{"id":12980,"date":"2025-11-29T20:23:21","date_gmt":"2025-11-29T18:23:21","guid":{"rendered":"https:\/\/camecenter.com\/blog\/?p=12980"},"modified":"2026-04-14T17:59:09","modified_gmt":"2026-04-14T15:59:09","slug":"%d9%83%d9%8a%d9%81-%d8%aa%d8%b5%d9%85%d9%8a%d9%85-%d8%a7%d9%84%d9%87%d9%8a%d9%83%d9%84-%d8%a7%d9%84%d8%aa%d9%86%d8%b8%d9%8a%d9%85%d9%89-%d9%84%d8%b4%d8%b1%d9%83%d8%aa%d9%83-%d8%a7%d9%84%d8%af%d9%84","status":"publish","type":"post","link":"https:\/\/camecenter.com\/blog\/%d9%83%d9%8a%d9%81-%d8%aa%d8%b5%d9%85%d9%8a%d9%85-%d8%a7%d9%84%d9%87%d9%8a%d9%83%d9%84-%d8%a7%d9%84%d8%aa%d9%86%d8%b8%d9%8a%d9%85%d9%89-%d9%84%d8%b4%d8%b1%d9%83%d8%aa%d9%83-%d8%a7%d9%84%d8%af%d9%84\/","title":{"rendered":"\u0643\u064a\u0641 \u062a\u0635\u0645\u0645 \u0627\u0644\u0647\u064a\u0643\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0627\u0644\u0641\u0639\u0627\u0644 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a"},"content":{"rendered":"

\u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u0639\u0645\u0644\u064a \u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0647\u064a\u0643\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0627\u0644\u0646\u0627\u062c\u062d \u0644\u0634\u0631\u0643\u062a\u0643\u00a0<\/span><\/strong><\/h2>\n

Structure for Success: A Practical Guide to Designing Your Company Organizational structure <\/span><\/strong><\/p>\n

( \u0643\u0628\u0633\u0648\u0644\u0629 \u0627\u0633\u062a\u0634\u0627\u0631\u064a\u0629 \u0639\u0646 \u0643\u064a\u0641\u064a\u0629 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0647\u064a\u0643\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a )<\/span><\/strong><\/p>\n

Organizational Structure Design capsule<\/span><\/strong><\/p>\n

\u0625\u0639\u062f\u0627\u062f \u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0641\u0649 \u0645\u0631\u0643\u0632 \u0643\u064a\u0645 \u0644\u0644\u062a\u062f\u0631\u064a\u0628 \u0648\u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u0627\u062a<\/span><\/strong><\/span><\/h2>\n

\u0633\u0644\u0633\u0644\u0629 \u0643\u0628\u0633\u0648\u0644\u0627\u062a \u0643\u064a\u0645 \u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u064a\u0629<\/span><\/strong><\/p>\n

(Micro-Consulting)<\/span><\/strong><\/p>\n

CAME \u00a0Consulting Capsules Series<\/span><\/strong><\/p>\n

\u0644\u0645\u0627\u0630\u0627 \u0627\u0644\u0647\u064a\u0643\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0647\u0648 \u0627\u0644\u0623\u0647\u0645\u061f<\/span><\/strong><\/span><\/p>\n

“\u0627\u0644\u0647\u064a\u0643\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0645\u0631\u0628\u0639\u0627\u062a \u0648\u062e\u0637\u0648\u0637\u060c \u0628\u0644 \u0647\u0648 \u0646\u0638\u0627\u0645 \u062a\u062f\u0641\u0642 \u0627\u0644\u0633\u0644\u0637\u0629 \u0648\u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u062f\u0627\u062e\u0644 \u0639\u0631\u0648\u0642 \u0627\u0644\u0634\u0631\u0643\u0629\u00a0 \u0648\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0647\u064a\u0643\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0647\u0648 \u062d\u062c\u0631 \u0627\u0644\u0632\u0627\u0648\u064a\u0629 \u0641\u064a \u0623\u064a \u0645\u0624\u0633\u0633\u0629 \u0646\u0627\u062c\u062d\u0629. \u0628\u062f\u0648\u0646 \u0647\u064a\u0643\u0644 \u0633\u0644\u064a\u0645\u060c \u062a\u0639\u0627\u0646\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u062a\u0636\u0627\u0631\u0628 \u0627\u0644\u0635\u0644\u0627\u062d\u064a\u0627\u062a\u060c \u0628\u0637\u0621 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u060c \u0648\u0636\u064a\u0627\u0639 \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a. \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u0629 \u0627\u0644\u0645\u0635\u063a\u0631\u0629\u060c \u0646\u0636\u0639 \u0628\u064a\u0646 \u064a\u062f\u064a\u0643 \u062e\u0644\u0627\u0635\u0629 \u062e\u0628\u0631\u0629 \u0645\u0631\u0643\u0632 \u0643\u064a\u0645 \u00a0\u00a0\u00a0\u00a0(CAME) \u0644\u0645\u0633\u0627\u0639\u062f\u062a\u0643 \u0641\u0649 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0630\u064a \u064a\u062e\u062f\u0645 \u0623\u0647\u062f\u0627\u0641 \u0634\u0631\u0643\u062a\u0643 \u060c \u0648\u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0634\u0643\u0644 \u062a\u0642\u0644\u064a\u062f\u064a.<\/span><\/strong><\/p>\n

\u00a0<\/span><\/strong>\u0645\u0642\u062f\u0645\u0629 \u0639\u0646 \u0645\u0646\u0647\u062c\u064a\u0629 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0647\u064a\u0643\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u0649\u00a0 :<\/span><\/strong><\/span><\/p>\n

\u064a\u064f\u0639\u062f \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0647\u064a\u0643\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a (Organizational Structure Design) \u0627\u0644\u0631\u0643\u064a\u0632\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0623\u064a \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u064a \u0646\u0627\u062c\u062d\u060c \u0648\u0647\u0648 \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0631\u0633\u0645 \u0628\u064a\u0627\u0646\u064a \u064a\u0648\u0636\u062d \u062a\u0633\u0644\u0633\u0644 \u0627\u0644\u0633\u0644\u0637\u0629\u060c \u0628\u0644 \u0647\u0648 \u062a\u0631\u062c\u0645\u0629 \u062d\u064a\u0629 \u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0648\u0623\u062f\u0627\u0629 \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0623\u062f\u0648\u0627\u0631 \u0648\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a \u0644\u0636\u0645\u0627\u0646 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641.<\/span><\/strong><\/p>\n

\u00a0\u064a\u0633\u062a\u0646\u062f \u0647\u0630\u0627 \u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u064a \u00a0\u0625\u0644\u0649 \u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629 \u0627\u0644\u0645\u0639\u062a\u0645\u062f\u0629 \u0644\u062f\u0649 “\u0645\u0631\u0643\u0632 \u0643\u064a\u0645 \u0644\u0644\u062a\u062f\u0631\u064a\u0628 \u0648\u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u0627\u062a” (CAME Center) \u060c \u0648\u062a\u062d\u062f\u064a\u062f\u0627\u064b \u0648\u062d\u062f\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629 (CAME-HRMU) \u0641\u0649 \u0625\u0639\u062f\u0627\u062f \u0648\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0647\u064a\u0643\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u0649 \u0648\u0641\u0642\u0627 \u0644\u0646\u0648\u0639 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u00a0\u0648\u0648\u0641\u0642\u0627 \u0644\u0645\u0646\u0647\u062c \u0627\u0644\u0634\u0647\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u0647\u0646\u064a\u0629 \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0647\u0627 \u0645\u062b\u0644 (CAME-HRMC)\u060c \u0648\u0627\u0644\u062a\u064a \u064a\u0634\u0631\u0641 \u0639\u0644\u064a\u0647\u0627 \u0641\u0631\u064a\u0642 \u0643\u0628\u064a\u0631 \u0645\u0646 \u0623\u0641\u0636\u0644 \u062e\u0628\u0631\u0627\u0621 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0641\u0649 \u0627\u0644\u0648\u0637\u0646 \u0627\u0644\u0639\u0631\u0628\u064a .<\/span><\/strong><\/p>\n

\u0634\u0647\u0627\u062f\u0629 \u0643\u064a\u0645 \u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629 \u0644\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629 – \u0623\u0641\u0636\u0644 \u0634\u0647\u0627\u062f\u0629 \u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629 \u0645\u0639\u062a\u0645\u062f\u0629 \u0641\u0649 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629<\/a><\/span><\/strong><\/span><\/p>\n

\u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u0639\u0645\u0644\u064a \u00a0\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0647\u064a\u0643\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u00a0:<\/span><\/strong><\/span><\/p>\n

\u0625\u0646 \u0627\u0644\u0646\u0638\u0631\u0629 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0644\u0644\u0647\u064a\u0643\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0628\u0627\u0639\u062a\u0628\u0627\u0631\u0647 \u0645\u062c\u0631\u062f \u062e\u0631\u064a\u0637\u0629 \u062a\u0648\u0636\u062d “\u0645\u0646 \u064a\u0631\u0641\u0639 \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0644\u0645\u0646” \u0642\u062f \u0648\u0644\u062a\u060c \u062d\u064a\u062b \u062a\u062a\u0628\u0646\u0649 \u0645\u0646\u0647\u062c\u064a\u0629 \u0645\u0631\u0643\u0632 \u0643\u064a\u0645 (CAME) \u0645\u0646\u0638\u0648\u0631\u0627\u064b \u0623\u0643\u062b\u0631 \u0639\u0645\u0642\u0627\u064b \u0648\u0634\u0645\u0648\u0644\u064a\u0629 \u064a\u0631\u0649 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0643\u0643\u064a\u0627\u0646 \u062d\u064a (Living System) \u064a\u062a\u0623\u062b\u0631 \u0628\u0628\u064a\u0626\u062a\u0647 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0648\u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629.\u00a0\u0648\u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u0645\u0646\u0637\u0644\u0642\u060c \u0644\u0627 \u064a\u0645\u0643\u0646 \u0641\u0635\u0644 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0639\u0646 “\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u062a\u062d\u0648\u0644” (Transformation Model) \u0627\u0644\u0630\u064a \u064a\u0639\u062a\u0628\u0631 \u0627\u0644\u0647\u064a\u0643\u0644 \u0623\u062d\u062f \u0645\u062a\u063a\u064a\u0631\u0627\u062a\u0647 \u0627\u0644\u062b\u0645\u0627\u0646\u064a\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629\u060c \u0625\u0644\u0649 \u062c\u0627\u0646\u0628 \u0627\u0644\u0628\u064a\u0626\u0629\u060c \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062c\u0648\u0647\u0631\u064a\u0629\u060c \u0627\u0644\u0623\u0646\u0638\u0645\u0629\u060c \u0627\u0644\u062b\u0642\u0627\u0641\u0629\u060c \u0627\u0644\u0646\u062a\u0627\u0626\u062c\u060c \u0648\u0627\u0644\u0642\u064a\u0627\u062f\u0629.\u00a0\u00a0\u00a0<\/span><\/strong><\/p>\n

\u064a\u0642\u062f\u0645 \u0647\u0630\u0627 \u0627\u0644\u062f\u0644\u064a\u0644 \u062e\u0627\u0631\u0637\u0629 \u0637\u0631\u064a\u0642 \u062a\u0641\u0635\u064a\u0644\u064a\u0629\u060c \u062e\u0637\u0648\u0629 \u0628\u062e\u0637\u0648\u0629\u060c \u0644\u0644\u0645\u062f\u064a\u0631\u064a\u0646\u060c \u0648\u0645\u0633\u062a\u0634\u0627\u0631\u064a \u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u060c \u0648\u0645\u062f\u064a\u0631\u064a \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0644\u0628\u0646\u0627\u0621 \u0647\u064a\u0643\u0644 \u062a\u0646\u0638\u064a\u0645\u064a \u0641\u0639\u0627\u0644 \u064a\u0648\u0627\u0643\u0628 \u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u062d\u0627\u062f\u064a \u0648\u0627\u0644\u0639\u0634\u0631\u064a\u0646\u060c \u0645\u0639 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0645\u0646 “\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0646\u0634\u0637\u0629” \u0625\u0644\u0649 “\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0646\u062a\u0627\u0626\u062c” \u0645\u0646 \u062e\u0644\u0627\u0644 \u0631\u0628\u0637 \u0627\u0644\u0647\u064a\u0643\u0644 \u0628\u0628\u0637\u0627\u0642\u0627\u062a \u0627\u0644\u0648\u0635\u0641 \u0627\u0644\u0648\u0638\u064a\u0641\u064a \u0648\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u00a0KPIs \u0648\u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KRAs).\u00a0\u00a0\u00a0<\/span><\/strong><\/p>\n

\u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u0623\u0648\u0644: \u0627\u0644\u0625\u0637\u0627\u0631 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645\u064a \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a (\u0645\u0627 \u0642\u0628\u0644 \u0627\u0644\u062a\u0635\u0645\u064a\u0645)<\/span><\/strong><\/span><\/p>\n

\u0642\u0628\u0644 \u0627\u0644\u0634\u0631\u0648\u0639 \u0641\u064a \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0641\u0646\u064a\u0629 \u0644\u0644\u0631\u0633\u0645 \u0648\u0627\u0644\u062a\u0635\u0645\u064a\u0645\u060c \u062a\u0624\u0643\u062f \u0645\u0646\u0647\u062c\u064a\u0629 \u0645\u0631\u0643\u0632 \u0643\u064a\u0645 \u0639\u0644\u0649 \u0623\u0646 \u0627\u0644\u0647\u064a\u0643\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0647\u0648 \u0646\u062a\u0627\u062c “\u0644\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629” \u0648\u0644\u064a\u0633 \u0627\u0644\u0639\u0643\u0633. \u0625\u0646 \u0623\u064a \u0645\u062d\u0627\u0648\u0644\u0629 \u0644\u062a\u0635\u0645\u064a\u0645 \u0647\u064a\u0643\u0644 \u062a\u0646\u0638\u064a\u0645\u064a \u0628\u0645\u0639\u0632\u0644 \u0639\u0646 \u0627\u0644\u062a\u0648\u062c\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0644\u0644\u0645\u0624\u0633\u0633\u0629 \u0647\u064a \u0645\u062d\u0627\u0648\u0644\u0629 \u0645\u062d\u0643\u0648\u0645 \u0639\u0644\u064a\u0647\u0627 \u0628\u0627\u0644\u0641\u0634\u0644.<\/span><\/strong><\/p>\n

\u0661.\u0661 \u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629 (HR Strategic Infrastructure)<\/span><\/strong><\/p>\n

\u062a\u0639\u062a\u0628\u0631 \u0645\u0646\u0647\u062c\u064a\u0629 \u0645\u0631\u0643\u0632 \u0643\u064a\u0645 \u0623\u0646 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0647\u064a\u0643\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u064a\u0642\u0639 \u0636\u0645\u0646 \u0645\u0627 \u064a\u0633\u0645\u0649 “\u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629”. \u0648\u0648\u0641\u0642\u0627\u064b \u0644\u0644\u0645\u0646\u0647\u062c \u0627\u0644\u062f\u0631\u0627\u0633\u064a \u0644\u0634\u0647\u0627\u062f\u0629 (CAME-HRMC)\u060c \u0641\u0625\u0646 \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0641\u064a \u0645\u0634\u0631\u0648\u0639 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0644\u064a\u0633\u062a \u0627\u0644\u062a\u0648\u0638\u064a\u0641 \u0623\u0648 \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u060c \u0628\u0644 “\u0627\u0644\u062a\u0646\u0638\u064a\u0645” \u0648\u0628\u0646\u0627\u0621 \u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u062a\u062d\u062a\u064a\u0629.\u00a0\u064a\u062a\u0637\u0644\u0628 \u0647\u0630\u0627 \u0627\u0644\u0628\u0646\u0627\u0621 \u0641\u0647\u0645\u0627\u064b \u0639\u0645\u064a\u0642\u0627\u064b \u0644\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u0643\u0645 \u0639\u0645\u0644 \u0627\u0644\u0645\u0624\u0633\u0633\u0629.\u00a0\u00a0\u00a0<\/span><\/strong><\/p>\n

\u064a\u064f\u0634\u064a\u0631 \u0627\u0644\u062e\u0628\u0631\u0627\u0621 \u0641\u064a \u0645\u0631\u0643\u0632 \u0643\u064a\u0645\u060c \u0623\u0646 \u0627\u0644\u0645\u062f\u064a\u0631 \u0623\u0648 \u0627\u0644\u0645\u0633\u062a\u0634\u0627\u0631 \u0627\u0644\u0645\u0633\u0624\u0648\u0644 \u0639\u0646 \u0627\u0644\u062a\u0646\u0638\u064a\u0645 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0628\u062f\u0623 \u0628\u0635\u064a\u0627\u063a\u0629 \u0623\u0648 \u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0623\u0631\u0628\u0639\u0629 \u0627\u0644\u062d\u0627\u0643\u0645\u0629\u00a0:\u00a0\u00a0\u00a0<\/span><\/strong><\/p>\n

    \n
  1. \u0627\u0644\u0631\u0633\u0627\u0644\u0629 (Mission):\u00a0\u0645\u0627 \u0647\u0648 \u0633\u0628\u0628 \u0648\u062c\u0648\u062f \u0627\u0644\u0634\u0631\u0643\u0629\u061f \u0648\u0645\u0627 \u0647\u064a \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0636\u0627\u0641\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645\u0647\u0627\u061f \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u062a\u062d\u062f\u062f “\u0646\u0637\u0627\u0642 \u0627\u0644\u0639\u0645\u0644” \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u062a\u062d\u062f\u062f “\u0627\u0644\u0648\u0638\u0627\u0626\u0641 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629” \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629.<\/span><\/strong><\/li>\n
  2. \u0627\u0644\u0642\u064a\u0645 (Values):\u00a0\u0645\u0627 \u0647\u064a \u0627\u0644\u062d\u0627\u0643\u0645\u0627\u062a \u0627\u0644\u0623\u062e\u0644\u0627\u0642\u064a\u0629 \u0648\u0627\u0644\u0645\u0647\u0646\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0636\u0628\u0637 \u0627\u0644\u0633\u0644\u0648\u0643\u061f \u0627\u0644\u0642\u064a\u0645 \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 “\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0647\u064a\u0643\u0644” (\u0647\u0644 \u0647\u0648 \u0647\u064a\u0643\u0644 \u0647\u0631\u0645\u064a \u0635\u0627\u0631\u0645 \u0623\u0645 \u0647\u064a\u0643\u0644 \u0634\u0628\u0643\u064a \u0645\u0631\u0646\u061f).<\/span><\/strong><\/li>\n
  3. \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 (Strategic Goals):\u00a0\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0643\u0645\u064a\u0629 \u0648\u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0627\u0644\u0645\u0637\u0644\u0648\u0628 \u062a\u062d\u0642\u064a\u0642\u0647\u0627 \u062e\u0644\u0627\u0644 3-5 \u0633\u0646\u0648\u0627\u062a.<\/span><\/strong><\/li>\n
  4. \u0627\u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 (Vision):\u00a0\u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0630\u0647\u0646\u064a\u0629 \u0644\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u060c \u0648\u0627\u0644\u062a\u064a \u062a\u062d\u062f\u062f \u0627\u062a\u062c\u0627\u0647 \u0627\u0644\u062a\u0648\u0633\u0639 \u0648\u0627\u0644\u0646\u0645\u0648\u060c \u0645\u0645\u0627 \u064a\u0633\u062a\u062f\u0639\u064a \u062a\u0635\u0645\u064a\u0645 \u0647\u064a\u0643\u0644 “\u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u0645\u062f\u062f” (Scalable Structure).<\/span><\/strong><\/li>\n<\/ol>\n
    \n
    \n
    \u0643\u064a\u0641 \u062a\u0628\u0646\u064a \u0647\u064a\u0643\u0644 \u0634\u0631\u0643\u062a\u0643 \u0644\u064a\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0647\u0627: \u062f\u0644\u064a\u0644 \u0645\u0628\u0633\u0637 \u0644\u0644\u0645\u0628\u062a\u062f\u0626\u064a\u0646<\/span><\/strong><\/span><\/div>\n
    \u0645\u0642\u062f\u0645\u0629: \u0627\u0644\u0647\u064a\u0643\u0644 \u064a\u062a\u0628\u0639 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/span><\/strong><\/span><\/div>\n
    \u0647\u0644 \u062a\u0633\u0627\u0621\u0644\u062a \u064a\u0648\u0645\u0627\u064b \u0643\u064a\u0641 \u062a\u064f\u0628\u0646\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0643\u0628\u0631\u0649 \u0648\u062a\u064f\u0646\u0638\u0651\u064e\u0645 \u0623\u0642\u0633\u0627\u0645\u0647\u0627\u061f \u0642\u062f \u064a\u0628\u062f\u0648 \u0627\u0644\u0623\u0645\u0631 \u0645\u0639\u0642\u062f\u0627\u064b\u060c \u0644\u0643\u0646\u0647 \u064a\u0631\u062a\u0643\u0632 \u0639\u0644\u0649 \u0645\u0628\u062f\u0623 \u0628\u0633\u064a\u0637 \u0648\u0642\u0648\u064a \u0644\u0644\u063a\u0627\u064a\u0629. \u0627\u0644\u0647\u064a\u0643\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0644\u0644\u0634\u0631\u0643\u0629 \u0644\u064a\u0633 \u0639\u0634\u0648\u0627\u0626\u064a\u0627\u064b\u060c \u0628\u0644 \u0647\u0648 \u0623\u062f\u0627\u0629 \u0645\u0635\u0645\u0645\u0629 \u062e\u0635\u064a\u0635\u064b\u0627 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641\u0647\u0627 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629. \u0628\u0639\u0628\u0627\u0631\u0629 \u0623\u062e\u0631\u0649\u060c \u0627\u0644\u0634\u0631\u0643\u0629 \u062a\u062d\u062f\u062f \u0623\u0648\u0644\u0627\u064b \u0623\u064a\u0646 \u062a\u0631\u064a\u062f \u0623\u0646 \u062a\u0630\u0647\u0628 (\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629)\u060c \u062b\u0645 \u062a\u0628\u0646\u064a “\u0627\u0644\u0645\u0631\u0643\u0628\u0629” \u0627\u0644\u062a\u064a \u0633\u062a\u0648\u0635\u0644\u0647\u0627 \u0625\u0644\u0649 \u0647\u0646\u0627\u0643 (\u0627\u0644\u0647\u064a\u0643\u0644).<\/span><\/div>\n
    \u0641\u0647\u0645 \u0647\u0630\u0647 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0627\u0644\u0647\u064a\u0643\u0644 \u0623\u0645\u0631 \u062d\u064a\u0648\u064a \u0644\u0646\u062c\u0627\u062d \u0623\u064a \u0634\u0631\u0643\u0629\u060c \u0635\u063a\u064a\u0631\u0629 \u0643\u0627\u0646\u062a \u0623\u0645 \u0643\u0628\u064a\u0631\u0629. \u0641\u0647\u0648 \u064a\u0636\u0645\u0646 \u0623\u0646 \u0643\u0644 \u0642\u0633\u0645 \u0648\u0643\u0644 \u0645\u0648\u0638\u0641 \u064a\u0639\u0645\u0644 \u0641\u064a \u0627\u0644\u0627\u062a\u062c\u0627\u0647 \u0627\u0644\u0635\u062d\u064a\u062d \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u0629. \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u062f\u0644\u064a\u0644\u060c \u0633\u0646\u0633\u062a\u0643\u0634\u0641 \u0645\u0639\u064b\u0627 \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0647\u064a\u0643\u0644 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0627\u0644\u0630\u064a \u064a\u062e\u062f\u0645 \u0637\u0645\u0648\u062d\u0627\u062a\u0647\u0627. \u0644\u0646\u0628\u062f\u0623 \u0628\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0648\u0627\u0644\u0623\u0647\u0645: \u0641\u0647\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0634\u0631\u0643\u0629.<\/span><\/div>\n
    <\/div>\n
    1. \u062d\u062c\u0631 \u0627\u0644\u0623\u0633\u0627\u0633: \u0641\u0647\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0634\u0631\u0643\u062a\u0643<\/span><\/div>\n
    \u0642\u0628\u0644 \u0631\u0633\u0645 \u0623\u064a \u0645\u0631\u0628\u0639 \u0623\u0648 \u062e\u0637 \u0641\u064a \u0627\u0644\u0647\u064a\u0643\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0637\u0631\u062d \u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0623\u0647\u0645: \u0645\u0627 \u0647\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0634\u0631\u0643\u0629\u061f \u0628\u0634\u0643\u0644 \u0639\u0627\u0645\u060c \u064a\u0645\u0643\u0646 \u062a\u0642\u0633\u064a\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0625\u0644\u0649 \u0646\u0648\u0639\u064a\u0646 \u0631\u0626\u064a\u0633\u064a\u064a\u0646\u060c \u0648\u0643\u0644 \u0646\u0648\u0639 \u0645\u0646\u0647\u0645\u0627 \u064a\u062a\u0637\u0644\u0628 \u0647\u064a\u0643\u0644\u0627\u064b \u062a\u0646\u0638\u064a\u0645\u064a\u0627\u064b \u0645\u062e\u062a\u0644\u0641\u0627\u064b \u062a\u0645\u0627\u0645\u0627\u064b.<\/span><\/div>\n
    \n

    \u00a0 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0626\u064a (SWOT) \u0643\u0646\u0642\u0637\u0629 \u0627\u0646\u0637\u0644\u0627\u0642 \u00a0\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0647\u064a\u0643\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a<\/span> <\/span><\/strong><\/p>\n

    \u0644\u0627 \u064a\u062a\u0645 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0647\u064a\u0643\u0644 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0628\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0644\u0644\u0625\u062f\u0627\u0631\u0629\u060c \u0628\u0644 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0648\u0627\u0642\u0639. \u062a\u062a\u0636\u0645\u0646 \u0645\u0646\u0647\u062c\u064a\u0629 \u0643\u064a\u0645 \u0625\u062c\u0631\u0627\u0621 \u062a\u062d\u0644\u064a\u0644 (SWOT) \u0643\u062e\u0637\u0648\u0629 \u0633\u0627\u0628\u0642\u0629 \u0644\u0644\u062a\u0635\u0645\u064a\u0645\u00a0:\u00a0\u0628\u063a\u0631\u0636 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0644\u0634\u0631\u0643\u0629 \u0641\u0649 \u0636\u0648\u0621 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 : \u00a0\u00a0<\/span><\/strong><\/p>\n