{"id":9161,"date":"2024-11-09T10:57:03","date_gmt":"2024-11-09T10:57:03","guid":{"rendered":"https:\/\/camecenter.com\/blog\/?p=9161"},"modified":"2026-04-14T18:01:50","modified_gmt":"2026-04-14T16:01:50","slug":"%d9%85%d8%b3%d8%a7%d8%b1-%d9%83%d9%8a%d9%85-%d8%a7%d9%84%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%a7%d9%84%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a9-1","status":"publish","type":"post","link":"https:\/\/camecenter.com\/blog\/%d9%85%d8%b3%d8%a7%d8%b1-%d9%83%d9%8a%d9%85-%d8%a7%d9%84%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%a7%d9%84%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a9-1\/","title":{"rendered":"\u0645\u0633\u0627\u0631 \u0643\u064a\u0645 \u0627\u0644\u062a\u0637\u0648\u064a\u0631\u064a – \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-\u0628\u0642\u0644\u0645 \u0623. \u062f\/ \u0639\u0628\u062f\u0627\u0644\u062d\u0645\u064a\u062f \u0623\u0628\u0648 \u0646\u0627\u0639\u0645- \u0627\u0644\u0645\u0642\u0627\u0644 \u0627\u0644\u0627\u0648\u0644"},"content":{"rendered":"

\u0645\u0633\u0627\u0631 \u0643\u064a\u0645 \u0627\u0644\u062a\u0637\u0648\u064a\u0631\u064a – \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/span><\/strong><\/span><\/p>\n

\u00a0\u0627\u0644\u0645\u0642\u0627\u0644 \u0627\u0644\u0627\u0648\u0644<\/span><\/span><\/strong><\/span><\/p>\n

\u0623.\u062f\/ \u0639\u0628\u062f \u0627\u0644\u062d\u0645\u064a\u062f \u0627\u0628\u0648 \u0646\u0627\u0639\u0645<\/span><\/strong><\/span><\/p>\n

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    \n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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    \"\"<\/strong><\/p>\n

    \u0627\u0644\u0625\u0637\u0627\u0631 \u0627\u0644\u0645\u062a\u0643\u0627\u0645\u0644 \u0644\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/strong><\/span><\/p>\n

    1.\u00a0\u00a0\u00a0\u00a0\u00a0 \u0645\u0642\u062f\u0645\u0640\u0629<\/span><\/strong><\/span><\/h3>\n

    \u062a\u062f\u0648\u0631 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0641\u064a \u0623\u064a \u0634\u0631\u0643\u0629 \u062d\u0648\u0644 \u0625\u0639\u062f\u0627\u062f \u0648\u0628\u0646\u0627\u0621 \u062e\u0637\u0629 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0645\u0643\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0646 \u062a\u062d\u0633\u064a\u0646 \u0623\u062f\u0627\u0626\u0647\u0627 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a \u0648\u062a\u062f\u0639\u064a\u0645 \u0642\u062f\u0631\u0627\u062a\u0647\u0627 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629. \u0648\u062a\u062a\u0636\u0645\u0646 \u0627\u0644\u062e\u0637\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0628\u0645\u0641\u0647\u0648\u0645\u0647\u0627 \u0627\u0644\u0648\u0627\u0633\u0639 \u0645\u0648\u0636\u0648\u0639\u064a\u0646 \u0631\u0626\u064a\u0633\u064a\u064a\u0646 \u0648\u0647\u0645\u0627: \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0648\u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0627\u0644\u0645\u0637\u0644\u0648\u0628 \u062a\u062d\u0642\u064a\u0642\u0647\u0627 \u0623\u0648 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647\u0627\u00a0\u00a0Results and Ends\u060c\u00a0\u0648 \u0645\u0627 \u0647\u064a \u0627\u0641\u0636\u0644 \u0627\u0644\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u0645\u0648\u0635\u0644\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643\u00a0Best means. \u0648\u0639\u0646\u062f\u0645\u0627 \u0646\u062a\u062d\u062f\u062b \u0639\u0646 \u0630\u0644\u0643 \u062f\u0627\u062e\u0644 \u0634\u0631\u0643\u062a\u0643 \u0641\u0647\u0630\u0627 \u064a\u062a\u0636\u0645\u0646 \u0623\u0631\u0628\u0639 \u0645\u0643\u0648\u0646\u0627\u062a \u0631\u0626\u064a\u0633\u064a\u0629 \u0648\u0647\u064a:<\/span><\/strong><\/span><\/p>\n

      \n
    1. \u0631\u0624\u064a\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u062a\u0648\u062c\u0647\u0627\u062a\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629\u00a0\u0641\u064a \u0627\u0644\u0633\u0648\u0642\u00a0 vision\u00a0.<\/span><\/strong><\/span><\/li>\n
    2. \u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648 \u0644\u0645\u0627\u0630\u0627 \u0647\u064a \u0645\u0648\u062c\u0648\u062f\u0629\u00a0mission\u00a0\u00a0.<\/span><\/strong><\/span><\/li>\n
    3. \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u00a0\u0644\u0644\u0634\u0631\u0643\u0629\u00a0\u00a0goals\u00a0.<\/span><\/strong><\/span><\/li>\n
    4. \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629strategy\u00a0\u0627\u0644\u062a\u064a \u0633\u062a\u0639\u062a\u0645\u062f \u0639\u0644\u064a\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641\u0647\u0627.<\/span><\/strong><\/span><\/li>\n<\/ol>\n

      2.\u00a0\u00a0\u00a0\u00a0\u00a0 \u062a\u0637\u0648\u0631 \u0627\u0644\u0641\u0643\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0641\u064a \u0627\u0644\u0646\u0638\u0631 \u0644\u0644\u062a\u062e\u0637\u064a\u0637 \u0648\u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644<\/span><\/strong><\/span><\/h3>\n

      \u0628\u062f\u0623\u062a \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0623\u0639\u0645\u0627\u0644\u0647\u0627 \u0628\u0637\u0631\u064a\u0642\u0629 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0648\u0627\u0644\u062e\u0637\u0623. \u0648\u0627\u062a\u0633\u0645\u062a \u0647\u0630\u0647 \u0627\u0644\u0641\u062a\u0631\u0629 \u0628\u0625\u0647\u0645\u0627\u0644 \u0648\u0638\u064a\u0641\u0629 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0648\u0627\u0644\u0627\u0633\u062a\u063a\u0631\u0627\u0642 \u0641\u064a \u062d\u0644 \u0648\u0645\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u0634\u0627\u0643\u0644 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0623\u0648 \u062d\u0644 \u0627\u0644\u0645\u0634\u0627\u0643\u0644 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0645\u0646 \u0627\u0644\u0645\u0627\u0636\u064a. \u0648\u0642\u062f \u0627\u0643\u062a\u0634\u0641\u062a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0623\u0646 \u0647\u0630\u0627 \u0623\u0633\u0644\u0648\u0628 \u063a\u064a\u0631 \u0633\u0644\u064a\u0645\u060c \u0648\u0628\u062f\u0623\u062a \u0641\u064a \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0627\u0644\u062a\u062e\u0637\u064a\u0637\u060c \u0648\u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u064a\u0639\u0646\u0649 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644. \u0648\u0644\u0642\u062f \u0645\u0631 \u0627\u0644\u0641\u0643\u0631 \u0627\u0644\u0625\u062f\u0627\u0631\u064a \u0628\u0639\u062f\u0629 \u0645\u0631\u0627\u062d\u0644 \u0639\u0643\u0633\u062a \u0627\u0644\u0648\u0627\u0642\u0639 \u0627\u0644\u0639\u0645\u0644\u064a \u0641\u064a \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0648\u0630\u0644\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u062a\u0627\u0644\u064a\u0629:<\/span><\/strong><\/span><\/p>\n

      \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0623\u0648\u0644\u0649: \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0645\u0627\u0644\u064a \u0627\u0644\u0628\u0633\u064a\u0637\u00a0Basic financial Planning<\/span><\/strong><\/span><\/h3>\n

      \u0648\u0630\u0644\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u0639\u062f\u0627\u062f \u0645\u0648\u0627\u0632\u0646\u0629 \u0633\u0646\u0648\u064a\u0629 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629Internal\u00a0 \u0644\u0644\u0634\u0631\u0643\u0629 \u0648\u0627\u0644\u0622\u062a\u064a\u0629 \u0645\u0646 \u0642\u0633\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u062a\u064a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0628\u0633\u0637\u0629 \u0639\u0646 \u0627\u0644\u0633\u0648\u0642 \u0648\u062a\u0633\u062a\u062e\u062f\u0645 \u0643\u0623\u062f\u0627\u0629 \u0631\u0642\u0627\u0628\u064a\u0629 \u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0645 \u0627\u0644\u0623\u0648\u0644.<\/span><\/strong><\/span><\/p>\n

      \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629: \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0645\u0628\u0646\u064a \u0639\u0644\u0649 \u0627\u0644\u062a\u0646\u0628\u0624\u00a0Forecast Based Planning<\/span><\/strong><\/span><\/h3>\n

      \u0639\u062c\u0632\u062a \u0627\u0644\u0645\u0648\u0627\u0632\u0646\u0629 \u0627\u0644\u0633\u0646\u0648\u064a\u0629 \u0639\u0646 \u062a\u0648\u0641\u064a\u0631 \u062a\u062e\u0637\u064a\u0637 \u0637\u0648\u064a\u0644 \u0627\u0644\u0623\u062c\u0644, \u0648\u0628\u062f\u0623 \u0627\u0644\u0645\u062f\u064a\u0631\u0648\u0646 \u0641\u064a \u0648\u0636\u0639 \u062e\u0637\u0637 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u062c\u0644<\/span><\/strong><\/span><\/p>\n

      (5 \u0633\u0646\u0648\u0627\u062a) \u0644\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0645\u0634\u0631\u0648\u0639\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u062c\u0644. \u0648\u062a\u0639\u062a\u0645\u062f \u0647\u0630\u0647 \u0627\u0644\u062e\u0637\u0629 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629\u00a0internal\u00a0\u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u062e\u0627\u0631\u062c\u064a\u0629external\u00a0\u0648 \u0644\u0643\u0646 \u0628\u0635\u0641\u0629 \u0639\u0634\u0648\u0627\u0626\u064a\u0629 \u063a\u064a\u0631 \u0645\u0646\u0638\u0645\u0629\u00a0ad hoc basic\u00a0\u0645\u0639 \u0627\u0639\u062a\u0628\u0627\u0631 \u0623\u0646 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0647\u0648 \u0627\u0645\u062a\u062f\u0627\u062f \u0644\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0627\u0644\u064a.<\/span><\/strong><\/span><\/p>\n

      \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062b\u0627\u0644\u062b\u0629: \u00a0\u00a0\u00a0\u00a0 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0645\u0648\u062c\u0647 \u0628\u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 (\u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a)<\/span><\/strong><\/span><\/h3>\n

      Externally- oriented planning (SP)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/strong><\/span><\/p>\n

      \u0628\u062f\u0623\u062a \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u064a\u0627 \u062a\u0623\u062e\u0630 \u0639\u0644\u0649 \u0639\u0627\u062a\u0642\u0647\u0627 \u0648\u062a\u0645\u0627\u0631\u0633 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a. \u0648\u0628\u062f\u0623\u062a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0627\u0633\u062a\u062c\u0627\u0628\u062a\u0647\u0627 \u0644\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u062f\u062b \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a. \u0648\u0627\u0646\u062a\u0642\u0644\u062a \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0645\u0646 \u0623\u064a\u062f\u064a \u0627\u0644\u0645\u062f\u064a\u0631\u064a\u0646 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u0623\u062f\u0646\u0649 \u0625\u0644\u0649 \u0645\u062f\u064a\u0631\u064a\u0646 \u0645\u062a\u062e\u0635\u0635\u064a\u0646 \u0644\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u062e\u0637\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0629. \u0648\u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u0643\u0627\u0646 \u064a\u062a\u0645 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u064a\u064a\u0646 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u064a\u0646 \u0641\u064a \u0630\u0644\u0643.<\/span><\/strong><\/span><\/p>\n

      \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0631\u0627\u0628\u0639\u0629: \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u00a0Strategic Management<\/span><\/strong><\/span><\/h3>\n

      \u0628\u062f\u0623\u062a \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u064a\u0627 \u062a\u062f\u0631\u0643 \u0623\u0646\u0647 \u0644\u0646 \u064a\u0643\u062a\u0628 \u0627\u0644\u0646\u062c\u0627\u062d \u0644\u0623\u064a \u0639\u0645\u0644 \u0628\u062f\u0648\u0646 \u0645\u0634\u0627\u0631\u0643\u0629 \u0648\u0627\u0644\u062a\u0632\u0627\u0645 \u0627\u0644\u062c\u0645\u064a\u0639 \u0644\u0630\u0627 \u0628\u062f\u0623\u062a \u0641\u064a\u00a0 \u062a\u0643\u0648\u064a\u0646 \u0641\u0631\u0642 \u0639\u0645\u0644 \u0647\u062f\u0641\u0647\u0627 \u0648\u0636\u0639 \u0627\u0644\u062e\u0637\u0637 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0631\u0633\u0627\u0644\u0629 \u0648\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0634\u0631\u0643\u0629. \u0648\u062a\u0645 \u0627\u0633\u062a\u0628\u062f\u0627\u0644 \u0627\u0644\u062e\u0637\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u062c\u0644 \u0628\u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0644\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u064a\u0627 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0634\u0631\u0643\u0629 \u0643\u0643\u0644.<\/span><\/strong><\/span><\/p>\n

      3.\u00a0\u00a0\u00a0\u00a0 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/span><\/strong><\/span><\/h3>\n

      \u0648\u0641\u064a \u0636\u0648\u0621 \u0645\u0627 \u0633\u0628\u0642 \u064a\u0645\u0643\u0646 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u0648\u0645 \u0628\u0645\u0642\u062a\u0636\u0627\u0647\u0627 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u064a\u0627 \u0644\u0644\u0634\u0631\u0643\u0629 \u0628\u062a\u062d\u062f\u064a\u062f:<\/span><\/strong><\/span><\/p>\n\n\n\n\n\n\n\n\n\n\n
      1.\u00a0\u00a0\u00a0 \u0627\u062a\u062c\u0627\u0647 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0631\u0624\u064a\u062a\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629<\/span><\/strong><\/span><\/td>\nDirection\/Vision<\/span><\/strong><\/span><\/td>\n<\/tr>\n
      2.\u00a0\u00a0\u00a0 \u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 (\u0644\u0645\u0627\u0630\u0627 \u0648\u062c\u062f\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0623\u0635\u0644\u0627\u064b \u061f<\/span><\/strong><\/span><\/td>\nMission<\/span><\/strong><\/span><\/td>\n<\/tr>\n
      3.\u00a0\u00a0\u00a0 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0634\u0631\u0643\u0629<\/span><\/strong><\/span><\/td>\nObjectives<\/span><\/strong><\/span><\/td>\n<\/tr>\n
      4.\u00a0\u00a0\u00a0 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0634\u0631\u0643\u0629\u00a0Strategy\u00a0\u0648\u0627\u0644\u062a\u064a \u062a\u062a\u0643\u0648\u0646 \u0645\u0646:<\/span><\/strong><\/span><\/td>\n\u00a0<\/span><\/strong><\/span><\/td>\n<\/tr>\n
      \u0623 .\u00a0\u00a0\u00a0 \u0635\u064a\u0627\u063a\u0629 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0634\u0631\u0643\u0629<\/span><\/strong><\/span><\/td>\nStrategy Formulation<\/span><\/strong><\/span><\/td>\n<\/tr>\n
      \u0628.\u00a0\u00a0 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/span><\/strong><\/span><\/td>\nStrategy Selection<\/span><\/strong><\/span><\/td>\n<\/tr>\n
      \u062c.\u00a0\u00a0\u00a0 \u062a\u0637\u0628\u064a\u0642 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0645\u064f\u062e\u062a\u0627\u0631\u0629<\/span><\/strong><\/span><\/td>\nStrategy Implementation<\/span><\/strong><\/span><\/td>\n<\/tr>\n
      \u062f.\u00a0\u00a0\u00a0\u00a0 \u0645\u062a\u0627\u0628\u0639\u0629 \u0648\u062a\u0642\u064a\u064a\u0645 \u0646\u062a\u0627\u0626\u062c \u062a\u0637\u0628\u064a\u0642 \u0647\u0630\u0647 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/span><\/strong><\/span><\/td>\nStrategy Evaluation<\/span><\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      \u00a0<\/span><\/strong><\/span><\/p>\n

      \u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0634\u0643\u0644 \u0627\u0644\u062a\u0627\u0644\u064a\u061b \u0646\u0648\u0636\u062d \u0645\u0643\u0648\u0646\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629:<\/span><\/strong><\/span><\/p>\n

       <\/p>\n

       <\/p>\n

      \u0633\u0646\u062a\u0646\u0627\u0648\u0644 \u0641\u064a \u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u062a\u0627\u0644\u064a \u0643\u0644 \u0645\u0643\u0648\u0646 \u0645\u0646 \u0645\u0643\u0648\u0646\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062f\u0627\u062e\u0644 \u0634\u0631\u0643\u062a\u0643) \u0643\u0644 \u0639\u0644\u0649 \u062d\u062f\u0629.<\/span><\/strong><\/span><\/p>\n

      1.\u00a0\u00a0\u00a0\u00a0 \u0627\u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629<\/span><\/strong><\/span><\/h3>\n

      \u0628\u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646 \u0627\u0644\u0631\u0624\u064a\u0629 \u062a\u0642\u0648\u062f\u0646\u0627 \u0625\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 Direct us toward the future\u060c \u0625\u0644\u0627 \u0623\u0646\u0647\u0627 \u062a\u0635\u0627\u063a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u062d\u0627\u0636\u0631. \u0648\u0627\u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0629 \u0639\u0628\u0627\u0631\u0629 \u0639\u0646:<\/span><\/strong><\/span><\/p>\n

        \n
      • \u0635\u0648\u0631\u0629 \u0644\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u0645\u0631\u063a\u0648\u0628 Preferred future we seek to create<\/span><\/strong><\/span><\/li>\n
      • \u0628\u0645\u062b\u0627\u0628\u0629 \u0627\u0644\u0628\u0648\u0635\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u0648\u062c\u0647 \u0643\u0644 \u0637\u0627\u0642\u0627\u062a \u0648\u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0646\u062d\u0648 \u0627\u062a\u062c\u0627\u0647 \u0645\u0639\u064a\u0646.<\/span><\/strong><\/span><\/li>\n
      • \u0628\u0645\u062b\u0627\u0628\u0629 \u0627\u0644\u0645\u063a\u0646\u0627\u0637\u064a\u0633 \u0627\u0644\u0630\u064a \u064a\u0646\u062c\u0630\u0628 \u0625\u0644\u064a\u0647 \u0627\u0644\u062c\u0645\u064a\u0639 \u0648\u062f\u0641\u0639\u0647\u0645 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0627\u062a\u062c\u0627\u0647.<\/span><\/strong><\/span><\/li>\n<\/ul>\n

        It acts like a magnet that pulls all the people together toward the same direction.<\/span><\/strong><\/span><\/p>\n

         <\/p>\n

          \n
        • \u0628\u0645\u062b\u0627\u0628\u0629 \u0631\u0633\u0645 \u0635\u0648\u0631\u0629 Paint Picture \u062a\u0648\u0636\u062d \u0645\u0627 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0639\u0644\u064a\u0647 \u0627\u0644\u0634\u0631\u0643\u0629 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 How the Company will be in the future.<\/span><\/strong><\/span><\/li>\n<\/ul>\n

           <\/p>\n

          1\/1\u00a0\u00a0\u00a0 \u062e\u0637\u0648\u0627\u062a \u0628\u0646\u0627\u0621 \u0627\u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629<\/span><\/strong><\/span><\/h3>\n
            \n
          1. \u064a\u062a\u0645 \u062a\u0634\u0643\u064a\u0644 \u0641\u0631\u064a\u0642 \u0645\u0645\u062b\u0644 \u0644\u062c\u0645\u064a\u0639 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0627\u0644\u062d \u0644\u0642\u064a\u0627\u062f\u0629 \u0639\u0645\u0644\u064a\u0629 \u0628\u0646\u0627\u0621 \u0627\u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0629 (\u0645\u0648\u0638\u0641\u064a\u0646 \u2013\u0639\u0645\u0644\u0627\u0621 \u0645\u0648\u0631\u062f\u064a\u0646-\u062d\u0643\u0648\u0645\u0629..\u0627\u0644\u062e).<\/span><\/strong><\/span><\/li>\n
          2. \u064a\u0642\u0648\u0645 \u0627\u0644\u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0643\u0644\u0641 \u0628\u0625\u0639\u062f\u0627\u062f \u0648\u062a\u0634\u0643\u064a\u0644 \u0627\u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u0628\u0648\u0636\u0639 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062a\u064a \u0633\u062a\u062c\u064a\u0628 \u0639\u0644\u064a\u0647\u0627 \u0627\u0644\u0631\u0624\u064a\u0629 \u0648\u0647\u064a:<\/span><\/strong><\/span><\/li>\n<\/ol>\n\n\n\n\n
            \u0627\u0644\u0648\u0636\u0639 \u0627\u0644\u062d\u0627\u0644\u064a<\/span><\/strong><\/span><\/td>\n\u0627\u0644\u0648\u0636\u0639 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a<\/span><\/strong><\/span><\/td>\n<\/tr>\n
            \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f:\u00a0<\/span><\/strong><\/span><\/p>\n

            o\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u0645\u0646 \u0647\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a \u062a\u062e\u062f\u0645\u0647\u0645 \u062d\u0627\u0644\u064a\u0627\u064b \u061f<\/span><\/strong><\/span><\/p>\n

            o\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u0645\u0627 \u0647\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u061f<\/span><\/strong><\/span><\/p>\n

            o\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u0645\u0627 \u0647\u064a \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u062a\u064a \u0646\u0635\u0644 \u0645\u0646 \u062e\u0644\u0627\u0644\u0647\u0627 \u0625\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062d\u0627\u0644\u064a\u0627\u064b \u061f<\/span><\/strong><\/span><\/p>\n

            o\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u0645\u0627 \u0647\u064a \u0627\u0644\u0642\u064a\u0645 \u0627\u0644\u0633\u0627\u0626\u062f\u0629 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0622\u0646 \u061f<\/span><\/strong><\/span><\/p>\n

            o\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u0645\u0646 \u0647\u0645 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0648\u0646 \u0644\u0644\u0634\u0631\u0643\u0629 \u062d\u0627\u0644\u064a\u0627\u064b \u061f<\/span><\/strong><\/span><\/p>\n

            o\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u0645\u0627 \u0647\u064a \u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0644\u0644\u0645\u0646\u0638\u0645\u0629 \u062d\u0627\u0644\u064a\u0627\u064b \u061f<\/span><\/strong><\/span><\/p>\n

            o\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u0645\u0627 \u0647\u064a \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0625\u0631\u0636\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0622\u0646 \u061f<\/span><\/strong><\/span><\/p>\n

            o\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u0645\u0627 \u0647\u064a \u0627\u0644\u0643\u0641\u0627\u0621\u0627\u062a \u0648\u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629 \u0643\u064a \u062a\u062c\u0639\u0644 \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u0634\u0631\u0643\u0629 \u0645\u062a\u0645\u064a\u0632\u0629 \u0627\u0644\u0622\u0646 \u061f<\/span><\/strong><\/span><\/td>\n

            		\u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f:\u00a0<\/span><\/strong><\/span><\/p>\n

            o\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u0645\u0646 \u0647\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u0633\u062a\u062e\u062f\u0645\u0647\u0645 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u061f<\/span><\/strong><\/span><\/p>\n

            o\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u0645\u0627 \u0647\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u061f<\/span><\/strong><\/span><\/p>\n

            o\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u0645\u0627 \u0647\u064a \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u062a\u064a \u0633\u0646\u0635\u0644 \u0628\u0647\u0627 \u0625\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0633\u062a\u0642\u0628\u0644\u0627\u064b \u061f<\/span><\/strong><\/span><\/p>\n

            o\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u0645\u0627 \u0647\u064a \u0627\u0644\u0642\u064a\u0645 \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629 \u0645\u0633\u062a\u0642\u0628\u0644\u0627\u064b \u061f<\/span><\/strong><\/span><\/p>\n

            o\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u0645\u0646 \u0647\u0645 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0648\u0646 \u0645\u0633\u062a\u0642\u0628\u0644\u0627\u064b \u061f<\/span><\/strong><\/span><\/p>\n

            o\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u0645\u0627 \u0647\u064a \u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u0648\u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0628\u0646\u0627\u0624\u0647\u0627 \u0645\u0646 \u0627\u0644\u0622\u0646 \u061f<\/span><\/strong><\/span><\/p>\n

            o\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u0645\u0627 \u0647\u064a \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0625\u0631\u0636\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0633\u062a\u0642\u0628\u0644\u0627\u064f\u064b \u061f<\/span><\/strong><\/span><\/p>\n

            o\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u0645\u0627 \u0647\u064a \u0627\u0644\u0643\u0641\u0627\u0621\u0627\u062a \u0648\u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629 \u0643\u064a \u062a\u062c\u0639\u0644 \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u062a\u0645\u064a\u0632\u0629 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u061f<\/span><\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

             <\/p>\n

              \n
            1. \u064a\u0642\u0648\u0645 \u0627\u0644\u0641\u0631\u064a\u0642 \u0628\u0635\u064a\u0627\u063a\u0629 \u0631\u0624\u064a\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 Vision \u0648\u0631\u0633\u0627\u0644\u062a\u0647\u0627 Mission \u0648\u062a\u0648\u0632\u064a\u0639\u0647\u0645\u0627 \u0639\u0644\u0649 \u0645\u062a\u062e\u0630\u064a \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u064a\u0646 \u0644\u062a\u0642\u064a\u064a\u0645\u0647\u0627 \u0648\u0625\u0639\u0637\u0627\u0621 \u062a\u0635\u0648\u0631\u0627\u062a\u0647\u0645 \u0639\u0646\u0647\u0627.<\/span><\/strong><\/span><\/li>\n
            2. \u0646\u0634\u0631 \u0648\u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0648\u0627\u0644\u0631\u0624\u064a\u0629 \u0644\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u062f\u0627\u062e\u0644 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0627\u0644\u0649 \u062c\u0645\u064a\u0639 \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u0641\u064a\u0647\u0627\u060c \u0648\u0643\u0630\u0627 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0627\u0644\u062d (\u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646\u060c \u0627\u0644\u0645\u062c\u062a\u0645\u0639).<\/span><\/strong><\/span><\/li>\n<\/ol>\n

               <\/p>\n

              2.\u00a0\u00a0\u00a0\u00a0 \u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u0634\u0631\u0643\u0629<\/span><\/strong><\/span><\/h3>\n

              \u0644\u0643\u0644 \u0634\u0631\u0643\u0629 \u0633\u0628\u0628 \u0623\u0633\u0627\u0633\u064a \u0648\u062c\u0648\u0647\u0631\u064a \u064a\u0628\u0631\u0631 \u0648\u062c\u0648\u062f\u0647\u0627\u00a0A fundamental reason for existence\u00a0. \u0648\u0633\u0648\u0627\u0621 \u0633\u0645\u064a \u0630\u0644\u0643 \u0628\u062a\u062d\u062f\u064a\u062f \u0645\u062c\u0627\u0644 \u0627\u0644\u0646\u0634\u0627\u0637\u00a0\u00a0\u00a0The Business Definition\u00a0 \u0623\u0648 \u063a\u0631\u0636 \u0627\u0644\u0634\u0631\u0643\u0629\u00a0Purpose\u00a0 \u0623\u0648 \u0631\u0633\u0627\u0644\u062a\u0647\u0627\u00a0Mission\u00a0 \u0641\u0625\u0646\u0647 \u0644\u0627 \u0628\u062f \u0645\u0646 \u062a\u062d\u062f\u064a\u062f \u0647\u0630\u0647 \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u062c\u064a\u062f\u0627\u064b \u062d\u062a\u0649 \u062a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0634\u0631\u0643\u0629 \u0623\u0646 \u062a\u0639\u0631\u0641 \u0644\u0645\u0627\u0630\u0627 \u0648\u062c\u062f\u062a \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u062a\u064a \u0648\u062c\u062f\u062a \u0645\u0646 \u0623\u062c\u0644\u0647\u0627.<\/span><\/strong><\/span><\/p>\n

              2\/1\u00a0\u00a0\u00a0 \u0627\u0644\u0645\u0642\u0635\u0648\u062f \u0628\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u0634\u0631\u0643\u0629<\/span><\/strong><\/span><\/h3>\n

              \u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u0634\u0631\u0643\u0629\u00a0Mission\u00a0\u00a0\u00a0\u0647\u064a \u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u063a\u0631\u0636\u0647\u0627 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0648\u0627\u0644\u0641\u0631\u064a\u062f \u0627\u0644\u0630\u064a \u064a\u0645\u064a\u0632\u0647\u0627 \u0639\u0646 \u063a\u064a\u0631\u0647\u0627 \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u0645\u0639\u0647\u0627 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0645\u062c\u0627\u0644 \u0648\u0627\u0644\u0630\u064a \u064a\u062d\u062f\u062f \u0623\u064a\u0636\u0627\u064b \u0645\u062c\u0627\u0644 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0641\u064a \u0634\u0643\u0644 \u0645\u0646\u062a\u062c\u0627\u062a \u062a\u0642\u062f\u0645 \u0648\u0623\u0633\u0648\u0627\u0642 \u064a\u062a\u0645 \u062e\u062f\u0645\u062a\u0647\u0627.<\/span><\/strong><\/span><\/p>\n

              \u00a0\u201c The company Mission is defined as fundamental, unique purpose that sets a business apart from other firms of its type and identifies the scope of operations in product and market terms\u201d ( Pearce & Robinsion)<\/em><\/span><\/strong><\/span><\/p>\n

              2\/2\u00a0 \u0623\u0647\u0645\u064a\u0629 \u0648\u062c\u0648\u062f \u0635\u064a\u0627\u063a\u0629 \u0648\u0627\u0636\u062d\u0629 \u0648\u0645\u062d\u062f\u062f\u0629 \u0644\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u0634\u0631\u0643\u0629<\/span><\/strong><\/span><\/h3>\n

              \u062a\u0639\u062a\u0628\u0631 \u0639\u0645\u0644\u064a\u0629 \u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0639\u0645\u0644\u064a\u0629 \u0635\u0639\u0628\u0629 \u0648\u062a\u0633\u062a\u063a\u0631\u0642 \u0648\u0642\u062a \u0637\u0648\u064a\u0644 \u0644\u0643\u0646\u0647\u0627 \u0636\u0631\u0648\u0631\u064a\u0629 \u062d\u064a\u062b \u062a\u0648\u0641\u0631 \u0644\u0644\u0634\u0631\u0643\u0629 \u0645\u0627 \u064a\u0644\u064a:<\/span><\/strong><\/span><\/p>\n

                \n
              • \u0627\u0644\u0627\u062a\u0641\u0627\u0642 \u0639\u0644\u0649 \u063a\u0631\u0636 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0631\u0633\u0627\u0644\u062a\u0647\u0627 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0645\u0646 \u0642\u0628\u0644 \u0643\u0644 \u0627\u0644\u0623\u0637\u0631\u0627\u0641 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0648\u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0627\u0644\u062a\u064a \u0644\u0647\u0627 \u0645\u0635\u0627\u0644\u062d \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0629.<\/span><\/strong><\/span><\/li>\n
              • \u062a\u0648\u0641\u064a\u0631 \u0623\u0633\u0627\u0633 \u062c\u064a\u062f \u0644\u0644\u062a\u062d\u0641\u064a\u0632 \u0648\u062a\u062e\u0635\u064a\u0635 \u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0628\u0637\u0631\u064a\u0642\u0629 \u0623\u0643\u062b\u0631 \u0643\u0641\u0627\u0621\u0629.<\/span><\/strong><\/span><\/li>\n
              • \u0628\u0646\u0627\u0621 \u0648\u062a\u0648\u0641\u064a\u0631 \u0644\u063a\u0629 \u0648\u0627\u062d\u062f\u0629 \u0648\u0645\u0646\u0627\u062e \u0645\u0646\u0627\u0633\u0628 \u062f\u0627\u062e\u0644 \u0627\u0644\u0634\u0631\u0643\u0629\u00a0Climate.<\/span><\/strong><\/span><\/li>\n
              • \u062a\u062d\u062f\u064a\u062f \u0645\u0646 \u0633\u064a\u0638\u0644 \u064a\u0639\u0645\u0644 \u062f\u0627\u062e\u0644 \u0627\u0644\u0634\u0631\u0643\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0631\u0633\u0627\u0644\u062a\u0647\u0627 \u0648\u0645\u0646 \u0633\u064a\u0634\u0639\u0631 \u0623\u0646\u0647 \u063a\u064a\u0631 \u0642\u0627\u062f\u0631 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 \u062f\u0627\u062e\u0644 \u0647\u0630\u0647 \u0627\u0644\u0634\u0631\u0643\u0629 \u0641\u064a \u0636\u0648\u0621 \u0645\u0639\u0627\u064a\u064a\u0631\u0647\u0627 \u0648\u0642\u064a\u0645\u0647\u0627.<\/span><\/strong><\/span><\/li>\n<\/ul>\n

                2\/3\u00a0 \u0635\u064a\u0627\u063a\u0629 \u0648\u062a\u0637\u0648\u064a\u0631 \u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u0634\u0631\u0643\u0629<\/span><\/strong><\/span><\/h3>\n

                \u064a\u062a\u0645 \u062a\u0637\u0648\u064a\u0631 \u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 \u0641\u064a \u0636\u0648\u0621 \u0631\u063a\u0628\u0627\u062a \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0646\u0648\u0639\u064a\u0646 \u0645\u0646 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0627\u0644\u062d \u0648\u0647\u0645 \u0627\u0644\u0623\u0637\u0631\u0627\u0641 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0648\u0627\u0644\u0623\u0637\u0631\u0627\u0641 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629. \u0648\u062a\u062a\u0643\u0648\u0646 \u0627\u0644\u0623\u0637\u0631\u0627\u0641 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646\u060c \u0627\u0644\u0645\u0642\u0631\u0636\u064a\u0646\u060c \u0627\u0644\u062d\u0643\u0648\u0645\u0629\u060c \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646\u060c \u0648\u0623\u062e\u064a\u0631\u0627\u064b \u0627\u0644\u0645\u062c\u062a\u0645\u0639 \u0627\u0644\u0645\u062d\u064a\u0637. \u0623\u0645\u0627 \u0627\u0644\u0623\u0637\u0631\u0627\u0641 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0641\u062a\u062a\u0643\u0648\u0646 \u0645\u0646 \u0627\u0644\u0625\u062f\u0627\u0631\u0629\u060c \u0648\u062c\u0644\u0633 \u0627\u0644\u0625\u062f\u0627\u0631\u0629\u060c \u0627\u0644\u0645\u0633\u0627\u0647\u0645\u064a\u0646\u060c \u0648\u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646.<\/span><\/strong><\/span><\/p>\n

                \u0648\u064a\u0648\u0636\u062d \u0627\u0644\u0634\u0643\u0644 \u0627\u0644\u062a\u0627\u0644\u064a \u0627\u0644\u0623\u0637\u0631\u0627\u0641 \u0627\u0644\u0645\u0624\u062b\u0631\u0629 \u0639\u0644\u0649 \u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u0634\u0631\u0643\u0629:<\/span><\/strong><\/span><\/p>\n

                \u00a0<\/span><\/strong><\/span><\/p>\n

                \u0648\u064a\u0645\u0643\u0646 \u0627\u0644\u062a\u0639\u0628\u064a\u0631 \u0639\u0646 \u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u0633\u0645\u00a0\u00a0name\u060c \u0643\u0645\u0627 \u064a\u0645\u0643\u0646 \u0627\u0644\u062a\u0639\u0628\u064a\u0631 \u0639\u0646 \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0634\u0639\u0627\u0631\u00a0Slogan\u00a0 \u0644\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u0634\u0631\u0643\u0629\u00a0memorable indicators of mission\u00a0\u00a0. \u0648\u0623\u062e\u064a\u0631\u0627\u064b \u064a\u0645\u0643\u0646 \u0627\u0644\u062a\u0639\u0628\u064a\u0631 \u0639\u0646 \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0641\u064a \u0634\u0643\u0644 \u0645\u0643\u062a\u0648\u0628 \u0648\u0645\u0648\u062b\u0642\u00a0\u00a0statement.\u00a0 \u0648\u062a\u0641\u064a\u062f \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u062d\u0627\u0644\u0629 \u0643\u0623\u062f\u0627\u0629 \u062a\u062e\u0637\u064a\u0637\u064a\u0629\u00a0Planning tool\u00a0\u00a0\u0648\u0643\u0623\u062f\u0627\u0629 \u062a\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629\u00a0Public relations\u00a0\u00a0\u0628\u0647\u062f\u0641 \u062a\u0648\u0636\u064a\u062d \u0648\u062a\u062d\u0633\u064a\u0646 \u0635\u0648\u0631\u0629 \u0627\u0644\u0634\u0631\u0643\u0629\u00a0Image.<\/span><\/strong><\/span><\/p>\n

                3.\u00a0\u00a0\u00a0\u00a0 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0634\u0631\u0643\u0629<\/span><\/strong><\/span><\/h3>\n

                \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0647\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062c\u0627\u0647\u062f \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0648\u062c\u0648\u062f\u0647\u0627 \u0644\u0643\u064a \u062a\u062d\u0642\u0642\u0647\u0627.<\/span><\/strong><\/span><\/p>\n

                \u00a0\u201cOrganizational al Objectives are those ends which the Company seeks to achieve by its existence and operations \u201c (Glueck).<\/span><\/strong><\/span><\/p>\n

                \u0648\u0642\u062f \u062a\u062a\u062d\u0642\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0646\u062a\u064a\u062c\u0629 \u0644\u0648\u0641\u0631\u0629 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0623\u0648 \u0627\u0644\u0645\u0641\u0627\u062c\u0622\u062a \u0623\u0648 \u0628\u0627\u0644\u062d\u0638\u060c \u0623\u0648 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646\u060c \u0648\u0644\u0643\u0646\u0647\u0627 \u062a\u0623\u062a\u064a \u0623\u064a\u0636\u0627\u064b \u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a \u0648\u0641\u0631\u0636 \u0627\u0644\u0633\u064a\u0637\u0631\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0648\u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0646\u0638\u0645 \u0648\u0627\u0644\u062a\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642. \u0648\u062a\u0642\u0627\u0633 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0639\u062f\u0644 \u0645\u062d\u062f\u062f \u0639\u0644\u0649 \u0627\u0644\u0623\u0645\u0648\u0627\u0644 \u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u0629\u060c \u0623\u0648 \u0645\u0639\u062f\u0644 \u0645\u0639\u064a\u0646 \u0644\u0633\u0639\u0631 \u0627\u0644\u0633\u0647\u0645.<\/span><\/strong><\/span><\/p>\n

                4.\u00a0\u00a0\u00a0\u00a0 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0634\u0631\u0643\u0629<\/span><\/strong><\/span><\/h3>\n

                \u062a\u0646\u0642\u0633\u0645 \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0625\u0644\u0649 \u062b\u0644\u0627\u062b \u0645\u0643\u0648\u0646\u0627\u062a \u0631\u0626\u064a\u0633\u064a\u0629 \u0648\u0647\u0649:<\/span><\/strong><\/span><\/p>\n

                4\/1\u00a0\u00a0\u00a0 \u0635\u064a\u0627\u063a\u0629 \u0648\u0628\u0646\u0627\u0621 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/span><\/strong><\/span><\/h3>\n

                \u062a\u062a\u0643\u0648\u0646 \u0645\u0631\u062d\u0644\u0629 \u0635\u064a\u0627\u063a\u0629 \u0648\u0628\u0646\u0627\u0621\u00a0 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u0646 \u062b\u0644\u0627\u062b \u062e\u0637\u0648\u0627\u062a \u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u0648\u0647\u0649:<\/span><\/strong><\/span><\/p>\n

                  \n
                • \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u0645\u062d\u064a\u0637\u0629 \u0628\u0634\u0631\u0643\u062a\u0643 \u0644\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0641\u0631\u0635 \u0648\u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0626\u0629.<\/span><\/strong><\/span><\/li>\n
                • \u062a\u062d\u0644\u064a\u0644 \u0648\u062a\u0642\u064a\u064a\u0645 \u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0644\u0645\u0639\u0631\u0641\u0629 \u0623\u0648\u062c\u0647 \u0642\u0648\u062a\u0647\u0627 \u0648\u0623\u0648\u062c\u0647 \u0636\u0639\u0641\u0647\u0627.<\/span><\/strong><\/span><\/li>\n
                • \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629.<\/span><\/strong><\/span><\/li>\n<\/ul>\n

                  4\/1\/1 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0627\u0644\u0645\u062d\u064a\u0637\u0629 \u0628\u0627\u0644\u0634\u0631\u0643\u0629<\/span><\/strong><\/span><\/h3>\n

                  \u0648\u0647\u064a \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0643\u0648\u0646 \u0645\u0646 \u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0648\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u0644\u0627 \u062a\u062e\u0635 \u0645\u0646\u0638\u0645\u0629 \u0628\u0639\u064a\u0646\u0647\u0627 \u0648\u062a\u0634\u0645\u0644 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0623\u0648 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0633\u064a\u0627\u0633\u064a\u0629 \u0648\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0648\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648\u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629 \u0648\u0643\u0630\u0644\u0643 \u0638\u0631\u0648\u0641 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u0641\u064a\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0629. \u0648\u0647\u0630\u0647 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u064a\u0646\u0638\u0631 \u0625\u0644\u064a\u0647\u0627 \u0625\u0645\u0627 \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 \u062a\u0645\u062b\u0644 \u0641\u0631\u0635\u00a0Opportunities\u00a0\u0623\u0648 \u0642\u064a\u0648\u062f \u0623\u0648 \u062a\u0647\u062f\u064a\u062f\u0627\u062a\u00a0Threats. \u0648\u0639\u0627\u062f\u0629 \u0645\u0627 \u062a\u0643\u0648\u0646 \u0647\u0630\u0647 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0628\u0645\u062b\u0627\u0628\u0629 \u0639\u0648\u0627\u0645\u0644 \u062d\u0627\u0643\u0645\u0629 \u0628\u0645\u0639\u0646\u0649 \u0623\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u0644\u0627 \u062a\u0633\u062a\u0637\u064a\u0639 \u062a\u063a\u064a\u064a\u0631\u0647\u0627 \u0648\u0625\u0646\u0645\u0627 \u062a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u062a\u0646\u0628\u0624 \u0628\u0647\u0627. \u0641\u0645\u062b\u0644\u0627\u064b \u0625\u0630\u0627 \u062d\u062f\u062b \u0643\u0633\u0627\u062f \u0641\u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0629 \u062a\u0648\u0642\u0639\u0647 \u0645\u0628\u0643\u0631\u0627\u064b \u0648\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639\u0647 \u0648\u0644\u0643\u0646\u0647\u0627 \u0644\u0627 \u062a\u0633\u062a\u0637\u064a\u0639 \u0645\u0646\u0639\u0647\u0627 \u0646\u0647\u0627\u0626\u064a\u0627\u064b.<\/span><\/strong><\/span><\/p>\n

                  \u0623.\u00a0\u00a0\u00a0\u00a0 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629<\/span><\/strong><\/span><\/p>\n

                  \u062a\u062f\u0648\u0631 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u062d\u0648\u0644 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u062f\u062b \u0641\u064a \u0627\u0644\u0642\u0648\u0629 \u0627\u0644\u0634\u0631\u0627\u0626\u064a\u0629 \u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0639\u0644\u0649 \u0627\u0644\u0637\u0644\u0628 \u0639\u0644\u0649 \u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0629. \u0648\u0644\u0623\u0646 \u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643 \u062a\u062a\u0623\u062b\u0631 \u0628\u062f\u0631\u062c\u0629 \u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0634\u0631\u064a\u062d\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0639\u0627\u0645\u0644 \u0645\u0639\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u0641\u0644\u0627\u0628\u062f \u0645\u0646 \u0641\u0647\u0645 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0644\u0647\u0630\u0647 \u0627\u0644\u0634\u0631\u064a\u062d\u0629. \u0648\u0647\u0646\u0627\u0643 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0629 \u062f\u0631\u0627\u0633\u062a\u0647\u0627 \u0648\u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0646\u0647\u0627 \u0648\u0647\u064a:<\/span><\/strong><\/span><\/p>\n

                    \n
                  1. \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0646\u0627\u062a\u062c \u0627\u0644\u0642\u0648\u0645\u064a \u0644\u0644\u062f\u0648\u0644\u0629 \u0623\u0648 \u0644\u0644\u062f\u0648\u0644 \u0627\u0644\u062a\u064a \u062a\u0645\u0627\u0631\u0633 \u0641\u064a\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0629 \u0646\u0634\u0627\u0637\u0647\u0627.<\/span><\/strong><\/span><\/li>\n
                  2. \u0627\u0644\u062f\u062e\u0644 \u0627\u0644\u0645\u062a\u0627\u062d \u0644\u0644\u062a\u0635\u0631\u0641 \u0641\u064a\u0647 \u0644\u062f\u0649 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0648\u0627\u0644\u0645\u062e\u0635\u0635 \u0644\u0634\u0631\u0627\u0621 \u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0629.<\/span><\/strong><\/span><\/li>\n
                  3. \u0627\u0644\u0645\u064a\u0644 \u0644\u0644\u0625\u0646\u0641\u0627\u0642 \u0644\u062f\u0649 \u0627\u0644\u0623\u0641\u0631\u0627\u062f.<\/span><\/strong><\/span><\/li>\n
                  4. \u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0641\u0627\u0626\u062f\u0629 \u0639\u0644\u0649 \u0627\u0644\u0627\u0626\u062a\u0645\u0627\u0646.<\/span><\/strong><\/span><\/li>\n
                  5. \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u0636\u062e\u0645.<\/span><\/strong><\/span><\/li>\n
                  6. \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u0627\u0626\u062a\u0645\u0627\u0646 \u0627\u0644\u062a\u064a \u062a\u0645\u0646\u062d \u0644\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/strong><\/span><\/li>\n<\/ol>\n

                    \u0628.\u00a0\u00a0 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629<\/span><\/strong><\/span><\/p>\n

                    \u0648\u062a\u062a\u0645\u062b\u0644 \u0647\u0630\u0647 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u0639\u062a\u0642\u062f\u0627\u062a \u0648\u0627\u0644\u0642\u064a\u0645 \u0648\u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0648\u0623\u0646\u0645\u0627\u0637 \u062d\u064a\u0627\u0629 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0627\u0644\u0630\u064a\u0646 \u064a\u0639\u064a\u0634\u0648\u0646 \u0641\u064a \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u0645\u062d\u064a\u0637\u0629. \u0648\u0642\u062f \u064a\u0633\u0623\u0644 \u0627\u0644\u0642\u0627\u0631\u0626 \u0648\u0645\u0627 \u0641\u0627\u0626\u062f\u0629 \u0630\u0644\u0643 \u0641\u064a \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u061f \u0648\u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0647\u064a \u0623\u0646 \u062a\u063a\u064a\u0631 \u0641\u064a \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0633\u0648\u0641 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u062a\u063a\u064a\u0631 \u0641\u064a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0629\u00a0.<\/span><\/strong><\/span><\/p>\n

                    \u062c.\u00a0\u00a0\u00a0 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0633\u064a\u0627\u0633\u064a\u0629<\/span><\/strong><\/span><\/p>\n

                    \u0625\u0646 \u0627\u062a\u062c\u0627\u0647 \u0648\u0627\u0633\u062a\u0642\u0631\u0627\u0631 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0633\u064a\u0627\u0633\u064a\u0629 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0648\u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u064a\u0639\u062a\u0628\u0631 \u0645\u0646 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0647\u0627\u0645\u0629 \u0641\u064a \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629. \u0648\u062a\u0645\u062b\u0644 \u0647\u0630\u0647 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0646\u0648\u0627\u062d\u064a \u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a\u0629 \u0648\u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629 \u0627\u0644\u0633\u0627\u0626\u062f\u0629 \u0641\u064a \u0627\u0644\u062f\u0648\u0644\u0629 \u0623\u0648 \u0627\u0644\u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u062a\u064a \u0633\u062a\u0639\u0645\u0644 \u0641\u064a\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0647\u0646\u0627\u0643 \u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0642\u064a\u0648\u062f \u0627\u0644\u0633\u064a\u0627\u0633\u064a\u0629 \u0648\u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0645\u062b\u0644 \u0642\u064a\u0648\u062f\u0627\u064b \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0645\u0646\u0647\u0627:<\/span><\/strong><\/span><\/p>\n

                      \n
                    1. \u0627\u0644\u0639\u0648\u0644\u0645\u0647.<\/span><\/strong><\/span><\/li>\n
                    2. \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u062d\u0631\u064a\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0648\u0645\u0646 \u0623\u0645\u062b\u0644\u062a\u0647\u0627 \u0627\u062a\u0641\u0627\u0642\u064a\u0629 \u0627\u0644\u062c\u0627\u062a\u00a0GATT.<\/span><\/strong><\/span><\/li>\n
                    3. \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u0636\u0631\u0627\u0626\u0628.<\/span><\/strong><\/span><\/li>\n
                    4. \u0627\u0644\u062d\u062f \u0627\u0644\u0623\u062f\u0646\u0649 \u0644\u0644\u0623\u062c\u0648\u0631.<\/span><\/strong><\/span><\/li>\n
                    5. \u0633\u064a\u0627\u0633\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631.<\/span><\/strong><\/span><\/li>\n<\/ol>\n

                      \u0648\u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0623\u0646 \u062a\u0643\u0648\u0646 \u0639\u0644\u0649 \u0648\u0639\u064a \u0645\u0633\u062a\u0645\u0631 \u0628\u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0633\u064a\u0627\u0633\u064a\u0629 \u0648\u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a\u0629 \u0648\u0623\u0646 \u062a\u062d\u0627\u0648\u0644 \u0623\u0646 \u062a\u062a\u0646\u0628\u0623 \u0628\u0647\u0627 \u0648\u062a\u062d\u0648\u0644\u0647\u0627 \u0644\u0635\u0627\u0644\u062d\u0647\u0627 \u0625\u0646 \u0623\u0645\u0643\u0646 \u0648\u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u062d\u0627\u0644\u0627\u062a \u062a\u0636\u063a\u0637 \u0639\u0644\u0649 \u0627\u0644\u062d\u0643\u0648\u0645\u0629 \u0643\u064a \u062a\u0633\u0646 \u0627\u0644\u062a\u0634\u0631\u064a\u0639\u0627\u062a \u0641\u064a \u0635\u0627\u0644\u062d\u0647\u0627.<\/span><\/strong><\/span><\/p>\n

                      \u062f .\u00a0\u00a0\u00a0 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629<\/span><\/strong><\/span><\/p>\n

                      \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0629 \u0623\u0646 \u062a\u062a\u0627\u0628\u0639 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u0641\u064a\u0647\u0627 \u0648\u0625\u0644\u0627 \u0623\u0635\u0628\u062d\u062a \u0645\u0639\u062f\u0627\u062a\u0647\u0627 \u0648\u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0648\u062e\u062f\u0645\u0627\u062a\u0647\u0627 \u0645\u062a\u0642\u0627\u062f\u0645\u0629 \u0648\u063a\u064a\u0631 \u0645\u0642\u0628\u0648\u0644\u0629 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0648\u0646\u0641\u0633 \u0627\u0644\u0643\u0644\u0627\u0645 \u064a\u0646\u0637\u0628\u0642 \u0639\u0644\u0649 \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0648\u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0629. \u0648\u064a\u062a\u0645 \u0630\u0644\u0643 \u0639\u0627\u062f\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0646\u0628\u0624 \u0628\u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629 \u0648\u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0648\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u064a \u0642\u062f \u062a\u062d\u062f\u062b \u0641\u064a \u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629.<\/span><\/strong><\/span><\/p>\n

                      \u0647\u0640.\u00a0\u00a0 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u0641\u064a\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0629<\/span><\/strong><\/span><\/p>\n

                      \u0628\u0639\u062f \u062a\u062d\u0644\u064a\u0644 \u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u0639\u0627\u0645\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u0641\u064a\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0629 \u064a\u062a\u0628\u0642\u0649 \u0628\u0639\u062f \u0630\u0644\u0643 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0628\u064a\u0626\u0629 \u0627\u0644\u0646\u0634\u0627\u0637 \u0627\u0644\u0630\u064a \u062a\u0639\u0645\u0644 \u0641\u064a\u0647 \u0627\u0644\u0634\u0631\u0643\u0629\u060c\u0648\u062a\u062e\u062a\u0644\u0641 \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u062e\u062a\u0644\u0627\u0641\u0627\u064b \u062c\u0630\u0631\u064a\u0627\u064b \u0639\u0646 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u062d\u064a\u062b \u0623\u0646 \u0628\u064a\u0626\u0629 \u0627\u0644\u0646\u0634\u0627\u0637 \u064a\u0645\u0643\u0646 \u0627\u0644\u062a\u062d\u0643\u0645 \u0641\u064a\u0647\u0627 \u0628\u0639\u0643\u0633 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0627\u0644\u062a\u064a \u0644\u0627 \u064a\u0645\u0643\u0646 \u0627\u0644\u062a\u062d\u0643\u0645 \u0641\u064a\u0647\u0627.<\/span><\/strong><\/span><\/p>\n

                      \u0648\u064a\u0644\u0627\u062d\u0638 \u0623\u0646 \u062a\u0648\u0627\u0641\u0631 \u0645\u062b\u0644 \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0648\u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0644\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0648\u0628\u064a\u0626\u0629 \u0627\u0644\u0646\u0634\u0627\u0637 \u064a\u0641\u064a\u062f \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0643\u062b\u064a\u0631\u0627\u064b \u0641\u064a \u0628\u0646\u0627\u0621 \u0648\u0635\u064a\u0627\u063a\u0629 \u062e\u0637\u0637\u0647\u0627 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644.<\/span><\/strong><\/span><\/p>\n

                      4\/1\/2 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629<\/span><\/strong><\/span><\/h3>\n

                      \u0625\u0646 \u0627\u0644\u062c\u0646\u0627\u062d \u0627\u0644\u062b\u0627\u0646\u064a \u0644\u0628\u0646\u0627\u0621 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0647\u0648 \u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0648\u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0623\u0646 \u062a\u062d\u0634\u062f \u0648\u062a\u0639\u062f \u0648\u062a\u062c\u0647\u0632 \u0645\u0628\u0643\u0631\u0627\u064b \u0645\u0639 \u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0623\u0648\u062c\u0647 \u0627\u0644\u0642\u0648\u0629 \u0644\u062a\u062f\u0639\u064a\u0645\u0647\u0627 \u0648\u0623\u0648\u062c\u0647 \u0627\u0644\u0636\u0639\u0641 \u0644\u0639\u0644\u0627\u062c\u0647\u0627 \u0645\u0639 \u0639\u062f\u0645 \u062a\u0631\u0643 \u0623\u064a \u0634\u0626 \u0644\u0644\u0635\u062f\u0641\u0629. \u0648\u062a\u062a\u0636\u0645\u0646 \u0639\u0645\u0644\u064a\u0629 \u062a\u062d\u0644\u064a\u0644 \u0648\u062a\u0634\u062e\u064a\u0635 \u0625\u0645\u0643\u0627\u0646\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u062e\u0637\u0648\u062a\u064a\u0646 \u0627\u0644\u0623\u0648\u0644\u0649: \u062a\u062d\u062f\u064a\u062f \u0647\u0630\u0647 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0648\u0627\u0644\u062b\u0627\u0646\u064a\u0629 \u062a\u0642\u064a\u064a\u0645 \u0647\u0630\u0647 \u0627\u0644\u0639\u0648\u0627\u0645\u0644.<\/span><\/strong><\/span><\/p>\n

                      \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0647\u064a \u0628\u0628\u0633\u0627\u0637\u0629 \u0643\u0644 \u0625\u0645\u0643\u0627\u0646\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0648\u0627\u0644\u062a\u064a \u062a\u062a\u0636\u0645\u0646 \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 (\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a\u060c \u0627\u0644\u0628\u062d\u0648\u062b \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631\u060c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0627\u0644\u062a\u0645\u0648\u064a\u0644\u060c \u0627\u0644\u0623\u0641\u0631\u0627\u062f).<\/span><\/strong><\/span><\/p>\n

                      4\/1\/3 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629<\/span><\/strong><\/span><\/h3>\n

                      \u0641\u064a \u0636\u0648\u0621 \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u0627\u0644\u0633\u0627\u0628\u0642\u064a\u0646 \u064a\u062a\u0645 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0644\u0634\u0631\u0643\u0629 \u0645\u0645\u0627 \u064a\u0644\u064a:<\/span><\/strong><\/span><\/p>\n

                        \n
                      1. \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0646\u0634\u0627\u0637 \u0627\u0644\u062d\u0627\u0644\u064a \u0644\u0634\u0631\u0643\u062a\u0643<\/span><\/strong><\/span><\/li>\n
                      2. \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0630\u064a \u062a\u0639\u0645\u0644 \u0641\u064a\u0647 \u0627\u0644\u0634\u0631\u0643\u0629<\/span><\/strong><\/span><\/li>\n
                      3. \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0642\u062f\u0645\u0629<\/span><\/strong><\/span><\/li>\n
                      4. \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u062c\u062f\u064a\u062f \u0648\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631<\/span><\/strong><\/span><\/li>\n
                      5. \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0623\u0641\u0642\u064a<\/span><\/strong><\/span><\/li>\n
                      6. \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0631\u0627\u0633\u064a<\/span><\/strong><\/span><\/li>\n
                      7. \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0634\u0631\u0648\u0639\u0627\u062a \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u0629<\/span><\/strong><\/span><\/li>\n
                      8. \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0646\u0648\u064a\u0639 \u0627\u0644\u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0646\u0634\u0627\u0637 \u0627\u0644\u062d\u0627\u0644\u064a<\/span><\/strong><\/span><\/li>\n
                      9. \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0646\u0648\u064a\u0639 \u063a\u064a\u0631 \u0627\u0644\u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0646\u0634\u0627\u0637 \u0627\u0644\u062d\u0627\u0644\u064a<\/span><\/strong><\/span><\/li>\n
                      10. \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062e\u0641\u064a\u0636 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0648\u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0623\u0648\u0636\u0627\u0639<\/span><\/strong><\/span><\/li>\n
                      11. \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0628\u064a\u0639 \u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u0623\u0643\u0628\u0631 \u0645\u0646 \u0627\u0644\u0646\u0634\u0627\u0637<\/span><\/strong><\/span><\/li>\n
                      12. \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0635\u0641\u064a\u0629 \u0648\u0627\u0644\u062e\u0631\u0648\u062c \u0645\u0646 \u0627\u0644\u0633\u0648\u0642<\/span><\/strong><\/span><\/li>\n<\/ol>\n

                        \u00a0<\/span><\/strong><\/span><\/p>\n

                        4\/2\u00a0\u00a0\u00a0 \u0645\u0631\u062d\u0644\u0629 \u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u00a0Strategy Implementation<\/span><\/strong><\/span><\/h3>\n

                        \u0648\u0647\u0630\u0647 \u0623\u0635\u0639\u0628 \u0645\u0631\u062d\u0644\u0629 \u062d\u064a\u062b \u0623\u0646\u0647\u0627 \u062a\u062a\u0637\u0644\u0628 \u0648\u0642\u062a\u0627\u064b \u064a\u0639\u0627\u062f\u0644 \u0639\u0634\u0631 \u0645\u0631\u0627\u062a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0644\u0627\u0632\u0645 \u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0635\u064a\u0627\u063a\u0629 \u0648\u0623\u0635\u0639\u0628 \u0634\u0626 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0647\u0648 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u062e\u0637\u0637 \u0625\u0644\u0649 \u0648\u0627\u0642\u0639 \u0648\u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0625\u0644\u0649 \u0639\u0645\u0644 \u0648\u0647\u0630\u0647 \u062a\u062a\u0637\u0644\u0628 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u062e\u0637\u0648\u0627\u062a ( \u0627\u0644\u0645\u0631\u0627\u062d\u0644 ) \u0648\u0647\u064a:<\/span><\/strong><\/span><\/p>\n

                          \n
                        1. \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0646\u0627\u0633\u0628 \u0645\u0639 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062c\u064a\u062f\u0629 \u0648\u0630\u0644\u0643 \u0641\u064a \u062d\u0627\u0644\u0629 \u0639\u062f\u0645 \u0642\u062f\u0631\u0629 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0639\u0644\u0649 \u062a\u063a\u064a\u064a\u0631 \u062a\u0648\u062c\u0647\u0627\u062a\u0647\u0627 \u0648\u0623\u062f\u0627\u0626\u0647\u0627.<\/span><\/strong><\/span><\/li>\n
                        2. \u062a\u062d\u0648\u064a\u0644 \u0648\u062a\u0631\u062c\u0645\u0629 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0625\u0644\u0649 \u0623\u0647\u062f\u0627\u0641 \u0633\u0646\u0648\u064a\u0629 \u0645\u062d\u062f\u062f\u0629.<\/span><\/strong><\/span><\/li>\n
                        3. \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0648\u0638\u0627\u0626\u0641 ( \u0627\u0644\u0623\u0646\u0634\u0637\u0629 ) \u062f\u0627\u062e\u0644 \u0627\u0644\u0634\u0631\u0643\u0629.<\/span><\/strong><\/span><\/li>\n
                        4. \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0647\u064a\u0643\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0644\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062c\u062f\u064a\u062f\u0629<\/span><\/strong><\/span><\/li>\n
                        5. \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0633\u064a\u0627\u0633\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u0648\u062f \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0637\u0628\u064a\u0642.<\/span><\/strong><\/span><\/li>\n
                        6. \u0628\u0646\u0627\u0621 \u0645\u0646\u0627\u062e \u0648\u062b\u0642\u0627\u0641\u0629 \u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0642\u0628\u0648\u0644 \u0648\u062a\u062f\u0639\u064a\u0645 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062c\u062f\u064a\u062f\u0629.<\/span><\/strong><\/span><\/li>\n<\/ol>\n

                          4\/3\u00a0\u00a0\u00a0 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0631\u0642\u0627\u0628\u0629 \u0648\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u00a0Strategy Evaluation& Controlling<\/span><\/strong><\/span><\/h3>\n

                          \u0647\u0646\u0627 \u064a\u0637\u0631\u062d \u0633\u0624\u0627\u0644 \u0648\u0647\u0648:<\/span><\/strong><\/span><\/p>\n

                           <\/p>\n

                          5.\u00a0\u00a0\u00a0\u00a0 \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0631\u0642\u0627\u0628\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/span><\/strong><\/span><\/h3>\n

                          \u062a\u0631\u0627\u0642\u0628 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0646\u0638\u0627\u0645\u064a\u0646 \u0623\u0633\u0627\u0633\u064a\u064a\u0646 \u0648\u0647\u0645\u0627:<\/span><\/strong><\/span><\/p>\n

                          5\/1\u00a0\u00a0\u00a0 \u0646\u0638\u0645 \u0627\u0644\u0631\u0642\u0627\u0628\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u00a0Strategic Control\u00a0\u060c\u00a0\u0648\u062a\u062a\u0636\u0645\u0646:<\/span><\/strong><\/span><\/h3>\n

                          \u0623 .\u00a0\u00a0\u00a0 \u0631\u0642\u0627\u0628\u0629 \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u0628\u0646\u064a\u062a \u0639\u0644\u064a\u0647\u0627 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 (\u0627\u0644\u0628\u064a\u0626\u0629 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629).<\/span><\/strong><\/span><\/p>\n

                          \u0628 .\u00a0 \u0627\u0644\u0631\u0642\u0627\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u0645\u0631\u0629 \u0623\u062b\u0646\u0627\u0621 \u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/span><\/strong><\/span><\/p>\n

                          \u062c.\u00a0\u00a0\u00a0 \u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0623\u0648 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0623\u0648 \u0627\u0644\u062e\u0627\u0635\u0629 \u0648\u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0646 \u0642\u0631\u064a\u0628 \u0623\u0648 \u0628\u0639\u064a\u062f.<\/span><\/strong><\/span><\/p>\n

                          \u00a0\u062f .\u00a0\u00a0 \u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0639\u0646\u062f \u0648\u0642\u0648\u0639 \u0623\u062d\u062f\u0627\u062b \u0637\u0627\u0631\u0626\u0629.<\/span><\/strong><\/span><\/p>\n

                          5\/2\u00a0\u00a0\u00a0 \u0646\u0638\u0645 \u0627\u0644\u0631\u0642\u0627\u0628\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u060c \u0648\u062a\u062a\u0636\u0645\u0646:<\/span><\/strong><\/span><\/h3>\n
                            \n
                          • \u0646\u0638\u0645 \u0627\u0644\u0645\u0648\u0627\u0632\u0646\u0627\u062a:<\/span><\/strong><\/span><\/li>\n
                          • \u0627\u0644\u062c\u062f\u0648\u0644\u0629 \u0623\u064a \u062c\u062f\u0648\u0644\u0629 \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0645\u0634\u0631\u0648\u0639\u0627\u062a \u0648\u0627\u0644\u062e\u0637\u0637 \u0639\u0644\u0649 \u0623\u0648\u0642\u0627\u062a \u0645\u062d\u062f\u062f\u0629<\/span><\/strong><\/span><\/li>\n
                          • \u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0629 \u0645\u062b\u0644:<\/span><\/strong><\/span><\/li>\n
                          • \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0645\u062a\u0645\u064a\u0632\u0629.<\/span><\/strong><\/span><\/li>\n
                          • \u0627\u0644\u0631\u0648\u062d \u0627\u0644\u0645\u0639\u0646\u0648\u064a\u0629 \u0627\u0644\u0639\u0627\u0644\u064a\u0629 \u0644\u0644\u0645\u0648\u0638\u0641\u064a\u0646.<\/span><\/strong><\/span><\/li>\n
                          • \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629.<\/span><\/strong><\/span><\/li>\n<\/ul>\n

                            5\/3\u00a0\u00a0\u00a0 \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0644\u0644\u0623\u062f\u0627\u0621 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u062c\u0627\u0639<\/span><\/strong><\/span><\/h3>\n

                            \u0639\u0627\u062f\u0629 \u0645\u0627 \u062a\u0638\u0647\u0631 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u0629 \u0648 \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0623\u0646 \u0647\u0646\u0627\u0643 \u062d\u0627\u062c\u0629 \u0644\u0644\u062a\u0637\u0648\u064a\u0631 \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646\u00a0 \u0648\u0647\u0646\u0627\u0643 \u0627\u0643\u062b\u0631 \u0645\u0646\u00a0 \u0623\u0633\u0644\u0648\u0628 \u0644\u062a\u062d\u0633\u064a\u0646 \u0648\u062a\u0637\u0648\u064a\u0631 \u0623\u0644\u0627 \u062f\u0627\u0621 \u0648\u0647\u0649:<\/span><\/strong><\/span><\/p>\n

                              \n
                            • \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0647\u064a\u0643\u0644\u0629.<\/span><\/strong><\/span><\/li>\n
                            • \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0647\u0646\u062f\u0633\u0629.<\/span><\/strong><\/span><\/li>\n
                            • \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631.<\/span><\/strong><\/span><\/li>\n
                            • \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 \u0627\u0644\u0634\u0627\u0645\u0644\u0629 ( \u0627\u0644\u0643\u0644\u064a\u0629 ) \u0644\u0644\u0634\u0631\u0643\u0629.<\/span><\/strong><\/span><\/li>\n<\/ul>\n

                              *\u00a0 \u00a0*\u00a0 \u00a0*<\/span><\/strong><\/span><\/p>\n

                              \u0627\u0646\u062a\u0647\u062a \u0628\u062d\u0645\u062f \u0627\u0644\u0644\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0644\u0645\u0633\u0627\u0631 \u0643\u064a\u0645 \u0627\u0644\u062a\u0639\u0644\u064a\u0645\u0649 \u0644\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/span><\/strong><\/span><\/p>\n

                              \u0628\u0642\u0644\u0645 \u0627\u0644\u0623\u0633\u062a\u0627\u0630 \u0627\u0644\u062f\u0643\u062a\u0648\u0631 \/ \u0639\u0628\u062f \u0627\u0644\u062d\u0645\u064a\u062f \u0623\u0628\u0648 \u0646\u0627\u0639\u0645\u00a0 \u00a0\u0623\u0633\u062a\u0627\u0630 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0628\u0643\u0644\u064a\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0642\u0627\u0647\u0631\u0629<\/span><\/strong><\/span><\/p>\n

                              \u2013 \u062a\u0627\u0628\u0639\u0646\u0627 \u0639\u0644\u0649 \u0635\u0641\u062d\u0629 \u0645\u0648\u0633\u0648\u0639\u0629 \u0643\u064a\u0645 \u0644\u062a\u0646\u0645\u064a\u0629 \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0648\u0628\u0646\u0627\u0621 \u0627\u0644\u0642\u062f\u0631\u0627\u062a<\/span><\/strong><\/span><\/p>\n

                              \u0623\u0648 \u062a\u0648\u0627\u0635\u0644 \u0645\u0639\u0646\u0627\u00a0 ( \u0645\u0631\u0643\u0632 \u0627\u0644\u062e\u0628\u0631\u0627\u062a \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0645\u062d\u0627\u0633\u0628\u064a\u0629 \/ \u0643\u064a\u0645 ) \u0639\u0644\u0649 \u0631\u0642\u0645 \u062c\u0648\u0627\u0644 \u0623\u0648 \u0648\u0627\u062a\u0633 \u0623\u0628 : 00201005289720<\/span><\/strong><\/span><\/p>\n

                              ====================<\/span><\/strong><\/span><\/p>\n

                              \u0647\u0630\u0647 \u0627\u0644\u0645\u0627\u062f\u0629 \u0645\u062d\u0645\u064a\u0629 \u0628\u062d\u0642\u0648\u0642 \u0627\u0644\u0645\u0644\u0643\u064a\u0629 \u0644\u0645\u0631\u0643\u0632 \u0643\u064a\u0645 \u0644\u0644\u062a\u062f\u0631\u064a\u0628 \u0648\u0627\u0644\u0625\u0633\u062a\u0634\u0627\u0631\u0627\u062a \u0648\u0644\u0627\u064a\u062d\u0648\u0632 \u0627\u0644\u0627\u0642\u062a\u0628\u0627\u0633 \u0645\u0646\u0647\u0627 \u0627\u0644\u0627 \u0628\u0639\u062f \u0627\u0630\u0646 \u0643\u062a\u0627\u0628\u064a \u0645\u0646 \u0627\u0644\u0645\u0627\u0644\u0643 CAME CENTER<\/span><\/strong><\/span><\/p>\n

                              \u0627\u0639\u062f\u0627\u062f \/ \u062d\u0645\u062f\u064a \u062d\u0633\u0646 \u2013 \u0646\u0627\u0626\u0628 \u0645\u062f\u064a\u0631 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0628\u0645\u0631\u0643\u0632 \u0643\u064a\u0645<\/span><\/strong><\/span><\/p>\n<\/div>\n<\/div>\n

                              <\/div>\n<\/div>\n<\/div>\n
                              <\/div>\n
                              \n
                              <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
                              \n
                              <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                              \u0645\u0633\u0627\u0631 \u0643\u064a\u0645 \u0627\u0644\u062a\u0637\u0648\u064a\u0631\u064a – \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u00a0\u0627\u0644\u0645\u0642\u0627\u0644 \u0627\u0644\u0627\u0648\u0644 \u0623.\u062f\/ \u0639\u0628\u062f \u0627\u0644\u062d\u0645\u064a\u062f \u0627\u0628\u0648 \u0646\u0627\u0639\u0645 \u0627\u0644\u0625\u0637\u0627\u0631 \u0627\u0644\u0645\u062a\u0643\u0627\u0645\u0644 \u0644\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 1.\u00a0\u00a0\u00a0\u00a0\u00a0 \u0645\u0642\u062f\u0645\u0640\u0629 \u062a\u062f\u0648\u0631 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0641\u064a \u0623\u064a \u0634\u0631\u0643\u0629 \u062d\u0648\u0644 \u0625\u0639\u062f\u0627\u062f 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