0645\u0634\u062a\u0631\u0643 \u0628\u064a\u0646 \u0648\u0643\u0627\u0644\u0627\u062a \u0627\u0644\u0628\u0646\u062a\u0627\u063a\u0648\u0646 \u0644\u062f\u0631\u0627\u0633\u0629 \u0647\u0630\u0647 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0646\u0638\u0631\u064b\u0627 \u0644\u062e\u0637\u0631\u0647\u0627 \u0639\u0644\u0649 \u0645\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u0646\u0627\u0639\u064a\u0629 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629\u060c \u0648\u0636\u0631\u0648\u0631\u0629 \u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062c\u062f\u064a\u062f\u0629 \u0644\u0644\u062a\u0635\u0646\u064a\u0639 \u062a\u0639\u064a\u0646\u0647\u0627 \u0639\u0644\u0649 \u0627\u0633\u062a\u0639\u0627\u062f\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u062a\u0647\u0627. \u0648\u0643\u0627\u0646 \u0645\u0646 \u0628\u064a\u0646 \u0627\u0644\u062c\u0647\u0627\u062a \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0641\u064a \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0645\u0639\u0647\u062f “Iacocca”\u060c \u0627\u0644\u0630\u064a \u0643\u064f\u0644\u0651\u0641 \u0628\u0625\u0639\u062f\u0627\u062f \u062a\u0642\u0631\u064a\u0631 \u0639\u0646 \u0627\u0644\u0631\u0624\u064a\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0635\u0646\u0627\u0639\u064a\u0629 \u0627\u0644\u0645\u0642\u062a\u0631\u062d\u0629 \u0644\u0644\u0642\u0631\u0646 \u0627\u0644\u062d\u0627\u062f\u064a \u0648\u0627\u0644\u0639\u0634\u0631\u064a\u0646\u060c \u0648\u0627\u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u062a\u0637\u0628\u064a\u0642 \u0647\u0630\u0647 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0641\u064a \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629.<\/span><\/p>\n

    \u0648\u0642\u062f \u0637\u0631\u062d \u0627\u0644\u062a\u0642\u0631\u064a\u0631 \u0639\u0627\u0645 1991 \u0648\u0644\u0623\u0648\u0644 \u0645\u0631\u0629 \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0645\u062b\u0644 \u0627\u0644\u0631\u0634\u0627\u0642\u0629 (Agility) \u0648\u0627\u0644\u062a\u0635\u0646\u064a\u0639 \u0627\u0644\u0631\u0634\u064a\u0642 (Agile Manufacturing) \u0648\u0627\u0644\u0631\u0634\u0627\u0642\u0629 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 (Organizational Agility) \u0628\u0648\u0635\u0641\u0647\u0627 \u0645\u062f\u0627\u062e\u0644 \u0625\u062f\u0627\u0631\u064a\u0629 \u062c\u062f\u064a\u062f\u0629 \u064a\u0646\u0628\u063a\u064a \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u0646\u0627\u0639\u064a\u0629 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629 \u062a\u0628\u0646\u0651\u064a\u0647\u0627 \u0644\u0644\u0628\u0642\u0627\u0621 \u0648\u0627\u0644\u062a\u0646\u0627\u0641\u0633 \u0641\u064a \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u062d\u0627\u062f\u064a \u0648\u0627\u0644\u0639\u0634\u0631\u064a\u0646. \u0648\u0623\u0648\u0636\u062d \u0627\u0644\u062a\u0642\u0631\u064a\u0631 \u0623\u0646 \u0646\u0645\u0648\u0630\u062c “\u0627\u0644\u062a\u0635\u0646\u064a\u0639 \u0627\u0644\u0636\u062e\u0645” (Mass Production) \u0644\u0645 \u064a\u0639\u062f \u0645\u0646\u0627\u0633\u0628\u064b\u0627 \u0644\u0644\u062a\u0637\u0648\u0651\u0631\u0627\u062a \u0627\u0644\u0633\u0631\u064a\u0639\u0629 \u0648\u0627\u0644\u062a\u063a\u064a\u0651\u0631\u0627\u062a \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u0641\u064a \u0628\u064a\u0626\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u060c \u0648\u0623\u0646 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u0637\u0628\u064a\u0642 \u0645\u0646\u0647\u062c “\u0627\u0644\u062a\u0635\u0646\u064a\u0639 \u0627\u0644\u0631\u0634\u064a\u0642” (Agile Manufacturing) \u0644\u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0648\u0627\u0644\u0633\u0631\u0639\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0644\u0644\u062a\u063a\u064a\u0651\u0631\u0627\u062a\u060c \u0628\u0627\u0644\u062a\u0648\u0627\u0632\u064a \u0645\u0639 \u062a\u0647\u064a\u0626\u0629 \u0628\u064a\u0626\u0629 \u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0631\u0634\u064a\u0642\u0629 (Organizational Agility) \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0648\u064a\u064a\u0646 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0648\u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a.<\/span><\/p>\n

    2. \u0627\u0646\u062a\u0634\u0627\u0631 \u062a\u0628\u0646\u0651\u064a \u0648\u062a\u0637\u0628\u064a\u0642 \u0645\u062f\u062e\u0644 \u0627\u0644\u0631\u0634\u0627\u0642\u0629 \u0641\u064a \u0643\u0628\u0631\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629 \u0648\u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629<\/span><\/h2>\n

    \u0623\u0633\u0633 \u0645\u0639\u0647\u062f “Iacocca” \u0639\u0627\u0645 1991 “\u0645\u0646\u062a\u062f\u0649 \u0645\u0624\u0633\u0633\u0629 \u0627\u0644\u062a\u0635\u0646\u064a\u0639 \u0627\u0644\u0631\u0634\u064a\u0642” (The AMEF – Agile Manufacturing Enterprise Forum) \u0644\u062f\u0639\u0645 \u0646\u0634\u0631 \u0648\u062a\u0637\u0628\u064a\u0642 \u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u0631\u0634\u0627\u0642\u0629 \u0641\u064a \u0643\u0628\u0631\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629\u060c \u0648\u0630\u0644\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0634\u0643\u064a\u0644 \u0641\u0631\u0642 \u0639\u0645\u0644 \u0645\u0646 \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0628\u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0627\u0644\u062e\u0628\u0631\u0627\u0621 \u0644\u062f\u0631\u0627\u0633\u0629 \u0623\u0641\u0636\u0644 \u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u0631\u0634\u0627\u0642\u0629 (Agility Best Practices) \u0648\u0627\u0628\u062a\u0643\u0627\u0631 \u0623\u062f\u0648\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0644\u062a\u0633\u0647\u064a\u0644 \u0639\u0645\u0644\u064a\u0629 \u062a\u0628\u0646\u0651\u064a\u0647\u0627 \u0641\u064a \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a (\u0645\u062b\u0644 \u0627\u0644\u0633\u064a\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0627\u062a \u0648\u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0645 \u0648\u0627\u0644\u0643\u0645\u0628\u064a\u0648\u062a\u0631 \u0648\u0627\u0644\u062a\u0623\u0645\u064a\u0646 \u0648\u0627\u0644\u0623\u062f\u0648\u064a\u0629 \u0648\u0627\u0644\u0631\u0639\u0627\u064a\u0629 \u0627\u0644\u0635\u062d\u064a\u0629).<\/span><\/p>\n

    \u0648\u0642\u062f \u0635\u062f\u0631\u062a \u0639\u0646 \u0627\u0644\u0645\u0646\u062a\u062f\u0649 \u062a\u0642\u0627\u0631\u064a\u0631 \u062f\u0648\u0631\u064a\u0629 \u0631\u0635\u062f\u062a \u0646\u062a\u0627\u0626\u062c \u0623\u0628\u062d\u0627\u062b \u0648\u062f\u0631\u0627\u0633\u0627\u062a \u062a\u0637\u0628\u064a\u0642 \u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u0631\u0634\u0627\u0642\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0641\u064a \u0643\u0628\u0631\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629\u060c \u0645\u0627 \u0623\u0633\u0647\u0645 \u0641\u064a \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0644\u0647\u0630\u0627 \u0627\u0644\u0645\u062f\u062e\u0644 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0648\u0627\u0633\u0639. \u0648\u0645\u0646 \u0623\u0628\u0631\u0632 \u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0630\u0644\u0643\u060c \u062a\u0628\u0646\u0651\u064a \u0634\u0631\u0643\u0629 \u0645\u0627\u064a\u0643\u0631\u0648\u0633\u0648\u0641\u062a \u0639\u0627\u0645 2000 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0631\u0634\u0627\u0642\u0629 \u062f\u0627\u062e\u0644 \u0647\u064a\u0643\u0644\u0647\u0627 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u060c \u0648\u0625\u0637\u0644\u0627\u0642 \u0634\u0639\u0627\u0631 “\u0639\u0645\u0644 \u0631\u0634\u064a\u0642 (Agile Business)”\u060c \u0625\u0644\u0649 \u062c\u0627\u0646\u0628 \u0634\u0631\u0643\u0627\u062a \u0643\u0628\u0631\u0649 \u0645\u062b\u0644: Motorola \u0648Dell \u0648Lexmark \u0648Google \u0648IBM\u060c \u0627\u0644\u062a\u064a \u0627\u0639\u062a\u0645\u062f\u062a \u0627\u0644\u0631\u0634\u0627\u0642\u0629 \u0644\u062a\u0639\u0632\u064a\u0632 \u0642\u062f\u0631\u0627\u062a\u0647\u0627 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0641\u064a \u0628\u064a\u0626\u0629 \u0645\u0636\u0637\u0631\u0628\u0629 \u0633\u0631\u064a\u0639\u0629 \u0627\u0644\u062a\u063a\u064a\u0631. \u0648\u0647\u0643\u0630\u0627 \u0623\u0635\u0628\u062d\u062a \u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u0631\u0634\u0627\u0642\u0629 \u062c\u0632\u0621\u064b\u0627 \u0623\u0635\u064a\u0644\u064b\u0627 \u0645\u0646 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0627\u0644\u064a\u0648\u0645\u064a\u0629 \u0641\u064a \u0643\u0628\u0631\u0649 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629.<\/span><\/p>\n

    \u0648\u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u062d\u0627\u0644\u064a\u060c \u062a\u0634\u0647\u062f \u0627\u0644\u0631\u0634\u0627\u0642\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0646\u062a\u0634\u0627\u0631\u064b\u0627 \u0633\u0631\u064a\u0639\u064b\u0627 \u0641\u064a \u0639\u062f\u062f \u0643\u0628\u064a\u0631 \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0643\u0628\u0631\u0649 \u062d\u0648\u0644 \u0627\u0644\u0639\u0627\u0644\u0645. \u0648\u0642\u062f \u0623\u0634\u0627\u0631\u062a \u062f\u0631\u0627\u0633\u0629 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u064a\u0629 \u0639\u0627\u0644\u0645\u064a\u0629 (Global Survey) \u0623\u062c\u0631\u062a\u0647\u0627 \u0645\u0624\u0633\u0633\u0629 \u0645\u0627\u0643\u064a\u0646\u0632\u064a (McKinsey) \u0639\u0627\u0645 2017 \u0639\u0644\u0649 2546 \u0645\u062f\u064a\u0631\u064b\u0627 \u0645\u0646 2500 \u0634\u0631\u0643\u0629 \u0639\u0627\u0644\u0645\u064a\u0629 \u0643\u0628\u0631\u0649 \u0641\u064a \u0635\u0646\u0627\u0639\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629 (\u0645\u0646\u0647\u0627 207 \u062c\u0647\u0627\u062a \u062d\u0643\u0648\u0645\u064a\u0629 \u0648\u063a\u064a\u0631 \u0647\u0627\u062f\u0641\u0629 \u0644\u0644\u0631\u0628\u062d) \u0625\u0644\u0649 \u0623\u0646 \u0623\u0643\u062b\u0631 \u0645\u0646 \u062b\u0644\u062b \u062a\u0644\u0643 \u0627\u0644\u0634\u0631\u0643\u0627\u062a (37%) \u0643\u0627\u0646\u062a \u0628\u0635\u062f\u062f \u062a\u0646\u0641\u064a\u0630 \u062a\u062d\u0648\u0651\u0644 \u0634\u0627\u0645\u0644 \u0646\u062d\u0648 \u0627\u0644\u0631\u0634\u0627\u0642\u0629 (Company-wide Agile Transformations) \u0623\u062b\u0646\u0627\u0621 \u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062f\u0631\u0627\u0633\u0629\u060c \u0641\u064a \u062d\u064a\u0646 \u0623\u0646 4% \u0645\u0646\u0647\u0627 \u0623\u062a\u0645\u0651\u062a \u0627\u0644\u062a\u062d\u0648\u0651\u0644 \u0628\u0627\u0644\u0643\u0627\u0645\u0644 \u0648\u0623\u0635\u0628\u062d\u062a \u0634\u0631\u0643\u0627\u062a \u0631\u0634\u064a\u0642\u0629 \u0643\u0644\u064a\u064b\u0627. \u0643\u0645\u0627 \u0643\u0634\u0641\u062a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0623\u0646 75% \u0645\u0646 \u0639\u064a\u0646\u0629 \u0627\u0644\u0628\u062d\u062b \u064a\u0631\u0648\u0646 \u0623\u0646 \u0627\u0644\u0631\u0634\u0627\u0642\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u0627\u0644\u0645\u062a\u0645\u062b\u0644\u0629 \u0641\u064a \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0625\u0639\u0627\u062f\u0629 \u062a\u0634\u0643\u064a\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0627\u0644\u0647\u064a\u0643\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0648\u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0648\u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0648\u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0628\u0633\u0631\u0639\u0629\u060c \u0628\u0627\u062a\u062a \u0645\u0646 \u0623\u0647\u0645 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u0644\u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u062f\u064a\u0631\u064a\u0646 \u0641\u064a \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u062d\u0648\u0644 \u0627\u0644\u0639\u0627\u0644\u0645\u060c \u0645\u0624\u0643\u062f\u064a\u0646 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062a\u062d\u0648\u0651\u0644 \u0625\u0644\u0649 \u0627\u0644\u0631\u0634\u0627\u0642\u0629 \u0641\u064a \u0643\u0627\u0641\u0629 \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629.<\/span><\/p>\n

    3. \u0627\u0646\u062a\u0634\u0627\u0631 \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0631\u0634\u0627\u0642\u0629 \u0641\u064a \u0645\u062c\u0627\u0644\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644<\/span><\/h2>\n

    \u0623\u0635\u0628\u062d \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0631\u0634\u0627\u0642\u0629 \u062e\u0644\u0627\u0644 \u0627\u0644\u0633\u0646\u0648\u0627\u062a \u0627\u0644\u0623\u062e\u064a\u0631\u0629 \u0623\u062d\u062f \u0623\u0647\u0645 \u0627\u0644\u0645\u0648\u0636\u0648\u0639\u0627\u062a \u0627\u0644\u0628\u062d\u062b\u064a\u0629 \u0641\u064a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u061b \u0646\u0638\u0631\u064b\u0627 \u0644\u0642\u062f\u0631\u062a\u0647 \u0639\u0644\u0649 \u0645\u062c\u0627\u0628\u0647\u0629 \u0627\u0644\u0627\u0636\u0637\u0631\u0627\u0628\u0627\u062a \u0648\u0627\u0644\u062a\u063a\u064a\u0651\u0631\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629 \u0641\u064a \u0628\u064a\u0626\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644. \u0648\u0642\u062f \u062a\u062c\u0644\u0651\u0649 \u0647\u0630\u0627 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0641\u064a \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0648\u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a (Meta-Review) \u0644\u0644\u0623\u062f\u0628\u064a\u0627\u062a \u0627\u0644\u0639\u0644\u0645\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0646\u0627\u0648\u0644\u062a \u0627\u0646\u062a\u0634\u0627\u0631 \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0631\u0634\u0627\u0642\u0629 \u0641\u064a \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a\u060c \u0648\u0630\u0644\u0643 \u0628\u0647\u062f\u0641 \u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0648\u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0647. \u0648\u064a\u0648\u0636\u062d \u0627\u0644\u062c\u062f\u0648\u0644 \u0627\u0644\u062a\u0627\u0644\u064a \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u0629 \u0644\u062a\u0637\u0628\u064a\u0642 \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0631\u0634\u0627\u0642\u0629 \u0648\u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0641\u064a \u0643\u0644 \u0645\u062c\u0627\u0644:<\/span><\/p>\n

    \"\u0627\u0646\u062a\u0634\u0627\u0631<\/span><\/p>\n

    \u062b\u0627\u0644\u062b\u064b\u0627: \u0627\u0644\u062a\u0641\u0631\u0642\u0629 \u0628\u064a\u0646 \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0631\u0634\u0627\u0642\u0629 \u0648\u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u0623\u062e\u0631\u0649<\/span><\/p>\n

    1. \u0645\u0627 \u0647\u064a \u0627\u0644\u0631\u0634\u0627\u0642\u0629 (Agility)\u061f<\/span><\/h3>\n

    \u062a\u0634\u064a\u0631 \u0627\u0644\u0631\u0634\u0627\u0642\u0629 \u0625\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645\u0643\u0651\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0646 \u0627\u0644\u0628\u0642\u0627\u0621 \u0648\u0627\u0644\u0627\u0632\u062f\u0647\u0627\u0631 \u0648\u062a\u0639\u0632\u064a\u0632 \u0623\u062f\u0627\u0626\u0647\u0627 \u0641\u064a \u0628\u064a\u0626\u0629 \u0623\u0639\u0645\u0627\u0644 \u0645\u0636\u0637\u0631\u0628\u0629\u060c \u0639\u0628\u0631 \u0627\u0645\u062a\u0644\u0627\u0643 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0633\u062a\u0634\u0639\u0627\u0631 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0648\u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0644\u0647\u0627\u060c \u0648\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0645\u0631\u0629 \u0641\u064a \u0639\u0646\u0627\u0635\u0631\u0647\u0627 \u0648\u0645\u0648\u0627\u0631\u062f\u0647\u0627 \u0628\u0633\u0631\u0639\u0629\u060c \u0628\u0647\u062f\u0641 \u0627\u0633\u062a\u063a\u0644\u0627\u0644 \u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u0648\u0645\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629 \u0648\u063a\u064a\u0631 \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629. \u0648\u0641\u0642\u064b\u0627 \u0644\u0647\u0630\u0627 \u0627\u0644\u062a\u0639\u0631\u064a\u0641\u060c \u064a\u064f\u0639\u062f\u0651 \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0631\u0634\u0627\u0642\u0629 \u0645\u0641\u0647\u0648\u0645\u064b\u0627 \u0634\u0627\u0645\u0644\u064b\u0627 \u064a\u0646\u0637\u0648\u064a \u0639\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0642\u062f\u0631\u0627\u062a (Capabilities) \u0627\u0644\u062a\u064a \u062a\u062d\u0642\u0642 \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0627\u0644\u0633\u0631\u064a\u0639\u0629 \u0648\u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0641\u064a \u0625\u0639\u0627\u062f\u0629 \u062a\u0634\u0643\u064a\u0644 \u0627\u0644\u0646\u0638\u0645 \u0648\u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a\u060c \u0628\u0645\u0627 \u064a\u062a\u0644\u0627\u0621\u0645 \u0645\u0639 \u0627\u0644\u0641\u0631\u0635 \u0623\u0648 \u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0637\u0631\u0623 \u0641\u064a \u0628\u064a\u0626\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644.<\/span><\/p>\n

    2. \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u064a\u0646 \u0645\u0635\u0637\u0644\u062d\u064a \u0627\u0644\u0631\u0634\u0627\u0642\u0629 \u0648\u0627\u0644\u0645\u0631\u0648\u0646\u0629 (Agility & Flexibility)<\/span><\/h3>\n

    \u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u0623\u062d\u064a\u0627\u0646\u060c \u064a\u062d\u062f\u062b \u062e\u0644\u0637 \u0628\u064a\u0646 \u0645\u0635\u0637\u0644\u062d\u064a \u0627\u0644\u0631\u0634\u0627\u0642\u0629 \u0648\u0627\u0644\u0645\u0631\u0648\u0646\u0629\u060c \u0625\u0630 \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0643\u0644\u0645\u062a\u0627\u0646 \u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u0623\u062f\u0628\u064a\u0627\u062a \u0644\u0644\u0625\u0634\u0627\u0631\u0629 \u0625\u0644\u0649 \u0627\u0644\u0634\u064a\u0621 \u0646\u0641\u0633\u0647\u060c \u0628\u0627\u0639\u062a\u0628\u0627\u0631\u0647\u0645\u0627 \u062e\u0635\u064a\u0635\u0629 \u062a\u0645\u0643\u0651\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u0627\u0643\u062a\u0633\u0627\u0628 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0639\u0628\u0631 \u0633\u0631\u0639\u0629 \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0644\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u0637\u0644\u0628 \u0648\u0645\u0648\u0627\u062c\u0647\u0629 \u062a\u0642\u0644\u0628\u0627\u062a \u0627\u0644\u0633\u0648\u0642.<\/span><\/p>\n

    \u0648\u064a\u0631\u062c\u0639 \u0647\u0630\u0627 \u0627\u0644\u0627\u0644\u062a\u0628\u0627\u0633 \u0625\u0644\u0649 \u0639\u062f\u0645 \u0648\u062c\u0648\u062f \u062d\u062f\u0648\u062f \u0648\u0627\u0636\u062d\u0629 \u0628\u064a\u0646 \u0627\u0644\u0631\u0634\u0627\u0642\u0629 \u0648\u0627\u0644\u0645\u0631\u0648\u0646\u0629\u061b \u0641\u062d\u062a\u0649 \u0623\u0648\u0627\u0626\u0644 \u0627\u0644\u062a\u0633\u0639\u064a\u0646\u064a\u0627\u062a\u060c \u0643\u0627\u0646 \u0645\u0635\u0637\u0644\u062d “\u0627\u0644\u0645\u0631\u0648\u0646\u0629” \u064a\u0634\u064a\u0631 \u0641\u064a \u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0623\u062d\u064a\u0627\u0646 \u0625\u0644\u0649 \u0645\u0627 \u0646\u0639\u0646\u064a\u0647 \u0627\u0644\u064a\u0648\u0645 \u0628\u0627\u0644\u0631\u0634\u0627\u0642\u0629. \u0648\u0644\u0643\u0646 \u0645\u0639 \u0627\u0632\u062f\u064a\u0627\u062f \u062d\u062f\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0648\u0633\u0631\u0639\u0629 \u0627\u0644\u0627\u0636\u0637\u0631\u0627\u0628\u0627\u062a \u0627\u0644\u0645\u0641\u0627\u062c\u0626\u0629 \u0648\u063a\u064a\u0631 \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629 \u0641\u064a \u0628\u064a\u0626\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u060c \u0628\u0631\u0632\u062a \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0645\u0641\u0647\u0648\u0645 \u0623\u0634\u0645\u0644 \u0648\u0623\u0643\u062b\u0631 \u062a\u0643\u0627\u0645\u0644\u064b\u0627. \u0648\u0647\u0643\u0630\u0627 \u0638\u0647\u0631\u062a \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u062a\u0635\u0646\u064a\u0639 \u0627\u0644\u0631\u0634\u064a\u0642 (Agile Manufacturing) \u0648\u0627\u0644\u0631\u0634\u0627\u0642\u0629 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 (Organizational Agility) \u0643\u0645\u0641\u0627\u0647\u064a\u0645 \u0634\u0627\u0645\u0644\u0629 \u0648\u0641\u0642\u064b\u0627 \u0644\u062a\u0642\u0631\u064a\u0631 \u0644\u0647\u0627\u064a (Lehigh Report) \u0639\u0627\u0645 1991\u060c \u0645\u0648\u0636\u062d\u0629\u064b \u0627\u0644\u0641\u0627\u0631\u0642 \u0627\u0644\u0643\u0628\u064a\u0631 \u0628\u064a\u0646 \u0627\u0644\u0631\u0634\u0627\u0642\u0629 \u0643\u0640”\u0642\u062f\u0631\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629” \u062a\u0634\u0645\u0644 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0628\u0623\u0643\u0645\u0644\u0647\u0627\u060c \u0648\u0628\u064a\u0646 \u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0643\u0642\u062f\u0631\u0629 \u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u062a\u0631\u0643\u0632 \u0628\u0634\u0643\u0644 \u0631\u0626\u064a\u0633 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a.<\/span><\/p>\n

    \u062a\u064f\u0639\u0631\u0651\u0650\u0641 \u0628\u0639\u0636 \u0627\u0644\u0623\u062f\u0628\u064a\u0627\u062a \u0627\u0644\u0645\u0631\u0648\u0646\u0629 (Flexibility) \u0628\u0623\u0646\u0647\u0627 “\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u062d\u0631\u0643\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0644\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629 \u0641\u064a \u0627\u0644\u0637\u0644\u0628\u060c \u0648\u0647\u064a \u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0642\u062f\u0631\u0629 \u062a\u0634\u063a\u064a\u0644\u064a\u0629” (Abdelilah, et al., 2018). \u0623\u0645\u0651\u0627 \u0627\u0644\u0631\u0634\u0627\u0642\u0629 (Agility)\u060c \u0641\u0647\u064a “\u0642\u062f\u0631\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 \u0639\u0644\u0649 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u0634\u0643\u064a\u0644 \u0628\u0633\u0631\u0639\u0629 (Rapidly Reconfigure) \u0644\u0644\u0645\u0648\u0627\u0631\u062f \u0648\u0627\u0644\u0646\u0638\u0645 \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0633\u062a\u062c\u0627\u0628\u0629\u064b \u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0639\u062f\u064a\u062f\u0629 \u063a\u064a\u0631 \u0645\u062a\u0648\u0642\u0639\u0629\u060c \u0648\u0647\u064a \u0642\u062f\u0631\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629”. \u0648\u0645\u0646 \u062b\u0645\u0651\u060c \u062a\u064f\u0639\u062f \u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0639\u0646\u0635\u0631\u064b\u0627 \u062a\u0634\u063a\u064a\u0644\u064a\u064b\u0627 \u0623\u0633\u0627\u0633\u064a\u064b\u0627 \u062f\u0627\u062e\u0644 \u0627\u0644\u0625\u0637\u0627\u0631 \u0627\u0644\u0623\u0634\u0645\u0644 \u0644\u0644\u0631\u0634\u0627\u0642\u0629 \u0627\u0644\u062a\u064a \u062a\u062c\u0645\u0639 \u0628\u064a\u0646 \u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0648\u0627\u0644\u0633\u0631\u0639\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0628\u0627\u0642\u064a\u0629 \u0648\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631.<\/span><\/p>\n

    \u0648\u064a\u064f\u0645\u0643\u0646 \u062a\u0648\u0636\u064a\u062d \u0627\u0644\u0641\u0631\u0648\u0642 \u0627\u0644\u062c\u0648\u0647\u0631\u064a\u0629 \u0628\u064a\u0646 \u0647\u0630\u064a\u0646 \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u064a\u0646 \u0641\u064a \u0627\u0644\u062c\u062f\u0648\u0644 \u0627\u0644\u062a\u0627\u0644\u064a:<\/span><\/p>\n

    \"\"<\/span><\/p>\n

    \u064a\u062a\u0641\u0642 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0639\u0644\u0649 \u0623\u0646\u0647 \u064a\u0645\u0643\u0646 \u0627\u0644\u0646\u0638\u0631 \u0625\u0644\u0649 \u0627\u0644\u0631\u0634\u0627\u0642\u0629 \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 \u0645\u0632\u064a\u062c \u0645\u0646 \u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0648\u0627\u0644\u0633\u0631\u0639\u0629\u060c \u0625\u0630 \u062a\u0634\u062a\u0645\u0644 \u0627\u0644\u0631\u0634\u0627\u0642\u0629 \u0639\u0644\u0649 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0643\u064a\u0651\u0641 \u0627\u0644\u0633\u0631\u064a\u0639 (\u0627\u0644\u0645\u0631\u0648\u0646\u0629) \u0648\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0627\u0644\u0641\u0627\u0626\u0642\u0629 (\u0627\u0644\u0633\u0631\u0639\u0629). \u063a\u064a\u0631 \u0623\u0646\u0651 \u0627\u0644\u0627\u0633\u062a\u0628\u0627\u0642\u064a\u0629 \u0648\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u064a\u0636\u064a\u0641\u0627\u0646 \u0625\u0644\u0649 \u0627\u0644\u0631\u0634\u0627\u0642\u0629 \u0628\u064f\u0639\u062f\u064b\u0627 \u0625\u0636\u0627\u0641\u064a\u064b\u0627 \u064a\u064f\u0645\u064a\u0632\u0647\u0627 \u0639\u0646 \u0623\u064a \u0645\u0641\u0627\u0647\u064a\u0645 \u0642\u0631\u064a\u0628\u0629\u060c \u062d\u064a\u062b \u062a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0623\u0646 \u062a\u062a\u0648\u0642\u0651\u0639 \u0648\u062a\u062a\u0646\u0628\u0651\u0623 \u0628\u0627\u0644\u0627\u0636\u0637\u0631\u0627\u0628\u0627\u062a \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629 \u0648\u062a\u0633\u062a\u0639\u062f\u0651 \u0644\u0647\u0627 \u0645\u0633\u0628\u0642\u064b\u0627..<\/span><\/p>\n

    \"\u0627\u0644\u0631\u0634\u0627\u0642\u0629<\/span><\/p>\n

    3. \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0631\u0634\u0627\u0642\u0629 (Agility) \u0648\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0646\u062d\u0627\u0641\u0629 (Lean)<\/strong><\/span><\/p>\n

    \u0642\u062f \u064a\u0628\u062f\u0648 \u0644\u0644\u0648\u0647\u0644\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0623\u0646 \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u062a\u0635\u0646\u064a\u0639 \u0627\u0644\u0631\u0634\u064a\u0642 (Agile Manufacturing) \u064a\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0625\u0646\u062a\u0627\u062c \u0627\u0644\u0646\u062d\u064a\u0641 (Lean Manufacturing) \u0627\u0644\u0630\u064a \u0637\u0628\u0642\u062a\u0647 \u0634\u0631\u0643\u0629 \u062a\u0648\u064a\u0648\u062a\u0627 \u0627\u0644\u064a\u0627\u0628\u0627\u0646\u064a\u0629 \u0645\u0646\u0630 \u062b\u0645\u0627\u0646\u064a\u0646\u064a\u0627\u062a \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u0645\u0627\u0636\u064a\u060c \u0625\u0644\u0627 \u0623\u0646 \u0647\u0646\u0627\u0643 \u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u062c\u0648\u0647\u0631\u064a\u0629 \u0628\u064a\u0646 \u0627\u0644\u0645\u0641\u0647\u0648\u0645\u064a\u0646\u060c \u0643\u0645\u0627 \u064a\u0644\u064a:<\/span><\/p>\n

    \u0627\u0644\u062a\u0635\u0646\u064a\u0639 \u0627\u0644\u0646\u062d\u064a\u0641 (Lean Manufacturing)<\/span><\/p>\n

    \u0647\u0648 \u0645\u0646\u0647\u062c\u064a\u0629 \u0644\u0644\u0625\u0646\u062a\u0627\u062c (Production Methodology) \u064a\u064f\u0634\u0627\u0631 \u0625\u0644\u064a\u0647 \u0623\u062d\u064a\u0627\u0646\u064b\u0627 \u0628\u0627\u0633\u0645 “\u0627\u0644\u0625\u0646\u062a\u0627\u062c \u0627\u0644\u0645\u0631\u0646”\u060c \u064a\u0631\u0643\u0651\u0632 \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062c\u0648\u062f\u0629 \u0645\u0646 \u0623\u0648\u0644 \u0645\u0631\u0629\u060c \u0648\u064a\u0647\u062f\u0641 \u0625\u0644\u0649 \u062a\u0631\u0634\u064a\u062f \u0627\u0633\u062a\u0647\u0644\u0627\u0643 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u062f\u0627\u062e\u0644 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u062e\u0644\u0635 \u0645\u0646 \u0627\u0644\u0647\u062f\u0631 (Waste) \u0648\u0625\u0632\u0627\u0644\u0629 \u0643\u0644 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u064a \u0644\u0627 \u062a\u0636\u064a\u0641 \u0642\u064a\u0645\u0629\u060c \u0641\u0636\u0644\u064b\u0627 \u0639\u0646 \u062a\u062d\u0633\u064a\u0646 \u062a\u062f\u0641\u0642 \u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629 \u0639\u0628\u0631 \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0648\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0643\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u062c\u0644 \u0645\u0639 \u0627\u0644\u0645\u0648\u0631\u0651\u062f\u064a\u0646.<\/span><\/p>\n

    \u0627\u0644\u062a\u0635\u0646\u064a\u0639 \u0627\u0644\u0631\u0634\u064a\u0642 (Agile Manufacturing)<\/span><\/p>\n

    \u0647\u0648 \u0641\u0644\u0633\u0641\u0629 \u0625\u062f\u0627\u0631\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 \u0643\u0643\u0644\u060c \u062a\u0645\u0646\u062d\u0647\u0627 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0628\u0642\u0627\u0621 \u0648\u0627\u0644\u0627\u0632\u062f\u0647\u0627\u0631 \u0641\u064a \u0628\u064a\u0626\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0645\u0636\u0637\u0631\u0628\u0629 \u062a\u0648\u0627\u062c\u0647 \u062a\u063a\u064a\u0631\u0627\u062a \u0633\u0631\u064a\u0639\u0629 \u0648\u063a\u064a\u0631 \u0645\u062a\u0648\u0642\u0639\u0629\u060c \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0641\u0627\u0639\u0644 \u0641\u0639\u0651\u0627\u0644 \u0648\u0633\u0631\u064a\u0639 \u0645\u0639 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0629 \u0648\u062a\u0642\u062f\u064a\u0645 \u0645\u0646\u062a\u062c\u0627\u062a \u0648\u062e\u062f\u0645\u0627\u062a “\u064a\u062d\u062f\u062f\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644”. \u0648\u064a\u0639\u0646\u064a \u0647\u0630\u0627 \u0623\u0646 \u0627\u0644\u062a\u0635\u0646\u064a\u0639 \u0627\u0644\u0631\u0634\u064a\u0642 \u0644\u0627 \u064a\u0642\u062a\u0635\u0631 \u0639\u0644\u0649 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629 \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u064a\u0645\u062a\u062f\u0651 \u0625\u0644\u0649 \u062c\u0645\u064a\u0639 \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0634\u0631\u0643\u0629 (\u0646\u0638\u0645 \u0648\u0645\u0648\u0627\u0631\u062f \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0648\u0639\u0645\u0644\u064a\u0627\u062a)\u060c \u0628\u0645\u0627 \u064a\u0645\u0643\u0651\u0646\u0647\u0627 \u0645\u0646 \u0625\u0639\u0627\u062f\u0629 \u062a\u0634\u0643\u064a\u0644 \u0647\u0630\u0647 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0644\u0645\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a \u0648\u0627\u0633\u062a\u063a\u0644\u0627\u0644 \u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u0637\u0627\u0631\u0626\u0629. \u0648\u0628\u0630\u0644\u0643 \u064a\u064f\u0639\u062f \u0627\u0644\u062a\u0635\u0646\u064a\u0639 \u0627\u0644\u0631\u0634\u064a\u0642 \u0645\u0641\u0647\u0648\u0645\u064b\u0627 \u0623\u0648\u0633\u0639 \u0648\u0623\u0634\u0645\u0644 \u0645\u0646 \u0627\u0644\u062a\u0635\u0646\u064a\u0639 \u0627\u0644\u0646\u062d\u064a\u0641\u061b \u0625\u0630 \u064a\u062a\u0636\u0645\u0646 \u0641\u064a \u062f\u0627\u062e\u0644\u0647 \u0645\u0643\u0648\u0651\u0646\u0627\u062a \u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0627\u0644\u0633\u0631\u064a\u0639\u0629 \u0648\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631.<\/span><\/p>\n

    4 – \u0627\u0644\u0631\u0634\u0627\u0642\u0629: \u0645\u0627 \u0647\u064a \u0648\u0645\u0627 \u0644\u064a\u0633 \u0645\u0646\u0647\u0627<\/span><\/h2>\n

    \u064a\u0648\u0636\u062d \u0627\u0644\u062c\u062f\u0648\u0644 \u0627\u0644\u062a\u0627\u0644\u064a \u0628\u0639\u0636 \u0627\u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u064a \u062a\u062d\u062f\u0651\u062f \u0645\u0627\u0647\u064a\u0629 \u0627\u0644\u0631\u0634\u0627\u0642\u0629 \u0648\u0645\u0627 \u0644\u0627 \u064a\u0645\u0643\u0646 \u0627\u0639\u062a\u0628\u0627\u0631\u0647 \u0645\u0646\u0647\u0627:<\/span><\/h3>\n

    \u2026 Agility is\u2026 \u0627\u0644\u0631\u0634\u0627\u0642\u0629 \u0647\u064a\u2026<\/span><\/p>\n

    Agility is not\u2026 \u0627\u0644\u0631\u0634\u0627\u0642\u0629 \u0644\u064a\u0633\u062a<\/span><\/p>\n

    \"\u0645\u0627<\/p>\n

    \u0645\u0644\u062e\u0635 \u0627\u0644\u0645\u0642\u0627\u0644 :<\/span><\/p>\n

    \u0625\u0646 \u0627\u0644\u0631\u0634\u0627\u0642\u0629 \u0628\u0645\u0646\u0638\u0648\u0631\u0647\u0627 \u0627\u0644\u0634\u0627\u0645\u0644 (Organizational Agility) \u0648\u0627\u0644\u0645\u0645\u062a\u062f\u0629 \u0625\u0644\u0649 \u0627\u0644\u0631\u0634\u0627\u0642\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 (Strategic Agility) \u0642\u062f \u0646\u0634\u0623\u062a \u0627\u0633\u062a\u062c\u0627\u0628\u0629\u064b \u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0645\u0644\u062d\u0651\u0629 \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0645\u062a\u0642\u0644\u0651\u0628\u060c \u0648\u062a\u0637\u0648\u0651\u0631\u062a \u0639\u0628\u0631 \u0639\u062f\u0629 \u0645\u0631\u0627\u062d\u0644 \u0628\u062f\u0621\u064b\u0627 \u0645\u0646 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0646\u0638\u0645 \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629 (\u0645\u062b\u0644 \u0627\u0644\u062a\u0635\u0646\u064a\u0639 \u0627\u0644\u0631\u0634\u064a\u0642) \u0648\u0635\u0648\u0644\u064b\u0627 \u0625\u0644\u0649 \u0643\u0648\u0646\u0647\u0627 \u0645\u062f\u062e\u0644\u064b\u0627 \u0625\u062f\u0627\u0631\u064a\u064b\u0627 \u0645\u062a\u0643\u0627\u0645\u0644\u064b\u0627 \u0644\u0644\u0645\u0646\u0638\u0645\u0629 \u0643\u0643\u0644. \u0648\u0628\u064a\u0646\u0645\u0627 \u062a\u064f\u0639\u064e\u062f\u0651 \u0627\u0644\u0645\u0631\u0648\u0646\u0629 (Flexibility) \u0639\u0646\u0635\u0631\u064b\u0627 \u0645\u0647\u0645\u064b\u0627 \u0641\u064a \u0627\u0644\u0631\u0634\u0627\u0642\u0629\u060c \u0641\u0625\u0646\u0651 \u0627\u0644\u0631\u0634\u0627\u0642\u0629 \u0623\u0634\u0645\u0644 \u0648\u0623\u0639\u0645\u0651\u060c \u0625\u0630 \u062a\u0634\u0645\u0644 \u0627\u0644\u0627\u0633\u062a\u0628\u0627\u0642\u064a\u0629 \u0648\u0627\u0644\u0633\u0631\u0639\u0629 \u0648\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0648\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u0634\u0643\u064a\u0644 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0644\u0644\u0645\u0648\u0627\u0631\u062f \u0648\u0627\u0644\u0646\u0638\u0645 \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a.<\/span><\/p>\n

    \u0648\u0642\u062f \u0644\u0627\u0642\u0649 \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0631\u0634\u0627\u0642\u0629 \u0631\u0648\u0627\u062c\u064b\u0627 \u0648\u0627\u0633\u0639\u064b\u0627 \u0641\u064a \u0643\u0628\u0631\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0628\u0646\u0651\u062a \u0645\u0645\u0627\u0631\u0633\u0627\u062a\u0647 \u0627\u0633\u062a\u062c\u0627\u0628\u0629\u064b \u0644\u0636\u063a\u0648\u0637 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629\u060c \u0641\u0636\u0644\u064b\u0627 \u0639\u0646 \u0627\u0644\u062a\u0637\u0648\u0631\u0627\u062a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629 \u0648\u0627\u0644\u0627\u0636\u0637\u0631\u0627\u0628\u0627\u062a \u0627\u0644\u0633\u0631\u064a\u0639\u0629 \u0648\u0627\u0644\u0645\u062a\u0644\u0627\u062d\u0642\u0629. \u0648\u0645\u0639 \u0627\u062a\u0633\u0627\u0639 \u0646\u0637\u0627\u0642 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a\u060c \u0623\u0635\u0628\u062d \u0627\u0644\u062d\u062f\u064a\u062b \u0627\u0644\u064a\u0648\u0645 \u064a\u062f\u0648\u0631 \u062d\u0648\u0644 \u0627\u0644\u0631\u0634\u0627\u0642\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0636\u0645\u0646 \u0644\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u062d\u0627\u0641\u0638\u0629 \u0639\u0644\u0649 \u062a\u0646\u0627\u0641\u0633\u064a\u062a\u0647\u0627\u060c \u0648\u0627\u0644\u0627\u0632\u062f\u0647\u0627\u0631 \u0648\u0627\u0644\u0646\u0645\u0648 \u0641\u064a \u0638\u0644 \u0628\u064a\u0626\u0627\u062a \u0639\u0645\u0644 \u064a\u0634\u0648\u0628\u0647\u0627 \u0639\u062f\u0645 \u0627\u0644\u064a\u0642\u064a\u0646 \u0648\u0627\u0644\u062a\u063a\u064a\u0651\u0631 \u0627\u0644\u062f\u0627\u0626\u0645.<\/span><\/p>\n

    \u0647\u0630\u0647 \u0627\u0644\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0627\u0631\u064a\u062e\u064a\u0629 \u0644\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0631\u0634\u0627\u0642\u0629 \u062a\u0628\u064a\u0651\u0646 \u0628\u0648\u0636\u0648\u062d \u062d\u0627\u062c\u062a\u0646\u0627 \u0627\u0644\u0645\u062a\u0632\u0627\u064a\u062f\u0629 \u0625\u0644\u0649 \u0646\u0647\u062c \u0625\u062f\u0627\u0631\u064a \u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a \u064a\u0648\u0627\u0643\u0628 \u0627\u0644\u062a\u062d\u0648\u0644\u0627\u062a \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0648\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0648\u064a\u064f\u0631\u0633\u0651\u062e \u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0627\u0644\u0641\u0639\u0651\u0627\u0644\u0629 \u0648\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631. \u0648\u0645\u0646 \u0627\u0644\u0645\u062a\u0648\u0642\u0639 \u0623\u0646 \u064a\u064f\u0648\u0627\u0635\u0644 \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0631\u0634\u0627\u0642\u0629\u060c \u0641\u064a \u0635\u0648\u0631\u062a\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u0627\u0644\u0627\u0646\u062a\u0634\u0627\u0631 \u0648\u0627\u0644\u0646\u0636\u062c \u0645\u0633\u062a\u0642\u0628\u0644\u064b\u0627\u060c \u0644\u064a\u0645\u062b\u0644 \u0623\u062d\u062f \u0627\u0644\u0645\u062f\u0627\u062e\u0644 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u064a\u0646 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629.<\/span><\/p>\n

    \u0644\u0644\u0627\u0637\u0644\u0627\u0639 \u0639\u0644\u0649 \u062a\u0639\u0631\u064a\u0641 \u0648\u0645\u0643\u0648\u0646\u0627\u062a \u0627\u0644\u0631\u0634\u0627\u0642\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 – \u0642\u0645 \u0628\u0645\u062a\u0627\u0628\u0639\u0629 \u0627\u0644\u0645\u062f\u0648\u0646\u0629 \u0644\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0623\u062d\u062f\u062b \u0627\u0644\u0645\u0642\u0627\u0644\u0627\u062a<\/span><\/strong><\/p>\n

    <\/h3>\n

    \u0627\u0644\u0631\u0634\u0627\u0642\u0629 \u0645\u0646 \u0627\u0644\u062a\u0635\u0646\u064a\u0639 \u0625\u0644\u0649 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629: \u0646\u0634\u0623\u0629 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0648\u0627\u0646\u062a\u0634\u0627\u0631\u0647 \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u0623\u0639\u0645\u0627\u0644<\/span><\/h3>\n

    \u062a\u0627\u0631\u064a\u062e \u0648\u0623\u0633\u0628\u0627\u0628 \u0638\u0647\u0648\u0631 \u0648\u0627\u0646\u062a\u0634\u0627\u0631 \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0631\u0634\u0627\u0642\u0629 (Agility)<\/span><\/h3>\n

    \u0628\u0642\u0644\u0645:<\/span><\/p>\n

    \u062f. \u062d\u0633\u064a\u0646 \u0627\u0644\u063a\u0631\u0627\u0628<\/strong><\/span><\/p>\n

    \u0631\u0626\u064a\u0633 \u0645\u062c\u0644\u0633 \u0625\u062f\u0627\u0631\u0629 \u0645\u0631\u0643\u0632 \u0643\u064a\u0645 \u0644\u0644\u062a\u062f\u0631\u064a\u0628 \u0648\u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u0627\u062a<\/strong><\/span><\/p>\n

    \u0645\u0633\u062a\u0634\u0627\u0631 \u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0624\u0633\u0633\u064a \u0648\u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0627\u0644\u0631\u0634\u0627\u0642\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0627\u0644\u062a\u062d\u0648\u0651\u0644 \u0627\u0644\u0631\u0642\u0645\u064a \u0644\u0644\u0634\u0631\u0643\u0627\u062a<\/strong><\/span><\/p>\n

    \u0645\u0644\u0641 \u062a\u0648\u0636\u064a\u062d\u0649 \u0639\u0646 \u0646\u0634\u0623\u0629 \u0648\u0627\u0646\u062a\u0634\u0627\u0631 \u0645\u0635\u0637\u0644\u062d \u0627\u0644\u0631\u0634\u0627\u0642\u0629 Agility<\/span><\/strong><\/span><\/p>\n

    \n<\/div>\n<\/div>\n<\/div>\n